Sales and Marketing Plan for Emag Romania

SALES AND MARKETING
PLAN

TABLE OF CONTENT
Marketing plan.............................................................................................................................3
Reflection.....................................................................................................................................9
REFERENCES..............................................................................................................................11

Marketing plan
Nowadays, customers are more attracted towards online shopping with quick response
and quick delivery. Thus, the selected service based value proposition in business is instant
refunds request within 5 minutes of the initiation. Emag Romania is going to offer a unique
feature in its website where customer can fill basic details for instant refund after the cancellation
of delivery (Ndofirepi, Farinloye and Mogaji, 2020). With the help of proper market research,
the firm has adopted an opportunity to enter a specific segment which is the age group of 16-55
who surfs the internet on regular basis and does not have enough time for offline shopping.
Organization is going to invest in payment gateway named as Mazorpayment which will provide
payments solution to customers that allows businesses to accept, disburse and process online
payments. In order to provide great service related to payment refund, Emag's instant payment
refunds feature ensure that the refund is processed at a faster pace. In addition to this, it will
support every credit card, UPI and net banking.
Objectives-
 The major goal of the company is to focus on long term development and growth by
becoming the world most customer centric firm.
 To provide the greatest convenience to clients with effective pricing strategy and lowest
pricing strategy without compromising the service quality and safety of people.
 To increase customers shopping experience and satisfy them by delivering on time
service.
 To invest heavily on customer service and investing in creating positive environment for
employees and staff.
Mission-
 The mission of the company is to improve customer expectations by using e-commerce
so that customers can find and purchase anything they want.
 To empower small businesses and content creators to maximize their success in this
competitive world.
 To enhance and promote the use of technology as well as research and development.

vision-
 To build a place where customer can come to solve their issues related to online servicing
and achieve explosive growth in the upcoming years.
Current market trends and customer needs
 clearly, online shopping and payment via UPI and credit and debit cards has become
everyone's favourite model of transaction especially during and after pandemic. Almost
half of the transactions in the entire industry of e-commerce are online payment via UPI.
As per the current market trend the customer need instant response and support from
companies (Müller and et.al., 2018). During the lock down month in the year 2020-2021,
people have faced a lot of issues related to refund.
Marketing positioning
 Emag Romania is built on customer and employee satisfaction, the firm make full efforts
to be known as the most customer friendly firm and solve issues related to services or
products (Ndofirepi , Farinloye and Mogaji, 2020). This means the cited company wants
to position itself as the most convenient firm by setting lower price and provide quality
service to audience.
Market segmentation
 Emag Romania is going to divide its customer or market according to certain
characteristics which includes in-depth audience segmentation in all its business
activities. It will majorly focus on demographic and psychographic, it will segment age
group of 16-55, in which working professionals, students, employees and adults middle,
lower and upper class are also taken into consideration.
 The company will focus on behavioural segment of customer as it refers to the nature of
the purchase, benefits sought and distribution channels used (Elbarghathi, 2019). In a
business to business environment, the benefits sought are often about how soon the
company can deliver service to clients.
 There are various types of methods one can use to gather data to help form profiles of
customers which includes surveys, customer data and interviews. By having this
effectively, the company can easily get in depth interviews to gather useful data and
understand the concern of people regarding payment. The major issue is this process is
little expensive and difficult to conduct because it requires efforts.