Concept of Globalisation - Case Study on Marks and Spencer

Research Report

Table of Contents

TITLE: How globalisation can drive business success
SECTION 1: INTRODUCTION
1.1 Purpose of research
The main purpose of conducting this investigation is to improvise knowledge of
investigator on globalisation and its importance in the business success of large scale companies.
Marks and Spencer is already leading United Kingdom and also serves its customers at
international marketplace. But, the top management team of this company often faces numerous
of problems while operating its business at international level (Cavusgil and Knight, 2015). For
this, superior authority has planned to investigate on the topic globalisation so that they can
enhance their knowledge on the same which will lead to business success. In this regard,
researcher has developed suitable aim and objective that will support in obtaining appropriate
outcome effectively.
1.2 Research Objectives
Research Aim
Main aim of this research is “To identify the role of globalisation in driving business
success at international level ” A case study on Marks and Spencer.
Research Objectives
 To understand the concept of globalisation.
 To analyse influence of globalisation in the business growth of Marks and Spencer.
 To identify potential risk of globalisation that affects business activities of Marks and
Spencer.
Research Questions
 What is the concept of globalisation?
 How globalisation influences business growth of Marks and Spencer?
 What are the potential risk of globalisation that affects business activities of Marks and
Spencer?
1.3 Intervention
Researcher have complied with all norms associated with investigation for conducting
research in rightful manner which will provide justified outcome to the learners too.

1.4 Reasons for choosing this research
The first and foremost reason of choosing this topic is to develop professional skills of
investigator such as analytical skills, team working skills, communication skill etc. This
development in skill will allow researcher in grabbing job in multinational companies in future.
Also, another purpose of conducting this investigation is to support investigator in gaining higher
scores in their respective subjects.
1.5 Personal reasons
The investigation will also allow researcher in conducting more effective research in
future with the developed skills. This will lead to attainment of research outcome effectively.
1.6 Principal outcome
This investigation is highly important as it supports large scale companies in improvising
their knowledge on globalisation. It will also create numerous opportunities for large scale
companies as they are having desired information on the concept and they can easily use this
information availing all resources mandatory for their projects.
1.7 Summary
Globalisation is termed as the incorporation of different nation under which several
business entities, governmental authorities, people etc. interacts with one another for gaining
maximum benefits and also developing world with common efforts (Bendell, 2017). This
interaction also increases number of opportunities for companies as they are able to approach
desired resources at international market scale which helps them in better execution of business
operations. Globalisation has not only raised benefits for businesses but it has also contributed in
the economical development of nation as if a company gains monetary benefits it ultimately
develops the nation too. The current investigation rely upon Marks and Spencer. In this influence
of globalisation has been elaborated on Marks and Spencer which leads to its business success.
Marks and Spencer is a UK based retailer which basically offers high quality clothing, food
products and home products. The company was incorporated in the year 1884 and its business
operations are managed by around 80787 number of employees at global scale.

SECTION 2: LITERATURE REVIEW
Literature review is defines as the comprehensive summary that consist of detailed
analysis of information, which is presented by different respective authors on particular topic
(Crane and Matten, 2016). This helps and support investigator, in developing effective base for
further investigation, with help of this, they can proceed further in to achieve objectives of a
research.
Concept of Globalisation:
As per thoughts given by Didem, (2017), it is evaluated that globalisation is a concept in
Which there is worldwide shift of economic operations of a company. This is whole scenario in
which there has been increase in interdependencies between nations, this can lead to avoiding of
occurrence of conflicts. Some scholars such as Robertson have a tendency to think that world as
a whole, this can be related to some notions as “ecumene” & “cosmos” were having prevalence.
In concept of Globalisation also, communities which are nationally imagined and are not actually
present have to break down. Many different travellers, missionaries, traders and military
contribute significantly in developing a global sense that there is a single community.
Globalisation is actually responsible for transforming of world into one single place. It is
complex transformative and a multidimensional process which involves creolization,
hybridization and indigenization. Apart from cultural transformations, there is complete shift in
understanding of space, time and territory (Brambilla, 2015). According to another author James
Rosenau, globalization helps in creating “distant proximities” and there is emergence of both
opportunities & threats. Sometimes it can also be regarded as a process of “Deterritorialization”.
There are also some themes which can be used interchangeably with globalization like
transanationalization or gloablity. Globalization is a process of unifying as there is interaction
taking place between different countries. There are some normative approaches also which have
emerged because of phenomenon relate to globalisation. Some also perceive “managing
globalisation” as legitimizing the projects which lead to undermining of democratic standards
and accountability. No matter how many criticisms or demerits of globalisation have emerged
still it has helped in increasing profit for companies and helped them in getting a competitive
advantage in external environment. In today's changing world growth of digital media has also

provided a platform to companies from which they can use to do promotion of their business
across boundaries.
Globalisation influences business growth of Marks and Spencer
On basis of views of Justin, (2017), it can be regarded that globalisation has a influence
on business practises of Marks and Spencer. In terms of increased opportunities, foreign direct
investment and innovations. There is one such positive impact which leads to increased
productivity of companies in terms of economies of scale that helps them in cutting down their
costs which leads to increased economic growth. This has a disadvantage for small companies in
domestic country as it creates hurdles for them in terms of increased competition. There are also
various types of risks involved in process of globalisation, like there is increased
interdependence between different countries, some organisations also see it as negative impact
on national sovereignty of country. There can also be a situation because of globalisation where
there are increase in inequalities among nations which leads to occurrence of some conflicts.
Most reliable impact of globalisation on countries has been that it has created lot of changes in
everything way business are done, various operations of company are carried on (Zajda, 2015).
Main aim of globalisation was to decrease in military conflicts but because economic growth of
all countries are not same this has created some conflicts. In marks and Spencer Globalisation is
contributing in increasing their overall sales as now company's business will not be limited to
just one country but it will have presence in many countries this leads to increase in market for
company. Not only company but other stakeholders such as employees are also benefited as it
leads to increase in wages for them. From any country's point of view globalisation has lead to
increase in employment opportunities, new technological advancements, increased innovations
and all this has a positive effect on customer satisfaction. Marks and Spencer is also planning to
open some 250 stores outside UK, with this they are planning for expansion in different
departments such as beauty related products. This is a big step on part of company an will
require lot of investment, but this can be repaid in form of recognition across global markets and
improvement in overall profits of company. This means that Globalisation has somewhere lead
to sustainable development of companies (Oyemomi and et. al., 2016).
Potential risk of globalisation that affects business activities of Marks and Spencer
According to Vom Brocke, (2016), Globalisation is a phenomenon which has many
benefits for countries, but it has become a topic for debate as there are many risks associated

with it along with positive impact. Its risks include injustices, poverties, marginalizations,
starvations and many others. Globalisation has benefited companies like Marks and Spencer in a
way that they are able to expand their operations and presence apart from their host country. This
has provided this company an opportunity to grow and expand their operations. People of other
countries also are benefited as they now have increase in choices, more opportunities for
employment, high quality products & services and this all leads to increase in living standards of
people. This process have some demerits also such as there are more opportunities for richer
sections but poorer sections do not get much benefits instead choices for them are reduced. This
leads to increase in gap between richer and poor sections of society (Díaz and et. al., 2015). A
prevailing or inherited culture is also affected by this process of globalisation, which sometimes
can lead to loosing of originality of a country. From point of society this process may lead to
destroying of some of aspects such has many classes remain far behind in getting benefited from
this process instead they continue to suffer from misfortunes and calamities. Growing of new
markets is also prevented sometimes because of globalisation as competitiveness remains
unequal. Also, for Marks and Spencer there can be a situation when its consumers have lot of
expectations because they have a recognized brand name, and if at some point such expectations
are not met then this may lead to brand switching and loosing of customers. Globalization also
based on its present formula may not ensure political and social stability. So, it has also
necessitated that globalization as a process must be rethink so as to reduce its negative affects
over a country and brands.
SECTION 3: RESEARCH METHODOLOGY
3.1 Planning action research
In this section, researcher have used different analysed problem and then developed
effective planning action research in order to overcome research problem. This section includes
development of knowledge base so that effective plan can be developed for the same. It includes
four basic steps that is selection of focus, collection of data, analysis and interpretation of data,
taking action for the same.

3.2 Mixed method proposal
In this, investigator have used mixed method approach that is the combination of
qualitative and quantitative research method. This method is valuable in concluding investigation
with the valid outcome.
3.3 Executive action research
In this, at initial level investigator identifies the problem, then gather information on the
problem, later they organises, analyses and interprest gathered information, further plan is
developed against the problem. The next step is implementation of plan and evaluation. The last
step is to identify new problem and repeat the same process again.
SECTION 4
4.1 Appropriate methods for a business research project
Research methodology is defined as an most essential part of investigation. This includes
all detailed information about different tools & techniques, methods, approaches are described
which are used in research for gathering, analysing, interpretation the data for finding effective
conclusion (Olins, 2017). The knowledge provided about tools & approaches will helps and
direct the researcher to perform their operations in order to brainstorm the effective and best
findings. Here some tools and techniques which are used by researcher within this current
investigation is illustrated below:
Research philosophy
Research philosophy is basically a phenomenon which deals with the ways where data
relate to a phenomenon is collected, had to be analysed and used in the research work. Whenever
a research philosophy is involved it means formulating and being aware of different beliefs &
assumption made in the research work. Research philosophy forms the most outer layer in a
research onion. There are four main types of Research philosophy:
Pragmatism: This type includes mixed method designs, including qualitative and
quantitative both type of data.
Positivism: This believes that there is one thing that is always stable is reality. A
hypothesis is selected here and is further tested (Díaz and et. al., 2015). There is a structured
methodology which is followed by positivist researcher.

Realism: It is another branch of research philosophy. This is closely related to truth and
existing objects in human mind. There are two types of realism critical realism and direct
realism.
Interpretivism: Reality can be interpreted in many different ways but such interpretations
are part of scientific knowledge. It is not less glorious then positivism.
Research Approach
Qualitative approach refers to the approach where research observe and understand the
behaviour of human being and what they think about the particular topic. Where as quantitative
approach refers to those which includes statistics, numbers or numerical information. This
approach is quite difficult and researcher should have adequate knowledge about this.
Qualitative approach helps investigator in collecting accurate & reliable data. On other hand,
quantitative approach provides less statistical data (Rossi, Lipsey and Henry, 2018). Mixed
method, this method includes both qualitative and quantitative method for obtaining research
outcome. Here, usage of qualitative method helps in enhancing authenticity of research. And,
adoption of quantitative method supports in gathering, analysing and evaluating information
obtained from questionnaire. Thus, in this current research, researcher has adopted mixed
method for drawing appropriate outcome from research problem.
Primary data
Primary data means first hand data being collected by researcher to perform the whole
research. There is a long process through which such type of data is collected. There can be
many different methods for collecting primary data such as questionnaire, observations,
experiments, personal interviews and surveys (Flick, 2015). This method involves lot of time as
data has to be gathered by researcher only. Also, there are some topics where secondary data
cannot be use and researcher necessarily has to use primary source of collecting data. This may
lead to increase in cost of whole research project.
Secondary data
Sometimes sample size is so large that it become impossible to collect data using primary
source in such case secondary data is used by researcher. This method is very quick as there as
no first hand information being collected. Various sources of collecting data through secondary
source includes journals, websites, articles, government publications and other sources. This is
more economical as compared to primary source. This method has a limitation that researcher

sometimes may not get exact information and this is less reliable and accuracy level may also be
low of this source.
In present investigation both primary & secondary sources collecting data has been used
by investigator.
Sampling
Sampling is a process where a researcher emphasis on choosing a sample. This sampling
is done because whole population cannot be used for research work, so a particular sample is
selected which is used for further processing and drawing out relevant conclusions. There are
many different methods which can be used by researcher like simple random sampling, stratified
random sampling, systematic random sampling, quota sampling, snowball sampling, quota
sampling. Every method has its own way of collecting data which can be used by analyst
according to its requirements (Kumar, 2019). In this research work simple random sampling has
been used by the researcher. In this method there is no specific criteria respondents are selected
on a random basis.
Sample Size
Sample size basically means no. of respondents selected by researcher from whole
population size. In this research work there are total of 40 respondents who are selected as
sample size.
Questionnaires: Questionnaire consists of set of some questions which is prepared by
the researcher in performing their research work. There are series of questions which are
prepared in order to evaluate respondents on various aspects and note down their reaction. Based
on that reactions interpretations are done and final conclusions are made.
4.2 Consider cost, access and ethical issues
While conducting this investigation, investigator have emphasised on considering few
areas for executing this investigation for attaining appropriate outcome. In this research,
investigator have tried to complete this investigation within the provided cost by utilising all
available resources in optimum manner. Along with this, it is also essential for researcher to take
permission from respondents before using their data.

SECTION 5: RESULTS AND ANALYSIS
5.1 Apply appropriate analytical tools to analyse data
The data analysis & data interpretation plays an very important role in completing
research, which helps researcher in analysing and interpreting the information as well as data that
is collected throughout investigation. The main rational motive behind analysing data is to
cogitate as well as provide profitable suggestion by evaluating information & concluding
effective findings from whole conducted research for achieving research objective. For
conducting this present report, thematic approach has been adopted by researcher in order to
analysing data and information in effective and efficient manner.
Questionnaire
Q 1) Do you understand what is concept of globalisation?
a) Yes
b) No
Q 2) Do you think globalisation influences business success of Marks and Spencer?
a) Agree
b) Disagree
Q 3) What are main benefits gained by M & S by expanding their business international
markets?
a) Quick access to advancement
b) Increase in sales performance
c) Better approach to business opportunities
Q 4) Does expansion of business of M & S at international market scale contributes in gaining
competitive advantage?
a) Yes
b) No
Q 5) What are various potential risks of globalisation for M & S?

a) Large number of competitors
b) Changes in political factors
c) Low attention to local customers
Q 6) Do you Feel, globalisation affects business performance of Marks and Spencer?
a) Yes
b) No
Q 7) From the below stated factors, which one is the major factor that influences Marks and
Spencer to enter into international marketplace?
a) Ease in access to financial resources
b) Technological factors
c) Access to large market
Q 8) Does globalisation requires any kind of changes in strategic decision making of Mark and
Spencer?
a) Agree
b) Disagree
Q 9) What are different resources required by M & S while expanding their business in
international market?
a) Technological resources
b) Financial resources
c) Human resources
Q 10) Provide recommendation to management team of Marks and Spencer through which they
can deal with competition at international market scale.
Questionnaire
Q 1) Do you understand what is concept of globalisation? Frequency

a) Yes 30
b) No 10
Q 2) Do you think globalisation influences business success of
Marks and Spencer?
Frequency
a) Agree 35
b) Disagree 5
Q 3) What are main benefits gained by M & S by expanding their
business international markets?
Frequency
a) Quick access to advancement 10
b) Increase in sales performance 15
c) Better approach to business opportunities 15
Q 4) Does expansion of business of M & S at international market
scale contributes in gaining competitive advantage?
Frequency
a) Yes 32
b) No 8
Q 5) What are various potential risks of globalisation for M & S? Frequency
a) Large number of competitors 10
b) Changes in political factors 16
c) Low attention to local customers 14
Q 6) Do you Feel, globalisation affects business performance of
Marks and Spencer?
Frequency
a) Yes 34
b) No 6
Q 7) From the below stated factors, which one is the major factor
that influences Marks and Spencer to enter into international
marketplace?
Frequency

a) Ease in access to financial resources 9
b) Technological factors 16
c) Access to large market 15
Q 8) Does globalisation requires any kind of changes in strategic
decision making of Mark and Spencer?
Frequency
a) Agree 35
b) Disagree 5
Q 9) What are different resources required by M & S while
expanding their business in international market?
Frequency
a) Technological resources 12
b) Financial resources 8
c) Human resources 20
Q 1) Do you understand what is concept of globalisation? Frequency
a) Yes 30
b) No 10

Q 2) As per your point of view globalisation influences success
of business Marks and Spencer?
Frequency
a) Agree 35
b) Disagree 5
30
10
a) Yes
b) No

35
5
a) Agree
b) Disagree

Q 3) What are main benefits gained by M & S by expanding
their business international markets?
Frequency
a) Quick access to advancement 10
b) Increase in sales performance 15
c) Better approach to business opportunities 15
10
15
15
a) Quick access to
advancement
b) Increase in sales
performance
c) Better approach to business
opportunities

Q 4) Does expansion of business of M & S at international
market scale contributes in gaining competitive advantage?
Frequency
a) Yes 32
b) No 8
Q 5) What are various potential risks of globalisation for M &
S?
Frequency
a) Large number of competitors 10
b) Changes in political factors 16
c) Low attention to local customers 14
32
8
a) Yes
b) No

10
16
14
a) Large number of competitors
b) Changes in political factors
c) Low attention to local
customers

Q 6) Do you Feel, globalisation affects business performance of
Marks and Spencer?
Frequency
a) Yes 34
b) No 6
34
6
a) Yes
b) No

Q 7) From the below stated factors, which one is the major
factor that influences Marks and Spencer to enter into
international marketplace?
Frequency
a) Ease in access to financial resources 9
b) Technological factors 16
c) Access to large market 15
9
16
15
a) Ease in access to financial
resources
b) Technological factors
c) Access to large market

Q 8) Does globalisation requires any kind of changes in
strategic decision making of Mark and Spencer?
Frequency
a) Agree 35
b) Disagree 5
35
5
a) Agree
b) Disagree

Q 9) What are different resources required by M and S while
expanding their business in international market?
Frequency
a) Technological resources 12
b) Financial resources 8
c) Human resources 20
5.2 Apply appropriate analytical tools to analyse research findings
Theme 1: The concept of globalisation
Interpretation: Globalization is a process of interaction and consolidation among
people, business organization, companies as well as governments in worldwide. From the above
drawn pie chart, it can be interpreted that among 40 respondents 30 people are informed about
globalization as such as they are awake regarding the development of market and economy. On
other hand, 10 respondents didn't know what is globalisation as they are not much aware about
their developing surrounding.
12
8
20
a) Technological resources
b) Financial resources
c) Human resources

Theme 2: Globalisation influences business success of Marks and Spencer
Interpretation: From above mentioned chart, it is analysed that, form 40 respondents 35
response are positive as according to them, globalisation is influencing different various business
organization towards the success and growth as form this Mark and Spencer is also influenced by
this and leads to success. On the other hand, if its talked about remaining respondents, than they
are not agree with this. According to them concept of globalisation is not so effective as this not
influence business of Mark and Spencer for achieving and growth in competitive market.
Theme 3: Main benefits gained by M & S by expanding their business in international
market.
Interpretation: By business expansion at international market each and every business
organization will gain many advantages. From above drawn pie chart, it is being interpreted that
while expansion of business in international market area the Marks and Spencer has gain major
two benefits as they have increased their sale performance as well as get better approach for new
business opportunity. As these two benefit get equal weightage for respondents as 15:15.
whereas, according to remaining 10 respondents form 40 quick access to advancement is main
benefit which is gained by M & S company by expansion of their business operations in
international market.
Theme 4: Business expansion of M & S at international market scale contributes in gaining
competitive advantage
Interpretation: Based on above illustrated pie graph, it is identified that 32 respondents
believes that globalisation helps Marks and Spencer in gaining competitive advantage as they
will be able to approach increased number of prospective customers. Whereas, remaining 8 have
declined for the same as believes instead of benefits it also increases problems for the company.
Theme 5: Potential risks of globalisation for M & S
Interpretation: As per pie graph, it is seen that 10 people thinks main risk for
globalisation is large number of competitors as it Marks and Spencer faces competition from
both international as well as local customers. Whereas, 14 of them believes that it also creates
risk of ignoring localise customers as they are now focusing on international customers. And the

remaining, 16 respondents believes that main risk of globalisation for Marks and Spencer is
change in political factors as it varies nation to nation which directly affects business process of
the Marks and Spencer.
Theme 6: Effects of globalisation on business performance of M & S
Interpretation: Globalisation directly places impact over business performance of Marks
and Spencer. From above pie graph, it is interpreted that 34 respondents represented there
favourable response towards it affects business performance in both positive and negative
manner. Whereas, leftover 6 respondents have declined for the same as they thinks it waste does
not influence at all.
Theme 7: Factor that influences Marks and Spencer to enter into international
marketplace
Interpretation: According to graph, it can be said that 9 people thinks that ease in access
to financial resources is major factor which influences Marks and Spencer to go global as every
company requires finance for expanding their business. Whereas, other 16 have shown their
preference towards technological factors as they it makes organisational work easier and quicker
that influences companies interest towards global expansion. Where as, leftover 16 respondents
thinks that major influence of globalisation is better approach to large scale market place.
Theme 8: Globalisation requires any kind of changes in strategic decision making of Mark
and Spencer
Interpretation: Business expansion at international market place always requires
changes in strategic decision making as it changes business activities of the companies according
to nation in which they are expanding. From above described graph, it is interpreted that 35
respondents agrees to the statement as they believes it requires changes in strategic process in
order to align with other nation. Where as remaining 5 respondent have declined to this view
because, they feel that it does not matter company is expanding its business in which country
their core strategies does not requires any modifications.

Theme 9: Different resources required by Marks and Spencer when they are expanding
their business international market
Interpretation: Marks and Spencer requires different resources while expanding their
business across international borders. From above stated graph, it is interpreted that 12
respondents thinks that technological resources are considered as the main one which are
required to by M & S. Where as, 8 respondents believe financial resources are the major one that
are required by company when they are globalising their operations. The remaining 20 people,
consider human resources as the main one that are essential for every business expansion as
without them it would not be possible for them execute business activities effectively.
SECTION 6: COMMUNICATE OUTCOME TO STAKEHOLDERS
Covered in PPT
SECTION 7: REFLECTION
7.1 Reflect on effectiveness of research methods
In the current investigation, I have used mixed method approach for drawing appropriate
research outcome. This method includes both qualitative and quantitative method which
collaboratively supports in gaining best feasible outcome for research problem. Along with this,
both the primary and secondary method of data collection has been used by me for gathering
maximum information within the provided time frame.
7.2 Reflect on the effectiveness of concepts
I felt blessed when I got the opportunity to conduct research on globalisation as I find this
topic very interesting. At the starting stage of this investigation I was very excited as I thought
the topic is quite popular and it will going to be easier for finding out information on it. But, in
actuality, when I had started working on it I found it very difficult to find information as the
topic is too vast which have confused me many times. Also, I faced difficulty in dealing with
respondents while gathering information as they have shown less response while filling
questionnaire as according to them the research is of no use. For convincing these non satisfied
respondents I have conveyed them relevancy and importance of this project for me as well as
business organisations. This research has also developed by analytical, communication and team
working skill etc. These developed skills will help me out in conducting more valuable research

in future. Apart from all the issues, I have placed my best efforts to conduct research effectively
with full authenticity so that readers can easily find out better finding from it.
7.3 Alternative research methodologies
In the current research questionnaire has been used by investigator for gathering
maximum information from respondents within less period of time. Adoption of questionnaire
was good choice but still it has some lack areas because it includes close ended questions which
does not allow respondents to express their actual views. If investigator will get opportunity of
using similar kind of research then they will give preference to interview method for gathering
information. This is because, interview method allow respondents to express their actual views
as its questions are open ended which does not creates boundaries or parameters for them while
answering questions. As a result, adoption of this method will allow them in gathering maximum
number of information in future research that will also lead to attain valuable outcome on
research topic.
7.4 Consider lessons learnt in view of the outcomes
From this investigation, I have learned that globalisation is a uncertain concept which
includes numerous of changes time to time that affect business processes of the company. This is
because, the companies who are operating at international level are required to upgrade
themselves according to the changes for remaining competitive at marketplace.
Recommendations
On the basis of overall investigation, it can be said that globalisation places positive
impact over business organisation as they are able to approach more number of business
opportunity that leads to business success (Mackey and Gass, 2015). On the other hand, it has
also been identified that the same concept has also raised competition for businesses there are
numerous of businesses who have globalised their business for enhancing their profitability. This
has ultimately increased competition for all businesses across the world. Thus, for gaining
competitive advantage at international scale following are some recommendation for Marks and
Spencer which will contribute in their success:
 At first, it is advised to management team of Marks and Spencer to develop effective
strategies especially for international trade so that they survive effectively. This strategy
can be developed by analysing strategies of competitors which have helped them in
international market scale in past.

 Furthermore, it is also recommended to revise their recruitment process according to the
nations where they are operating their businesses (Silverman, 2016). In this, they are
required to hire multi lingual candidates as it will help them out in working at global
language. Command over different language will also help employees in understanding
localise language of customers that will lead to satisfy customer's requirement.
By incorporating these suggestion, Marks and Spencer can easily gain success at
international marketplace.
On the basis of above represented research, it has been concluded that concept of
globalisation is beneficial for businesses as well as nations. The term is helpful in increasing
numerous of business opportunities for the companies as they can easily access to required
resources from international market. It has also been analysed that main benefit that is gained by
business association while their business expansion in international market place is access to
more number of customers and resources. While main drawback of globalisation for businesses
who expands their business at international scale is huge competition. This is because, the
company have to face competition not only from other international companies but also from the
well settled local market leaders of that nation. Also, it has been found that businesses are
required to revise their core strategy while expanding their businesses in international market
place for leading it effectively.
SECTION 8: BIBLIOGRAPHY
Cavusgil, S. T. and Knight, G., 2015. The born global firm: An entrepreneurial and capabilities
perspective on early and rapid internationalization. Journal of International Business
Studies. 46(1). pp.3-16.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Brambilla, C., 2015. Exploring the critical potential of the borderscapes
concept. Geopolitics. 20(1). pp.14-34.
Zajda, J., 2015. Globalisation and its impact on education and policy. In Second international
handbook on globalisation, education and policy research (pp. 105-125). Springer,
Dordrecht.
Oyemomi, O., Liu, S., Neaga, I. and Alkhuraiji, A., 2016. How knowledge sharing and business
process contribute to organizational performance: Using the fsQCA approach. Journal
of Business Research. 69(11). pp.5222-5227.

REFERENCES
Books and Journals

SECTION 9: APPENDIX
Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: How globalisation can drive business success

Section One: Title, objective, responsibilities
Title or working title of the research project
1.1 Purpose of research
The main purpose of conducting this investigation is to develop knowledge of Marks and
Spencer over globalisation and its emerging opportunities for the company in order to
maximise their profitability. It will also support company in expanding their business at
international market scale in effective manner.
1.2 Research Objectives
Research Aim: How globalisation can drive business success
Main aim of this research is “To identify the role of globalisation in driving business
success at international level ” A case study on Marks and Spencer.
Research Objectives
 To understand the concept of globalisation.
 To analyse influence of globalisation in the business growth of Marks and Spencer. To identify potential risk of globalisation that affects business activities of Marks and
Spencer.
Research Questions:
 What is the concept of globalisation?
 How globalisation influences business growth of Marks and Spencer?
 What are the potential risk of globalisation that affects business activities of Marks and
Spencer?
1.3 Intervention
Investigator have followed all ethical values in order to complete this investigation
effectively.
1.4 Principal outcome
Information obtained from this investigation has developed numerous opportunities for multi-
national companies because, it has allowed them to know about different resources which can
be grabbed by them at international marketplace.
1.5 Summary
This research project briefly describes about globalisation and its impact over growth of
company. It also provides information on some core business benefits which can be gained by

company by expanding their business at international market scale.
Section Two: Reasons for choosing this research project
The main purpose of conducting this research is to analyse importance of globalisation for
large scale companies. In context of researcher, the research is helpful for them in improving
their knowledge on the chosen concept as well as company. This gained information will help
researcher in improving their personal skills such as analytical skills, communication skills,
team working skills etc. Development of these skills will help them conducting more better
research in future. Also, researcher's personal interest is to work in large scale company who
operates its business at international market scale. Therefore, conduction of this research will
help investigator in enhancing its own knowledge on the business functioning of large scale
company. As a result, there more chances that after conducting this investigation, researcher
could also approach large scale company in order to work their as an employee. Along with
this, effective knowledge of Marks and Spencer will help them out in working in the same
company in future as with deep knowledge on company will open up options for them in
working in the same company in future. In context of scholar, the research will also help
individuals in gaining high score in their specific subjects.
Section Three: Literature sources searched

Concept of globalisation
As per the thoughts given by Brambilla (2015), it has been evaluated that
Globalisation is the process of transferring goods, services, information, technology as well as
jobs across the border. Main reason behind developing the concept of globalisation is that
business organisation do not get more opportunities and benefits at the domestic marketplace.
Thus, globalisation came into existence with the help of which businesses can freely trade
across the country border. With the help of globalisation, economic system of the country
increases, which enhance the living standards of people. According to the point of view of
individuals, they can easily purchase products from all over the world. With the help of digital
platform, companies can promote and sell their products and services across the whole wide
world. As a result, globalisation helps in increasing the living standard of individuals, and on
the other hand it increase the profit margin of the companies and help them to maintain their
sustainability at the competitive marketplace (Zajda, 2015).
Globalisation influences business growth of Marks and Spencer
On the basis of views represented b Díaz, and et. al., (2015), it can be said that
globalisation influences working practices of the Marks and Spencer and other large scale
companies. This can be said by analysing business opportunities which are gained by Marks
and Spencer. It has been analysed that influence of globalisation is positive on business
performance as the company is getting opportunity at international market place where they
can expand their business effectively and improve their profitability. On the other hand,
according to the point of view of author named as Oyemomi, Neaga and Alkhuraiji, (2016), it
has been seen that globalisation is helpful for the company in improving its command over
excessive customers as they are able to approach and contact them. As a result, this interaction
contributes in improvement in sales performance of Marks and Spencer which enhances its
business growth in effective manner.
Potential risk of globalisation that affects business activities of Marks and Spencer
On the basis of views represented by Rossi, Lipsey and Henry, (2018) it can be said
that Globalisation is the process where companies transfer their services, information, products
to other countries. Globalisation helps in expanding the business functions from domestic level
to international level. It provides opportunities to the companies in order to enhance their
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profitability, market share and goodwill. For instance, Marks & Spenser expand their business
across the world which increases their profit margin, brand image in the competitive
marketplace (Olins, 2017). With the help of globalisation, Marks & Spencer get the
opportunity to expand their business activities, which as a result influence the growth of
company in a positive manner. Individuals get the opportunity to purchase high quality
products and services offered by the company with the help of digital platform. In addition to
this, Marks & Spencer generate employment opportunities which will leads to enhance the
living standard of individuals effectively.
Section Four: Activities and timescales
Activities to be carried out during the research
project :
Selection of Topic
Aims and Objectives
Literature Review
Research Methodology
Data collection
Data analysis
Conclusion and recommendation
Submission of final project
1
1
2
3
3,4
5
6
7
Milestone one: Research Proposal
Target date (set by tutor): ___________________
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Milestone two: Research Project
Target date (set by tutor): ___________________
Gantt Chart: It is important part of research project which will assist the
investigator to analysis starting as well as ending time duration for
completion of research activities.
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Section Four: Research approach and methodologies
Research Philosophy
Research philosophy is seen as the most essential part of research methodology section.
The main of this section is to guide investigator about gathering information, organising it and
then using this collected data for obtaining feasible solution for their research issue (Flick,
2015). Research philosophy is mainly of four types that is interpretivism, positivism,
pragmatism and realism. Positivism theory is helpful in providing ethical and positive
knowledge on natural phenomena whereas interpretivism kind of philosophy is helpful
providing outcome on the basis of social action theory. For the current study, interpretivism
philosophy has been considered by investigator as it is helpful in interpreting data on the basis
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of human perception.
Research Design
Research approach: There are two main approaches used by researcher which
conducting a research, qualitative and quantitative. These approaches or methods are
commonly based on the resources available (Kumar, 2019). Qualitative approach refers to the
approach where research observe and understand the behaviour of human being and what they
think about the particular topic. Where as quantitative approach refers to those which includes
statistics, numbers or numerical information. This approach is quite difficult and researcher
should have adequate knowledge about this. Qualitative approach helps the investigator in
order to collect accurate and reliable data. But on the other hand, quantitative approach
provides less statistical data. Mixed method, this method includes both qualitative and
quantitative method for obtaining research outcome. Here, usage of qualitative method helps in
enhancing authenticity of research. And, adoption of quantitative method supports in
gathering, analysing and evaluating information obtained from questionnaire. Thus, in the
current research, researcher adopted mixed method for drawing appropriate outcome from
research problem.
Data collection: In order to gather accurate data, researchers have two methods which
is primary source and secondary sources. Primary source includes questionnaire and interview
and on the other hand secondary source includes books, articles, magazines, review of
literature and many more (Mackey and Gass, 2015). In this research, Researcher use both
primary as well as secondary method for collecting data. Researcher use questionnaire for
collecting relevant and accurate data and on the other hand literature review opt as secondary
sources for saving the cost, time and energy of investigator.
Sampling technique: Sample refers to the subset or part of the overall population or
universe, whereas selection process is known as sampling. Sample size means number of
elements includes in the whole sample (Silverman, 2016). In this research, for conducting the
whole research in an effective manner investigator has chosen random sampling technique.
Reason behind choosing random sampling techniques is that from the whole population, each
and every individual get equal chance to get selected.
Comments and agreement from tutor
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Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
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Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
How globalisation can drive business success
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
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Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults
How will participants be recruited (identified an approached)?
Participants will be recruited through interview method.
Describe the processes you will use to inform participants about what you
are doing:
Email will be used for informing participants about topic.
How will you obtain consent from participants? Will this be written? How
will it be made clear to participants that they may withdraw consent to
participate at any time?
Through questionnaire an investigator will obtain or get consent from all respondents
which will be written in form.
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues
arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them
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