Digital Transformation and Research Methodologies

This assignment explores the intersection of digital transformation and research methodologies. It presents a collection of articles and chapters that delve into various aspects of digital transformation, including its impact on business models, industries, and society. The assignment also touches upon qualitative research methods, providing insights into how to approach complex problems and phenomena. Additionally, it examines the role of social media in small businesses and the Internet of Things (IoT). Overall, this assignment provides a comprehensive overview of digital transformation and its related research methodologies.

RESEARCH REPORT

Table of Contents
TITLE: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Research proposal that clearly defines a research question or hypothesis, supported by
literature review.....................................................................................................................1
P2 Research methods and conduct primary and secondary research.....................................7
TASK 2............................................................................................................................................9
P3 Primary and secondary research using appropriate methods for a business research project
................................................................................................................................................9
P4 Analytical tools to analyze research findings and data...................................................13
TASK 3..........................................................................................................................................21
P5 Research outcomes in an appropriate manner.................................................................21
Recommendation...........................................................................................................................22
TASK 4..........................................................................................................................................23
P6 Effectiveness of research methods applied for meeting objectives.................................23
P7 Alternative research methodologies................................................................................24
CONCLUSION .............................................................................................................................25
REFERENCES .............................................................................................................................26

TITLE:
“To determine the impact of digital marketing in order to gain customer satisfaction: A
case study on HSBC Bank”
INTRODUCTION
Digital marketing has revolutionised the way of people that conduct whole business
operations and functions. The traditional way of operating business has been change and people
are engage with the help of digital marketing while fulfil customer satisfaction. Technology has
been change at regular basis and such changes create the big impact on how business world
should be operated and regulated. This type of effect are felt in practical manner where all the
aspects are regulated on the day to day operation of businesses in both small or large. HSBC
Bank plc is one of the most famous banking organisation in the corporate world and its main
objective is to provide financial services or facilities to both private and public companies as
well as individual. This association is expanding in all over the world which having around 7500
offices in 80 nations for generating maximum income or revenue (Laudon and Laudon, 2015).
Apart from this, HSBC Bank is describe under four major clearing banks in united kingdom
which is entirely operated and regulated by subsidiary to the referred bank. Along with this, there
are various services which are provided by this bank such as commercial banking, private
banking, investment, personal loans, corporate, etc. and it has regulated or operated in around
1800 locations in the Europe country. The main motive of business is to offer adequate services
or facilities to their domestic or international customers who are interested to in getting
advantages from banks. Therefore, it is necessary for an enterprise is to appoint skilled and
experienced employees for improving the current and future performance of the company.
TASK 1
P1 Research proposal that clearly defines a research question or hypothesis, supported by
literature review
Digital marketing is reshaping the business world and it has been change all factors of
business operations and its functions. Therefore, it can be analyzed that skilled and talented
workers is the major key success because other resources such as plant, machinery and money,
etc. that are regulated and controlled by them. Along with this, digital marketing is used by
HSBC bank which provide them high level of profitability and productivity. The firm mainly
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concern about implementing different creative tools, methods and techniques for management of
managerial team trying to conduct classes for training their employees with various things. They
are adopting and using various tools and method which assist them in increasing their
profitability level in better manner. Digital marketing is the effective method and technique
which help HSBC bank in order to gain attention of large number of customers. It can be used
for promoting different type of services which are provide to their clients regarding account
details, personal records and so more. This will assist in gaining customers satisfaction by
offering them required facilities and services in better manner.
Background of research
HSBC bank offer high and best quality based goods and services to their customers at
low interest rate by which large number of people are attracted towards this bank services or
facilities. Along with this, an organisation introduce different unique and impressive strategies or
promotional method for capturing in the attention of number of customers. Despite of this, there
are large number of private and public organisation which are joint together with HSBC bank
due to adopting their digital marketing process. The bank are using such digitalisation procedure
which assist in determining desired customers who mainly attracted towards their services or
facilities. Generally, managers are set accurate criteria for using certain digital marketing which
help them in gaining extra income or revenue for an organisation. digital marketing is the
conversion of data in the digital format with adopting of new technology. The bank provide
satisfactory services or facilities to their customers. It will provide suitability to customers and
help in saving time. digital marketing reduces human mistakes and this will help in developing
customers loyalty. In current time period, people access the bank due to online banking. They are
managing and maintaining large amount of cash which is became easier (Fitzgerald and et. al.,
2014). Digitalisation has also profitable for customers by providing cashless transactions.
Customers are not store the cash any more and they can develop effective transaction at any time
as well as place. The main objective of this research is to analyse such areas where they required
to establish effective and latest technologies. Along with this, they need to understand the major
effect of customers while company using latest technological products and items in appropriate
manner. For reaching with desired targets and objectives, they need to examine and analyse the
correct method and tools which is used to determine the major impact of digital marketing on
customer satisfaction (Westerman, Bonnet and McAfee, 2014).
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Research aim
“To identify the impact of digital marketing in gaining customer satisfaction ”: A case
study on HSBC Bank. This means it is fully based on evaluating and monitoring impact of
employees on firm for their future performance because staff members seen as lifeblood for
success to whole corporation and describe their roles and responsibilities. The major aim of
research project is the most compulsory part due to this they work together and doing
investigation which is done on the basis of specific motive.
Research objectives
 To analyse the role of digital marketing in HSBC Bank.
 To evaluate the factors which impact on digital marketing in HSBC Bank.
 To determine the importance of digitalisation within an organisation. To examine the impact of digital marketing in order to gain customer satisfaction.
Research question
 What is the role of digital marketing in an organisation ?
 What are the factors which influenced on digital marketing of HSBC Bank ?
 What is the impact on digital marketing on customer satisfaction ?
 Evaluate the significance of digital marketing in HSBC Bank ?
 How does digital marketing impact on gaining customer satisfaction ?
A literature review is one of the most essential part of research project because this will
play an important role in bringing out activities and functions that are related to researching
programmes towards accurate direction for gaining results according to the planning process.
This is used by investigation team for conducting effective or boarder research so they are
describing the learning capacity of learner which has been achieved. In this project, data and
information is collecting by using alternative sources with the help of simple rules or regulations
that is easy to understand (Sundararajan, 2014). In such section, this part of project is very
important and useful in giving correct data and information regarding different elements which
are provide in particular researching work. Apart from this, it is addressing different tools and
methods which are used by learner for evaluating and understanding specific topic and also
identifying their advantages during decision making procedures. With the help of effective
review, researchers are getting success and growth in conducting the whole work towards right
direction by overcoming errors which has been faced by firm while increasing performance of
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their employees. Therefore, evaluation is going to conduct with the help of different scholar and
authors for understanding the impact of digital marketing in order to gain customer satisfaction
of HSBC Bank. The main objective of this literature review is to identify all required
components which are relates to investigation title and try to given resolution for each question
which may be ask in future research program.
Role of digital marketing in an organisation
The success of each and every business which totally depend on various factors. Some of
the accurate analysis, selecting the right technology and future vision. An organisation can invest
and spend more money in adopting latest technology and this will help them in increasing
company profitability and productivity. digital marketing is fast growing in current time period.
According to Kane, (2015) role of digital marketing in organisation caused the marvellous
growth in trade and commerce. Along with this, business model were revolutionised as the
accurate result for introducing the technology. There are various roles of digital marketing in an
organisation that are discussed as follows:
Security and support - The technology can provide productivity which achieving with
the higher level of growth. It is due to the minimum resources which consumed in processing
their business operations and its functions, digital marketing assist in providing their rapid
delivering to their customers and clients. digital marketing store their data and information with
ease and integrity. As per the view of Haight (2014)With the assistance of this, sensitive and
confidential information are limited to inclined with weakness. HSBC Bank will adopting and
using these safety and security systems which help in managing and maintaining all business
operations and their major functions.
Link with the world - Business involves transportation, communication and other sectors,
developing it simple web of procedures. The technologies determining to other field which
pushed with business. digital marketing help in connecting each person with another and it will
maintain the relation with their customers in better manner. Technology in business are made it
possible which has wider reach in the international market place. Internet is the best example of
digitalisation which is common in marketing method that attracting large number of customers in
availing the products and services offered by different organisation. Along with this, digital
marketing assist company that will totally link with large number of customers. Also it can help
in maintaining the business performance as well as employees work within an organisation. It
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will assist in evaluating and measuring the actual position of HSBC bank in the large market
place and this will help in maintaining the customers request and try to satisfy them.
Factors which influenced on digital marketing of HSBC Bank
There are various factors which directly impact on digital marketing in HSBC bank that
are described as follows:
Security - Hanelt (2015) says that it is the major concern of majority of the digital
banking users. The complete safe and secure banking system provide their customers more
advanced features. Therefore, hackers and security issue can demonstrate to be disaster while
doing digital transaction. With the help of using digital marketing in HSBC bank, it help in
making secured their customers personal or private data (Mosco, 2014). Along with this, it will
make sure regarding data confidentiality, customer trust and company goodwill.
User experience - User experience is the key factor and leaves the high influence on the
users. A difficult user interface or such distraction in the form of advertisement that can put
customers permanently. Such type of transaction are related to interface that need ease and
simplicity.
Functionality - Functionality play an essential role in deciding the whole quality of
application, especially in the case of banking related to appropriate application or technology.
Functional testing includes validation of functions or entire elements of goods and testing of
functionality. HSBC bank perform their effective functions and activities for managing or
maintaining the whole business operations. Along with this, by regulating accurate functions,
they are attracting large number of customers towards bank services or facilities.
Impact on digital marketing on gaining customer satisfaction
According to Taneja and Toombs (2014) Technology has revolutionised the source
organisation which can conduct by business to enable with small businesses to level of playing
with large organisation. There are certain impact on digital marketing on customer satisfaction
that are describe as under:
Impact on operating costs - Most of the business are using advanced technology fr
reducing the cost of effective businesses. Business owners can use digital marketing for create
safety and security environment to maintain sensitive business and customer information.
Providing customer satisfaction - Customer experience and satisfaction are important
factor of all businesses. The major key aspect of customer satisfaction is to maintain strong
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relation with their existing customers and their availability to provide the requirements of desired
clients. Along with this, digital marketing provides the best essential techniques and method for
communicating with regular customers and also solve major issue or problems in real time. They
are unlocked the services or facilities such as social media, email and another messaging
platforms which are required.
Management of resources - A business has large variety of resources. Such may be
included in financial resources, human resources and some more. For HSBC Bank, managing
resources has became very difficult and complex. Manyika (2015) stated that digital marketing
play an important role in maintaining such resources by launching wide range of possible
resolution. The digital marketing play an essential role in managing business operations and its
functions within an organisation.
Protecting information and data - Each organisation has maintain database comprising
with different data and information that are related with business transactions, customers detail
and some more. HSBC adopt or use such techniques by which they can protect all necessary data
and information regarding customers. It will help in secure and safe the information by allowing
the large number of user to access this. Increasing protection also make sure that such system are
not hacked and these facts or figures are not wiped with owing certain issues or problems.
Therefore, digital marketing assist in upholding businesses integration.
Significance of digital marketing in HSBC Bank
There are certain importance of digital marketing in HSBC Bank which are describe as
follows:
Help with flexibility of employees – It is one of the most essential factor which help them
in doing business operation and functions which operated and regulated in proper manner. The
employees are perform various roles for achieving with desired goals and targets. With the help
of digital marketing, it will help in making staff members more flexible towards their tasks or
work. For using this method of technology, company manager help in maintaining and regulating
business operation and their major activities in effectively.
Reduction of costs – According to Rayna and Striukova (2014) digital marketing assist in
maintaining and reducing the cost of services which provided to their customers. With the
adoption of digitalisation techniques or methods, employees are spending more income or
revenue within less time period which are required to complete in effective manner. It will also
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assist in gaining the appropriate revenue or income and also attracting large number of
customers. With the using such technology, it will help in adopting such factors that directly or
indirectly affect on business operations and its activities. This will also providing and giving the
accurate facts and figures which help in describing the effective work in proper manner. The
digital marketing help in increasing methods and techniques which can provide them accurate
data and information regarding customers personal details.
Improvement plan for business continuity – Business continuity refers to maintaining
business functions and activities in better manner. A business continuity plan address the
effective process and instruction of an organisation that should be follow in the face that includes
covering the business procedures, human resources, business partners and some more. This will
assist in improving the role of digital marketing within an organisation.
Impact of digital marketing in order to gain customer satisfaction
With the help of digital marketing, company can attention of large number of customers
by offering them different type of products and services. This is helpful in acquiring customer
satisfaction by providing them effective and new kind of services and facilities. Along with this,
it will assist in acquiring high income and profitability by serving them required products and
services. Digital marketing is the method which help them in promoting their new schemes and
policies among their customers or clients. HSBC Bank require to adopt accurate method and
technique which assist them in updating their system where they record data and information in
proper manner. In addition to this, it can be used for gaining attention of more people in all over
the world who require to open account in the bank. Digital marketing is helpful in promoting
their desired services and facilities among various people and it is used for satisfy all customers
expectations and demand in better way. Through digital marketing, HSBC bank can easily
analyze their clients demand and need as per this they try to fulfill all requirements.
P2 Research methods and conduct primary and secondary research
Qualitative Research
It can be referred as the process in which realistic inquiry takes place that seeks depth
understanding of social phenomena within their capability. Or in other words we can say
qualitative research is defined as market research method that focuses on adopting data through
open ended or in conversational communication. Biography, case study, historical analysis,
discourse analysis, ethnography, grounded theory and phenomenology are the the multiple way
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of inquires has been done by qualitative researchers rather than by doing logical and statistical
procedures. There are various ways of enquiry but researchers prefer to gain knowledge through
subjective rather than objective. And also sometimes researchers prefer to acquire information
through participants in order to understand the meaning of their lives.
The different focus areas where researchers focus to receive information are individuals,
societies, cultures,language and communication. It is designed in a manner that they and reveal
the behaviour and interpreted of a target audience considering to the particular topic.
Quantitative Research
It is a type of research which can be obtained by collecting and analysing data from
different sources. It includes the use of computational, statistical and mathematical tools to
acquire the result. Quantitative research enables you to describe and illuminate your object
statistically with numbers. It's basically focuses on various practices like exploration of
causality,comparison and explanations of phenomena through numeric variables. In this kind of
research several kinds of computational and statistical methods of analysis are used. The
outcomes achieved from this research method are logical, statistical, and unbiased.
Primary method
A primary method is an original document or other material that has been acquired by
original method. Usually it was gained by someone with their direct personal knowledge and
experience. It can be also defined as or original source and evidence when collected directly by
researchers for the first time. Primary methods are classified into various sources such as
Interview method, Delphi Technique,Projective Techniques, Focus Group
Interview,Questionnaire Method.
Secondary method
It can be considered when the data, collected by someone else for a particular purpose .
Other than this it can be also referred as researchers current project and has undergone the
statistical analysis is called secondary data. This kind of data are readily available from some
other sources and such. This kind of data can be obtain from the sources, it will be internal and
external to the organization.
Research approach
This is the plan or procedure which consist with various steps along with advanced
estimations and predictions which describe the method of data collection, analysis and
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interpretation. There are different type of research that is required for execution and this includes
inductive or deductive approach. In inductive approach, there are various new theories or models
that can be applied and it is based on different kind of models. On the other hand, deductive
approach can analyze and examine current numerical data and information that are being
determined. In the present report, deductive approach is used for collecting and gathering correct
facts and figures in better manner.
TASK 2
P3 Primary and secondary research using appropriate methods for a business research project
It is another part of research project where assessment of collecting data because it will
help in doing whole work in evaluating and monitoring employees performance for future
betterment of an organisation.
Cost: This is required key factor which researcher required to be adopted. While
conducting investigation, it is necessary for investigator is to manage capital so that they can
perform all activities and complete work in given time period.
Ethical Issue: Ethics are standards or norms which help in conducting differentiation
among wrong and right. It is useful for find out differences among acceptable and non acceptable
behavior. In this investigation, researcher is responsible for conducting investigation in ethical
manner by follow all required rules and regulations.
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10

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Data analysis: It is the process of inspecting, cleansing and modelling data and information for
reach with desired goals and targets. This is the procedure for evaluating data with using
analytical and logical reasoning to analysing every element of data.
QUESTIONNARIE
Name...............................................................................................................................................
Gender............................................................................................................................................
Age..................................................................................................................................................
Q1. Is there any benefit of digital marketing at workplace? Increase in productivity-5 Customer satisfaction maximization-20 Enhancement in employees personality-5 All the above
Q2. What is the disadvantages of using digital marketing? Possibilities of accidents-5 Complicated process-5 Hacking-20 All the above
Q3. Is there any improvement in customer satisfaction while using digital marketing ? Yes-25 No-5
Q4. Is it necessary for HSBC bank to use digital marketing ? Increment in customer satisfaction performance-15 Attract clients-5 Reduce the time period-10 All the above
Q5. Does any requirement of training programmes for employees? Yes-28 No-2
Q6. As a HSBC bank customers and you satisfied with their servicing process? Yes-25 No-5
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Q7. Did HSBC bank are providing effective services to their customers? Yes-25 No-5
Q8. Are there any issue occurs while using digital marketing within HSBC bank? Yes-27 No-3
Q9. What is your view for digital marketing ? Traditional-25 Modern-5
Q10. Did customers of HSBC need some changes in servicing process? Yes-25 No-5
Q11. Commend suggestion for betterment if there is any further demand?
P4 Analytical tools to analyze research findings and data
This section is going to measure certain facts and figures for attaining better results or
outcomes by preparing effective or impressive questionnaire that are totally linked with present
project topic. Therefore, data analysis consist for interpreting appropriate data with the help of
sample size for deep understanding and assist an enterprise for making effective decisions
process. In other words, data interpretation show the actual information in graphical manner by
highlighting different factors in better manner. It has been analyzed that, report prefer this part
for getting updated and upgraded about reviewing or taking customers feedback which help them
during developing policies, plans and other strategies.
Data interpretation:
Theme 1: Benefit of digital marketing at workplace
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Interpretation: As per the above mentioned analyse, it can be seen that the digital marketing is
useful for managing and operating business within an organisation. There are around 5 people
are saying that increasing profitability will help in maintaining all business functions and
activities in better manner. Rest of the 20 respondents are said customers satisfaction
maximisation help in gaining attention of large number of people. Remaining 5 respondents are
agree on enhancement in employees personality.
Theme 2: Disadvantages of using digital marketing
14
Increase in productivity
Profit maximization
Enhancement in employees personality
0
2
4
6
8
10
12
14
16
18
20
Frequency

Interpretation: It can be stated that there are some disadvantages of using digital marketing
which create various issue and problems in better manner. There are around 20 respondents who
are agree on hacking by other person who are stolen important data of HSBC bank as well as
their customers details. Rest of the 5 respondents are agree on possibilities of accidents and
complicated procedures.
Theme 3: Improvement in business activities
15
Possibilities of accidents
Complicated process
Hacking
0
2
4
6
8
10
12
14
16
18
20
Frequency
Yes No
0
5
10
15
20
25
Frequency

Interpretation: It is necessary for HSBC bank is to make proper development and improvement
in their business operation and its functions in effective manner. With the help of digital
marketing, they are developing appropriate profitability for getting growth and success. There
are around 25 respondents who are agree on that statement which is correct because digitalisation
help in improving business functions. Rest of the 5 respondents are disagree on that statement.
Theme 4: HSBC bank executing digital marketing
Interpretation: This is requirement for HSBC bank is to implement digital marketing while
getting profitability and productivity and also this will help in gaining attention of large number
of customers. There are around 15 respondents who are agree on increasing employees
performance with the help of digital marketing and it is best suitable for company managers is to
executing different strategies and policies in better manner. Rest of the 5 respondents are agree
on that it will help in attracting large number of clients and also focus on their demand or
request. Remaining 10 respondents are said that it will assist reducing effective time period
which help them in solving difficult issue within limited framework.
16
Increment in sales performance
Attract consumer
Reduce the time period
0
2
4
6
8
10
12
14
16
Frequency

Theme 5: Requirement of training programmes for employees
Interpretation: It can be analysed that there are various requirement for training and
development programmes for their employees. For using digital marketing, they need to conduct
effective training and development programmes for their employees which help them in
increasing their skills and abilities for controlling latest techniques and methods. There are
around 28 respondents who are said yes for providing training and development sessions in order
to enhancing their skills and knowledge. Rest of the 2 respondents are disagree on that statement
where they said that training does not always help in increasing capabilities.
Theme 6: HSBC bank are satisfied with their servicing process
17
Yes No
0
5
10
15
20
25
30
Frequency
Yes No
0
5
10
15
20
25
Frequency

Interpretation: For their customers, they need to make effective and good process which help
them in doing their work in proper manner. HSBC bank required to providing their servicing
process which assist them in attracting more customers. There are around 25 respondents who
are agree on yes for that it is required for HSBC bank is to providing effective servicing process
to their customers. Rest of the 5 respondents are saying no for this specific services and facilities.
Theme 7: HSBC bank are providing effective services to their customers
Interpretation: It can be analysed that HSBC bank are delivering and rendering appropriate
services to their clients which gain trust of them. There are around 25 respondents are agree on
that where bank are providing effective services or facilities to their customers and also solve
their major issues or problems within limited time period. Remaining 5 respondents are disagree
on that statement.
Theme 8: Issue occurs while using digital marketing
18
Yes No
0
5
10
15
20
25
Frequency

Interpretation: This can be concluded that there are various issues and barriers which occurs
while implementing and using digital marketing within an organisation. HSBC ban need to make
proper security and focus on their company strategies and policies in better manner. Around 27
people are saying yes for analysing some issues and problems which occurs while using digital
marketing in effective manner. Rest of the 3 respondents are disagree on that conclusion.
Theme 9: Traditional method is best suitable for digital marketing
19
Yes No
0
5
10
15
20
25
30
Frequency
Traditional Modern
0
5
10
15
20
25
30
Frequency

Interpretation: In an organisation, traditional method is best appropriate techniques and method
which help in managing and operating all business process and gaining suitable profitability in
proper manner. For digital marketing basically modern method is useful but sometime traditional
method is mots appropriate for this techniques. There are around 25 respondents who are agree
on modern method is best suitable technique for the firm. Rest of the 5 respondents are disagree
on that statement.
Theme 10: HSBC need some changes in servicing process
Interpretation: It is necessary for HSBC bank is to make proper changes in their servicing
system and it will directly affect on their business operations and its functions in effective
manner. Also they required to make alterations in their service facilities which help them in
developing profitability and productivity within an organisation. There are around 25
respondents who are said yes for make required changes and modifications in better way.
Remaining 5 respondents are not think that they need to make proper changes in their services or
facilities for their customers.
20
Yes No
0
5
10
15
20
25
Frequency

TASK 3
P5 Research outcomes in an appropriate manner
Role of digital marketing in an organisation
Business has always existed since the early times of man. It will assist in becoming it
more simple where business can perform effective functions and activities n better manner. All
the major sectors are fall under the catastrophic collapse if one are taking away from technology
from business, along with majority of business functions and operations, transactions which
involve the usage of technology. It will play an essential and integral role in the business
operation and its major functions. digital marketing will help in increasing and enhancing the
growth and success of business and this will assist in gaining the profit for achieving the desired
targets and goals.
Factors which influenced on digital marketing of HSBC Bank
Performance - With the enhancement of demand of cashless transactions, most of the
customers totally depend on their banking systems applications for bring out the transactions.
Therefore, there are large number of users who performing such transaction at given time period.
The performance level of HSBC bank help them in gaining attention of more customers towards
their effective services in proper manner (Baller, Dutta and Lanvin, 2016).
Data integrity - The banking services need to make trust and loyalty among customers.
Along with this, banking system are responsible for managing and maintaining transparency of
customers information and make sure about safety or security. Software testing includes ensure
the data integration and smoothly running the functions of internal technologies under threats of
desired hackers. HSBC bank used this process, by which they require to store and keep proper
recording of specific data and information which are related to customers personal or private
details.
Impact on digital marketing in order to gain customer satisfaction
Digital marketing using certain array to developing and making competitive advantages
in the economic market place. This will allow owners for creating and making business
operations with the help of using digital marketing in better manner.
Automation of business operation - The increment of automation of business process has
gained traction in all over the world. It will help in improving efficiency and increasing
workflow consideration. Digital marketing assist in making and developing automation process
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for businesses. It is not useful in reducing the cost of operation but still they are saving time. The
saving of time can be useful to concentrate on different tasks, this will assist in speeding up with
business procedure in significant manner.
Increasing productivity – With the help of digital marketing, it is useful for increasing
their employees productivity with the usage of technology. The business owners are
implementing business technology for reducing the cost of business functions. The digital
marketing help in enhancing the profitability and productivity level and also growth level of the
firm.
Significance of digital marketing in HSBC Bank
For HSBC Bank, it is necessary for organization is to maintain and manage their business
operations and their customers in better manner. Digital marketing is one of the most important
part for an organization which help them in regulating and operating whole business and
providing high amount of profitability. digital marketing assist in analyzing and exploring the
business concepts that is used in digitization, methods and devices for acquiring advantages in
proper manner. For this, digital marketing need to do appropriate development and modifications
that help in gaining high amount of income. It will assist in improving business operations and
functions and firm are adopting and using this for satisfying their customers needs and demand.
Recommendation
It can be recommended that digital marketing help in attracting large number of
customers towards desired goods and services. This is required for firm is to adopt such method
and technique which can be used for maintaining and managing business operations in proper
manner. It will assist in enhancing company growth and development level so that they can
easily expand their business in another region. An organization can adopt and use such method
that helps in achieving desired targets and goals. In addition to this, it can be helpful in gaining
attention of huge number of customers. They can provide them effective customer satisfaction in
order to offer desired services which are fulfill their requirements. Along with this, digital
marketing can assist in promoting various types of facilities and services of the company among
their customers.
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TASK 4
P6 Effectiveness of research methods applied for meeting objectives
For adopting digital marketing, this will help in increasing company growth and success
level of HSBC Bank and enhancing their goodwill at market place. Therefore, management
required to provide them qualitative and marked products and services in proper manner. It is
useful for increasing high competitive advantage for target whole market area. Apart from this,
businesses required to emphasizing after leading towards advertisement investigation and
examination which the help of this, they can identify requirements and needs that mainly focus
on desired buyers of the company. Along with this, they need to produce customers reliability by
overseeing positive and solid association with them. In the context of HSBC Bank, it is required
for them is to making and developing effective services with the help of digital technologies for
their customers. So they need to conducting training and development programmes for their all
staff members and teach them how to work n advanced technology and methods in easy manner.
Directors require to provide preparation and improvement which assist to their supervisors by
that they can offer best services or facilities to their clients. Generally, HSBC is having large
number of branches in all over the international boundaries by which it is not easy for employees
for providing whole corporation. Thus, company managers of HSBC need to follow certain
specific regulations that are discussed as under:
 Make effective values, norms, policies, strategies for each employees so that they will
easily adopting appropriate digital marketing system.
 Conducting and monitoring programmes for reviewing the digital marketing system so
that workers aware about the latest techniques and try to learn it in minimum time period.
 Using effective and advanced technology which help them in solving major issues in less
time period
 Developing and making effective services with the help of digitalisation method
An enterprise need to provide appropriate training and development programmes in
HSBC bank regarding identify the usage of digital marketing within an organisation and this will
increasing the performance of an employees. After that they require to analyse the impact of
digital marketing on business activities. digital marketing play an essential role within an
organisation which help in managing and maintaining whole business operations in effective
manner. This will assist in providing and giving chance to developing unique products and
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service which attracting large number of customers. The impact of digital marketing are directly
affect on business profitability and productivity in appropriate manner. There are many other
factors that directly or indirectly affect firm development and growth level. The main aim of
digital marketing is to solve difficult issue and complete various work in limited time period.
Impact of digital marketing on customer satisfaction of HSBC Bank which directly reduces the
work load, provide effective working conditions, increasing profitability or productivity level,
etc. such type of impacts are affect on company employees performance and focus towards
digital marketing of particular work. They required to focus on individual satisfaction through
which they can easily reach with desired goals and objectives.
Most of the employees are mainly dissatisfied with their work and it reduces the ability or
capability for doing work in the firm. With the help of digital marketing, it will help in removing
and eliminating all major conflicts or barriers during productivity of particular goods and
services. The lack of curiosity regarding digital marketing among employees are directly affect
on customer satisfaction and growth. It help in measuring common factors that effect on firm
profitability and productivity of workers. The digital marketing help in identify all hidden issues
and problems for bank clients and provide them effective services in better manner. For
managing and maintaining employees performance which help in analysing the external and
internal growth or success level of an organisation. An enterprise require to organise and
conduct different training and development programmes which assist firm in understanding
activities and operations of workers in effective manner. digital marketing has various factors
which directly affect company success and growth and this will increasing performance of
employees in the firm. Therefore, an enterprise need to adopt different techniques and methods
which help in enhancing development and growth level.
P7 Alternative research methodologies
For conducting this research, investigator using questionnaire method. It assist in
collecting and gathering relevant data regarding specific research topic. With the help of using
the questionnaire, investigator can get opinion and thought of various respondents. It is an
alternative method which investigator use instead of questionnaire is Interview. In addition to
this, there are various questions which required to be prepared for different respondents. It takes
time and it is expensive way for collecting data. But this alternative method is useful for
acquiring appropriate outcome or results.
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CONCLUSION
According to the above mentioned report it can be analysed that digital marketing play an
essential role for increasing growth and success level of HSBC Bank. This project is wholly
based on recognising different tools and methods that is used by firm for enhancing entire
workers personality and their effective learning skills so that they are coming ahead to know
about how to deal with risk of business. The research report is fully based on HSBC bank that
has been seen as one of the largest bank in all over the banking sector due to their appropriate
services such as long term or short term loans, instant cash deposited, transfer money in all over
the world, provide home loan, vehicle, education, insurance, etc. the company manager of HSBC
bank trying to pay attention on their employees performance and tell them the usage of digital
marketing for achieving desired goals and objectives. This will also assist in increasing their
goodwill or reputation at large market place. Along with this, they are adopting different modes
of increment where training is one of the most essential method which help in increasing
motivation level of employees. Apart from this, if corporation need to enhancing their future
efficiency then they require to concentrate on latest strategies for motivating their other staff
members towards sustainable development or improvement. Thus, it can be identify that if
employees are using digital marketing system so they will treat their customers in better manner
and also know their issues for solving it in minimum time period. Thus, it is indispensable
section of each organisation either it is small or large. Apart from this, this project throw light on
digital marketing impact on different business activities.
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