Impact of Employee Performance on Customer Satisfaction: A Case Study on ASDA

Research title : “To understand the impact
of employee performance on raising
customer satisfaction : A case study on
ASDA”.

Overview of Research
The current research emphasises upon the importance of employee performance in
enhancement of the custom er satisfaction levels. Also the chosen organization is
ASDA to cover the aspects of research. To gather information respondents have
been selected from ASDA which will assist in analysing the role of employee
performances. Various approaches & methodologies have also been used to carry
forward the research. Furthermore, analysation of the obtained outcomes will be
done accordingly to meet the formulated aim & objectives of the research.

Aim & Objectives
Aim :-
To understand the impact of employee performance on raising customer satisfaction : A case
study on ASDA. The present research has been carried out on ASDA since it has been facing
consistent issues regarding employee performances because of which their customer
satisfaction level has decreased a bit.
Objectives:-
• To analyse the impact of employee performance in enhancing the organizational-performance.
• To determine the importance of customer satisfaction for ASDA.
• To analyse the impact of employee performance in enhancing customer satisfaction levels for
organizations.
• To recommend ways in which employee performance at ASDA could be enhanced.

Research-Questions
• What is the impact of employee performance in enhancing the
organizational-performance?
• What is the importance of customer satisfaction for ASDA?
• What is the impact of employee performance in enhancing customer
satisfaction levels for organizations?
• What are the possible ways in which employee performance at
ASDA could be enhanced?