The Concept of Globalisation Doc
Assignment brief for a research project in the field of business, requiring the submission of a report by a specified due date.
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Added on 2021-01-01
The Concept of Globalisation Doc
Assignment brief for a research project in the field of business, requiring the submission of a report by a specified due date.
Added on 2021-01-01
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RESEARCH ETHICS
TABLE OF CONTENTSTOPIC:.............................................................................................................................................3a.) INTRODUCTION......................................................................................................................3Background.............................................................................................................................3Aim and Objectives................................................................................................................3Rationale.................................................................................................................................4b.) LITERATURE REVIEW...........................................................................................................4c) RESEARCH METHODOLOGY................................................................................................7d.) DATA ANALYSIS AND INTERPRETATION........................................................................8e.) RESEARCH OUTCOMES ......................................................................................................22f.) REFLECTION & RECOMMENDATION FOR ALTERNATIVE RESEARCHMETHODOLOGY........................................................................................................................22g.) CONCLUSION........................................................................................................................25REFERENCES..............................................................................................................................27APPENDIX....................................................................................................................................29
TOPIC:“How globalization can drive business success: A case study on Cadbury”.a.) INTRODUCTIONBackgroundCadbury is one the world's leading British confectionery company, which was founded inthe year 1824 by John Cadbury. It is headquartered in Uxbridge, London, England. Cadburyoperates its business in around 50 countries at a global level. It mainly deals in chocolate bars,candy, biscuits, milk additives, drinks, etc. The main markets in which Cadbury operates areUnited Kingdom, Ireland, United States, Australia, New Zealand, Canada, India and Malta.Cadbury promotes its business by adapting to various marketing strategies and advertisement toapproach large number of customers and it also helps in selling products at international levelwhich leads to higher organisational success and also helps in achieving long term sustainablegrowth and development of the business.Globalisation is an effective framework which helps company in expanding its businessat international boundaries which leads top higher sustainable growth and development of thecompany. Globalisation is a wide concept and it support companies to operate at a large scaleeffectively and efficiently which leads to higher sustainable growth and development ofCadbury. Globalization is an effective framework which focus on implementing effectivetechnology which leads to higher sustainable growth, productivity and development of thebusiness. Aim and ObjectivesAim:“To identify the importance of globalising a business and ways through which it helps acompany to achieve higher success at marketplace”. A case study on Cadbury.Objectives: To explore about the concept of globalisation.To identify three strategies that help Cadbury in achieving business success at globallevels.
To determine the four important ways in which globalisation help Cadbury in drivingsuccess.To recommend ways through which Cadbury achieve success at global level.Reserch questions:Explain about several strategies that can be adopted by Cadbury to achieve success atglobal level?What are the three strategies that help Cadbury in achieving business success at globallevel?What are the four important ways in which globalisation help Cadbury in drivingsuccess?What recommendation would you suggest which helpsCadbury in achieving success atthe global level?RationaleThe main aim to conduct this research study is to effectively identify the importance ofglobalisation on business and ways through which it helps a company to achieve higher successand productivity at marketplace. Globalization help in innovating products which leads to higheroperational efficiency and also leads to higher growth nad sucess for Cadbury. It opens widerange of opportunities for the buisness by entering into various emerging markets with improvedproduct range, innovation and technology across international borders. From the personal pointof view on which this research will be helpful to the researcher in terms of having properknowledge and information regarding the techniques used under methodology as well asgathering data through relevant sources. Along with this, as per professional’s point of view itcan be said that, this research will bring adequate ascertainment over the outcomes regrading theresearch issues. Industry and professionals which are associated with this research project willhave proper information regarding the facts.b.) LITERATURE REVIEWThe concept of globalizationAccording to the Hitchcock, and Nuryanti (2016), Globalization is a historical processwhich comprises of innovation among humans and progress of technology. This concept of
globalization is getting popular because of increase in economics integration all over the world.Globalization also includes movement of technology, people across borders and knowledge. As per the view point of Smolentseva (2015) , Globalization is an integration of market inglobal context economy which is leading to increase inter-connections of economies of nations.The globalization in markets includes financial market like insurance markets, credit markets,capital markets and money markets and commodity market such as markets for coffee, oil, tin,product markets, and gold. Also, product markets like market for consumer electronics andmotor vehicles are included in globalization. In accordance with the author Hotez, and Peiperl (2015) , The globalization reflects theexplosion of FDI (Foreign Direct Investment) by which their investors expand capital throughwhich business entity earn support and profit for further expansion. Also, this integration ofcapital market in accordance with increase in their business expansion. Apart from this author Manyika, and et.al. (2016) ,said that different companies are freeto move goods, services and people all over the world in a seamless as well as integrated manner.Further which companies support in their expansion of operations of business and also aid themto mark global presence in order to achieve competitive advantage. According to the Forbes (2018) , It is a process which serves goods, services and ideasand people within different countries across national boundaries. This is also a form ofgovernment policy where free flow of goods and capital, elimination of control in price andtariffs, open borders, free trade, privatization etc. are supported by government of differentcountries where the global companies trade. Strategies which help Cadbury in achieving success of business at global levelAs per the view point of Burgmann (2016) , the company Cadbury is more focuses onadopting different marketing strategies in order to attain success in their business. For this thecompany increase their activities of promotions specially during occasions like Christmas,Friendship day, Easter, Valentine's day and Christmas. By this company is gaining support andattentions of their customers towards products of Cadbury. According to Petrunin, (2016) , Cadbury adopt strategy of STP in order to attain successin global context. Cadbury prefers to choose customers of different income class of people andalso all age group peoples are segmented for products of Cadbury. The company target audience
to whom can't resist for chocolates. Also, they position themselves at high attraction of peoplesfor chocolates and increase in sales. In the view of Radhakrishnan, (2015) , The company Cadbury designs smartly theircommunication and promotion in order to handle controversies and education consumers moreabout confectionery which help the company by spreading positive word of mouth.On the other hand Wu, et.al. (2017) , says that for building a strong and consistent workculture to familiarize customers. The company also follows digital channel for promoting theirproducts and services. Cadbury emphasis on brand rather than structure this reflects company inachieving success at global level. Although this is a confectionery company who operates theirbusiness in many countries and on many places they reflect belongingness culture for connectingchocolates with emotions and in order to create happy time for people. Therefore, the companyachieve success at global level. According to the view point of Amron and Usman (2016) , The main reason for growthof business on international basis is for maintaining and creating a brand image which seemsfamiliarize to customers. This provide aid to Cadbury to enter in new market when brand andproduct name to customers. Cadbury by their well known brand lay emphasis on creating strongbrand image by executing promotional activities. A major tool of digital marketing is also use bythe company to create awareness for the brand and connect customers through advertisement. Whereas in the opinion of Jochen (2016) , Cadbury uses innovation strategies whichkeeps on innovating through new flavours in their chocolates for keep engaging customers withCadbory company. Important ways in which globalization can help Cadbury in driving success In accordance with Parsons, Maclaran, and Chatzidakis (2017) , An essential roleglobalization plays in Cadbury which enhances their success and growth by marking theirpresence in international market. Initially Cadbury begins with business of serving coffee and teato their customers. After that they initiate their business by launching chocolates in othercountries to gain support of other nations and to attain popularity. In the views of Surugiu and Surugiu (2015) , suggests ways for attaining success inglobalization for the company Cadbury is to provide access in large market in which Cadburygains experience regarding their products in context of rise in demand and company attains
maximum profit. Further Cadbury helps in achieving economies of scale which enables Cadburyin attaining minimization of average production cost. According to the Zikmund and et.al. (2017) , The step of internationalisation adopted byCadbury helps the company in reducing their time in development of product. The companyexecute this process of internationalisation by supporting and engage different teams that canwork with maximum capacity. The support gains by Cadbury helps them in increasing theirproductivity which further contributes in attaining success among market. Recommend ways through which Cadbury can attain success at global levelAccording to the Amron and Usman (2016) , It is recommended that Cadbury must try tomaintain good and strong relationship with local trader so that they can enter in market and alsoattain sustainability. Also, the company should focus towards formulating strategies ofcompetitiveness in order to deal with competitors and position themselves to serve the best toconsumers in differentiating their products. Also, it has been recommended by Hitchcock, and Nuryanti (2016) , that Cadbury shouldstay focus on setting price of products after proper analysing of cost which retailers do offer.This supports customers of Cadbury to attract towards the their products. c) RESEARCH METHODOLOGYA research methodology is a systematic and theoretical analysis which uses method ofinvestigation in a particular study. It includes theoretical analysis of principle associates with ahuge branch of knowledge. Research approach – A research approach is a plan which constitutes various steps by assumingdetailed methods of data collection, analysis, interpretation, etc. There are mainly three methodsin which research approach is divided into Inductive, Abductive and Deductive (Hernández-Hernández, and Sancho-Gil, 2015). This research report in order to attain success inglobalization of the company Cadbury Inductive approach is chosen. Inductive research is beginswith questions of research along with aims and objectives which need to be achieved during theprocess of research. Research philosophy – A research philosophy is a technique which is used generally forcollecting information so that this can be recorded in right manner and can be used duringdrawing conclusion from investigation (McNabb, 2015). In order to attain global success in
Carbury, pragmatist research philosophy is chosen. Pragmatism is a method of researchphilosophy where both qualitative and quantitative data is collected.Research design – A research design is a set of procedures and methods which is used inanalysing and collecting measures of variables which is specified in research problem. Researchdesign is divided into two groups, one is exploratory and other is conclusive. An exploratoryresearch design generate for the purpose to gain insights about a particular situation whereasconclusive research verify the insights and help in selecting action. Here in this research reportexploratory research design is chosen for globalization and attaining success in Cadbury. Data collection – Data collection refers to collecting information from relevant source in order togenerate outcomes of a problem of research. Data can be collected in two ways one is primaryand other is secondary. Primary data is originally collected through investigator while secondarydata is collected from already existing data which was generated for some other purpose(Klenke, 2016). Under this research both secondary as well as primary data is collected byquestionnaire through survey method in order to achieve path for success of global business ofCadbury. These method are chosen for excellent interaction with audience and to deal better inglobal environment. Sampling – A sampling is method to select group of respondents from the whole population tocollect information. The sampling are of two types one is probability and other in non probabilitysampling. Probability sample are those which are chosen from a large set of sample. Here theindividual is chosen entirely by chance and probability for getting selected is equal with allindividuals. While Non Probability sample does not offer equal probability of selecting samples.In this topic of research probability sampling is using by researchers so that they can generateequal selection from population and can globalise successfully the company Cadbury. Research type – A research type are of two categories qualitative and quantitative (Chapman,Hadfield, and Chapman, 2015). In this research report researchers uses qualitative research typefor establishing success for Cadbury in globalization. Ethical consideration – This research will execute in ethical manner and includes number oftechniques to implement the research which support in conducting interpretation by providingrelevant recommendation (Merriam and Tisdell, 2015). Also, the dignity, rights and welfare ofparticipants of research are taken great care.
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