Resort Management | Alfa Travel Ltd Assignment
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Added on 2020-02-05
Resort Management | Alfa Travel Ltd Assignment
Added on 2020-02-05
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Resort Management1
TABLE OF CONTENTSINTRODUCTION................................................................................................................................3TASK 1.................................................................................................................................................3A.) Evaluation of Alfa Travel Ltd. resort operations.......................................................................3B) Examine the management structure and the additional activities which are provided by the Alfa Travel Ltd.........................................................................................................................................4TASK 2.................................................................................................................................................6A.) Quality operations in Alfa Travel Ltd and the application of the quality procedures and how it is successful managing the conflicts and the legal issues....................................................................6B.) Analysing how effective quality system impact in the performance and the operations of the AlfaTravel Ltd ........................................................................................................................................7Task 3....................................................................................................................................................83.1 Analysis of incidents that could affect the operations of resort.................................................83.2 Evaluation of procedure to be implemented by a tour operator in order to deal with such incidents...........................................................................................................................................93.3 Discussion of procedure to be implemented by a tour operator link with guidelines of trade associations and governmentbodies............................................................................................................................................10Conclusion..........................................................................................................................................102
INTRODUCTIONResort management is considered as one of critical operational activities within hospitality andlodging sector. It plays a key role in diverse activities which impact the success ratio of businessorganisation. There are number of managers within resort for the effective management of hospitalityactivities (Neck and Manz, 2010). In this, managers ensure about diverse factors that can be classifiedas food and beverages, accommodation, maintenance and other supportive activities. In order to have better understanding, learning will focus on work culture of Alfa Travel Ltd. Itis a UK based tour operation firm which basically provides number of hospitality services in UK andEurope. Company is well known for its premium accommodation services and existing tour packages.Tour Operation Company is having strategic alliances with diverse resorts in UK and Europe in orderto provide effective services to customers. Company also provides a great level of assistance in varioushospitality services such as transportation, accommodation, etc.. It also provides various benefits andits tie up resorts are considered as one of the best hospitality firms in the country. In Costa del Sol areaof Spain, organisation is looking for business expansion and has strategic alliances with resorts ofMarbella, Fuengirola and Torremolinos. This firm is also looking for the acquisition of resorts in samedestinations to have better success. Learning will focus on key functions of resort operations of Alfa Travel Ltd. It will also provideinformation about the factors which can influence the legal and conflict situations within resortoperations. Furthermore, it will also have spot light on procedures and guidelines that are essentiallyneeded to be followed by Alfa Travel Ltd. in order to meet customer satisfaction level. TASK 1A.) Evaluation of Alfa Travel Ltd. resort operationsAs per the structured study of resort management, it can be said that resort is a destinationwhere people or guest can have relaxation and recreation of various aspects that enhance self-motivation and self-morale. It has been spotted that key purpose of resorts is to meet the needs andexpectations of customers by providing them various hospitality services (Murphy, 2009). In thisrespect, management of Alfa Travel Ltd. is offering various hospitality and accommodation servicesthat can enhance customer satisfaction level and through these, they can enjoy their holidays in anawful manner. In support of Alfa’s Operations, it can be stated that it is considered as one of best touroperators in UK and it is continuously looking forward to expanding business in European nations.Company is expanding its business in Costa del Sol area of Spain so management is having strategicalliances with resorts of Marbella, Fuengirola and Torremolinos. It will provide a great level ofassistance to business firm in meeting the needs of customers and offer them enhanced level ofaccommodation services. 3
In respect to resorts of Marbella, Fuengirola and Torremolinos, it can be said that resorts areconsisted of diverse hospitality activities in order to meet the expectations of children, family, etc. Touroperator firm and its strategic partners also have enhanced the level of coordination with varioussuppliers which increases the operational productivity and leads business to impressive success (Limand McAleer, 2005). There are several facilities which are given by the management of resorts startingfrom the accommodation to everything. Moreover, Alfa Travel Ltd. is also looking for hiring humanresources at acquired resorts in order to accomplish different activities as there are number ofdepartments that are efficiently needed to be managed to offer better services. In support of above statement, it can be said that other supportive activities are also wellmanaged within tour operator firm and strategic partners. Company key preference is to providehospitality services in an effective manner (Ali, Hussain and Ragavan, 2014). Alfa Travel Ltd. isensuring that resort manager and other employees are well skilled in order to boost operations. Forexample, if resort manager is not having good communication skills then it may createmiscommunication among members and customers. So it is essential for management of Alfa TravelLtd. to ensure that employees are well known of operational activities. Proper coordination is also oneof key factors of success in case of every resort so management of Alfa Travel Ltd. also makes surethat it’s newly hired staff must be well skilled and must have coordination and communication skills.Resorts of Alfa Travel Ltd. consist of diverse activities such as sports, gym, recreational activities tomeet the satisfaction level of customers. One of most key operations in resort is accommodation somanagement is focusing on the advancement of room services and other supportive services (Meng,Tepanon and Uysal, 2008). Tour operator firm is building effective relationship with its suppliers inorder to improve the level of supply chain and provide better assistance to diverse operational activitieswithin resort. Company ensures that suppliers are providing high quality of bed sheets, towel, etc sothat effectiveness of services can be boosted. In order to have better management of operational activities, Alfa Travel Ltd providessuggestion and complain box within resort premises. It allows customers to share their views withmanagement that will be beneficial for designing of better strategies and overcoming issues.Accommodation and other policies are also well designed and it provides better assistance tooperational activities (González, Comesaña and Brea, 2007). Legal aspects are also considered in aneffective manner to ensure that all operational licenses are taken into account for the availability ofbetter services. B) Examine the management structure and the additional activities which are provided by the Alfa Travel LtdIn support of management structure of Alfa Travel Ltd, it can be said that there are number of4
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