Revitalizing High-Street Malls: A Retailer's Perspective

The assignment provides a comprehensive analysis of the revitalization efforts of high-street malls from the perspective of five retail interviewees. It discusses the challenges faced by high-street malls in remaining competitive, the implementation of new plans to improve their image, and the retailers' expectations for these changes. The study highlights the importance of adapting to modern consumer trends and the potential benefits of successful revitalization efforts.