Revelator Coffee.

Revelator Coffee

PESTLE Analysis
Political
Trade Relationship
Economical
Strong GDP
High purchasing power
Social
Different taste and
demand
western culture
Technological
Adopting advance
technology
Legal
Government license
Health and safety laws,
Consumer protection.
Environmental
Environmental Policies
Changing weather

Macro environment analysis
Porter’s Five Forces Framework
Threat of new
entrants-
Moderate
degree
Bargaining power
of suppliers-
Low degree
Bargaining
power of
consumers-
High degree
The threat of
substitute –
High degree
The threat of competitors - High
degree
Customer Analysis
Young age, families, and tourist
Satisfied consumer demand by providing quality
of taste
Competitor Analysis
Costa Coffee, McDonald,
Starbucks are the main
competitors of the
company.