Review of Web Analytics Assignment 2022

Running head: REVIEW OF WEB ANALYTICS
Review of Web Analytics
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Name of the University
Author Note

REVIEW OF WEB ANALYTICS1
The use of web analytics has become very common for monitoring the progress of a
business today (Belair-Gagnon: 492). This assignment reviews three important web analytic
tools, namely, Google Analytics, AW Stats and Clicky to determine their pros and cons, and also
to determine how useful these analytical tools can be for evaluating the growth, and development
and success of a barber’s business.
Google Analytics is one of the most used of web analytical platforms and it informs a
business how often the website of the business has been viewed on a single day via the search
engine Google. This is an analytical tool which provides business owners with an idea of how
many people searched for that business or searched with keywords that are relevant to the
business and its operations, on Google, how many people came across the site on Google and
how many people actually ended up viewing that site (Nattestad and Michael: 3021). Clicky is
yet another remarkable web analytical tool that allows business owners to monitor in real
time, how people online are reacting to the website or blog of business. It helps a business
to monitor and to evaluate the website traffic for a business in real time. AW Stats is an
analytical tool that functions in much the same way that the other two analytical tools are seen to
do, and provides users with detailed reports of website traffic for a particular business website.
AW Stats is quite beneficial in terms of use as it provides users with a detailed analysis of
how the website for their business is being received online, how many people are visiting
the website in a day on an average etc. It is an open source analytical tool and is hugely
preferred for use by enterprises around the world (Saura: 76).
A major con that comes with the use of Google Analytics is that there are issues
pertaining to privacy and there are restrictions on the number of hits a website can have. With
regard to AW Stats, a lot of technical knowledge is needed to interpret and understand the