This research analyzes the rise in online shopping post-COVID, changes in online shopping based on 2019 & 2020 data, and strategies used by organizations to deal with fluctuations. Secondary data from the Office of National Statistics was used to gather information. The data shows a continuous rise in online shopping post-COVID, with a massive increase in online shopping in and after 2019. Traditional retail shopping has suffered considerable losses, and many organizations have digitalized their business operations. The impact of COVID-19 on the rise in online shopping is critical to consider.