RIZ Global: Marketing Mix and SWOT Analysis

Running Head: RIZ GLOBAL 1
RIZ GLOBAL
STUDENT DETAILS

RIZ GLOBAL 2
Table of Contents
Introduction................................................................................................................................3
Target market in the foreign country.........................................................................................3
Marketing mix............................................................................................................................4
Product...................................................................................................................................4
Price........................................................................................................................................4
Promotion...............................................................................................................................5
Place.......................................................................................................................................5
SWOT Analysis.........................................................................................................................5
Strengths.................................................................................................................................5
Weaknesses............................................................................................................................5
Opportunities..........................................................................................................................6
Threats....................................................................................................................................6
Relevant foreign regulations that are applied to the product.....................................................6
References..................................................................................................................................7

RIZ GLOBAL 3
Introduction
RIZ Global is termed as the specialists of Halal Canadian beef and other meat products.
The company formed on February 28, 2017.Syed Ali is the company’s founder, RIZ Global
is an integrated company for supplying the premium proteins internationally. The company
also serves with various prepared food, poultry meat, provides catering services and provides
an offer for the consolidation for the choice of your protein product. The company is largest
exporter of its products to Saudi Arabia and several other Middle East countries
(Eichengreen, 2019). Earlier the company used to sell pulses and other food grains but it did
not turned out to be successful, then the company focused on selling beef and since then it
never looked back and now is very successful in the market (Liargovas & Skandalis, 2012).
The Middle-East countries are the current largest destination of the export products of the
RIZ Global.
Target market in the foreign country
The main target market of Saudi Arabia is the largest exporter of the Canadian beef from
the RIZ Global. According to the demographics of the country for the Poultry, farms depict
the positive demand for the products offered by the RIZ Global. The consumption of beef and
meat prevails there on daily basis. The supply of beef exported largely to the Saudi Arabia
and UAE (Johnson, 2012). There is huge demand for the of poultry farm products in the
Arabian countries also the founder of the RIZ Global is from Dubai leading to which the
company has better knowledge about the demographics concerning the demand for the
Canadian beef and other beef products in the Middle-East countries. The increasing demand
of the food and grocery has resulted in the growth of the small and non-organised markets to
the hypermarkets and the malls (Borchert, Gootiiz & Mattoo, 2012). Retailers are now
focusing more the quality service to retain the client for the long-term duration for the