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Role of Internet Marketing in Business

   

Added on  2020-06-04

10 Pages2825 Words88 Views
Internet marketing1
Role of Internet Marketing in Business_1
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1) Describe the role internet marketing has within a modern marketing context......................3P2) Describe how organizations use internet marketing..............................................................4TASK 2............................................................................................................................................5P3) Explain the benefits to customers of a business using internet marketing............................5Convenience.................................................................................................................................5Cost..............................................................................................................................................5TASK 3............................................................................................................................................5P4) Describe the benefits and opportunities to the business of using internet marketing withinthe marketing mix of a selected business.....................................................................................5P5) Explain how internet marketing has made a selected business more efficient, effective andsuccessful.....................................................................................................................................6TASK 4............................................................................................................................................7P6) Explain the challenges of globalization facing a selected business when using the internetas a marketing tool.......................................................................................................................7CONCLUSION................................................................................................................................8REFERENCE...................................................................................................................................92
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INTRODUCTIONInternet marketing, or online marketing, refers to advertising and marketing efforts thatuse the Weband emailto drive direct sales via electronic commerce, in addition to sales leadsfrom Web sitesor emails. Internet marketing and online advertising efforts are typically used inconjunction with traditional types of advertising such as radio, television, newspapers andmagazines.Web marketing includes e-commerceWeb sites, affiliate marketingWeb sites,promotional or informative Web sites, online advertising on search engines, and organicsearchengine results via search engine optimization (SEO).Email marketing involves both advertisingand promotional marketing efforts via e-mail messages to current and prospective customers.Social media marketing involves both advertising and marketing (including viral marketing)efforts via social networking sites like Facebook, Twitter, YouTube and Digg.TASK 1P1) Describe the role internet marketing has within a modern marketing contextMany things nowadays are used to be done in the physical world are now done onlinenowadays. For example, taking a loan from bank, searching property, shopping online, and evennowadays people are finding their life partner online via dating app or website. Which allowspeople to work at their own home and they don’t need to go out, which gives more facilities tocustomers, Marketing is widely McClure and Sargent, 2016produced and developed online verymuch nowadays (McClure and Sargent, 2016). The reason of this is because so many people areusing internet now that it would be a hugely missed opportunities if people didn’t uses theinternet or marketing. Internet is the fastest growing communications method and it’s currentlyavailable to over a million upon millions of people around the worldwide. The internet is usedwith many ways example, advertising banners, videos advertising, and even the pop ups are thecommon advertising methods is being done through internet marketing. And the companies areusing better ways to advertise e.g. using most popular websites to advertise their service orproduct. the Role of Internet Marketing The internet marketing introduces the products andservices online. Businesses that aim for profit intend to market their products through the internetbecause it’s a helpful way of increasing the business’s profit. sells and also increases the numberof their customers. Marketing in the business world is about finding out what customers want3
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