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Report on Internet Marketing in Business

   

Added on  2020-06-06

10 Pages2855 Words22 Views
Internet Marketing inBusiness
Report on Internet Marketing in Business_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1) The role internet marketing has within a modern marketing context...................................1P2) Describe how organizations use internet marketing.............................................................2TASK 2............................................................................................................................................3P3) The benefits to customers of a business using internet marketing.......................................3Convenience................................................................................................................................3Cost.............................................................................................................................................3TASK 3............................................................................................................................................3P4) The benefits and opportunities to the business of using internet marketing within themarketing mix of a selected business..........................................................................................3P5) Ways through which internet marketing has made a selected business more efficient,effective and successful...............................................................................................................4TASK 4............................................................................................................................................5P6) Challenges of globalization facing a selected business when using the internet as amarketing tool.............................................................................................................................5CONCLUSION................................................................................................................................6REFERENCE...................................................................................................................................7
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INTRODUCTIONInternet marketing, or online marketing, refers to advertising and marketing efforts thatuse the Weband emailto drive direct sales via electronic commerce, in addition to sales leadsfrom Web sitesor emails. Internet marketing and online advertising efforts are typically used inconjunction with traditional types of advertising such as radio, television, newspapers andmagazines.Web marketing includes e-commerceWeb sites, affiliate marketingWeb sites,promotional or informative Web sites, online advertising on search engines, and organicsearchengine results via search engine optimization (SEO).Email marketing involves both advertisingand promotional marketing efforts via e-mail messages to current and prospective customers.Social media marketing involves both advertising and marketing (including viral marketing)efforts via social networking sites like Facebook, Twitter, YouTube and Digg.TASK 1P1) The role internet marketing has within a modern marketing contextMany things nowadays are used to be done in the physical world are now done onlinenowadays. For example, taking a loan from bank, searching property, shopping online, and evennowadays people are finding their life partner online via dating app or website. Which allowspeople to work at their own home and they don’t need to go out, which gives more facilities tocustomers, Marketing is widely produced and developed online very much nowadays (Mooneyand Slobodian, 2016). The reason of this is because so many people are using internet now that itwould be a hugely missed opportunities if people didn’t uses the internet or marketing. Internet isthe fastest growing communications method and it’s currently available to over a million uponmillions of people around the worldwide. The internet is used with many ways example,advertising banners, videos advertising, and even the pop ups are the common advertisingmethods is being done through internet marketing. And the companies are using better ways toadvertise e.g. using most popular websites to advertise their service or product. the Role ofInternet Marketing The internet marketing introduces the products and services online.Businesses that aim for profit intend to market their products through the internet because it’s ahelpful way of increasing the business’s profit. sells and also increases the number of theircustomers. Marketing in the business world is about finding out what customers want and expectfrom the business, therefore it is important to provide the best and easiest way to operate thebusiness. Internet is a quick way for the business to connect with its customers. Businesses tend1
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