Internet Marketing for Advertising Agencies
Added on 2020-06-04
11 Pages2568 Words165 Views
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InternetMarketing
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Role of internet marketing within modern marketing context...............................................1P2 How mediareach use internet marketing................................................................................2TASK 2............................................................................................................................................2P3 Benefits to customers of mediareach using internet marketing.............................................2TASK 3............................................................................................................................................4P4 Benefits and opportunities to business of using internet marketing......................................4P5 How internet marketing has made business efficient and successful....................................5TASK 4............................................................................................................................................5P6 Challenges of globalisation facing business as marketing tool.............................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................8.........................................................................................................................................................9
INTRODUCTIONInternet marketing, or online marketing, refers to advertising and marketingefforts thatuse the Web and email to drive direct sales via electronic commerce, in addition to sales leadsfrom Web sites or emails (Bailey, 2011). Present report contain the all relevant information ofmediareach agency. This report contain relevant information of internet marketing like, role ofinternet marketing and how the organisation use internet marketing, benefits to businesscustomer of internet marketing and how the benefits and opportunities to business of usinginternet marketing. This report also contain information like how internet marketing has madebusiness efficient, successful and different challenges of globalisation facing business. TASK 1P1 Role of internet marketing within modern marketing contextThe role of internet marketing is to make profit for the business and to increase themarket coverage. By using the internet it introduces and aids the products and services to theinternet. It also helps in marketing a product and helps to reshape or alter what businesses cando. Mediareach as its a very successful and effective way of increasing a businesses income,awareness and the number of customers they receive. When using internet marketing it isimportant to consider the marketing mix as this will really help to make the marketing strategieseffective. The marketing mix is made out of 4 P's: Product, Price, Promotion and Place and ithelps to achieve the businesses marketing objectives and aims.The first P in the marketing mix is product which takes into consideration what theproduct/service is, who its aimed at, what does the product/service do and what should itdo (Bianchi and Mathews, 2016).The next P is price which looks at what price customers will pay for a specificproduct/service, what price will attract specific customers, what price will create the bestimage for the product/service and what will attract the change in price. The third P is place which focuses on the location to buy the product or service. Itincludes looking at distribution and merchandising as this is important when locating aproduct or service.1
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