Internet Marketing for Advertising Agencies

This assignment analyzes the impact of internet marketing on media reach advertising agencies. It delves into the various benefits, challenges, and opportunities presented by online marketing in today's business landscape. The document emphasizes the importance of internet marketing for agencies seeking to thrive in the modern market.

Internet
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Role of internet marketing within modern marketing context...............................................1
P2 How mediareach use internet marketing................................................................................2
TASK 2............................................................................................................................................2
P3 Benefits to customers of mediareach using internet marketing.............................................2
TASK 3............................................................................................................................................4
P4 Benefits and opportunities to business of using internet marketing......................................4
P5 How internet marketing has made business efficient and successful....................................5
TASK 4............................................................................................................................................5
P6 Challenges of globalisation facing business as marketing tool.............................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8
.........................................................................................................................................................9

INTRODUCTION
Internet marketing, or online marketing, refers to advertising and marketing efforts that
use the Web and email to drive direct sales via electronic commerce, in addition to sales leads
from Web sites or emails (Bailey, 2011). Present report contain the all relevant information of
mediareach agency. This report contain relevant information of internet marketing like, role of
internet marketing and how the organisation use internet marketing, benefits to business
customer of internet marketing and how the benefits and opportunities to business of using
internet marketing. This report also contain information like how internet marketing has made
business efficient, successful and different challenges of globalisation facing business.
TASK 1
P1 Role of internet marketing within modern marketing context
The role of internet marketing is to make profit for the business and to increase the
market coverage. By using the internet it introduces and aids the products and services to the
internet. It also helps in marketing a product and helps to reshape or alter what businesses can
do. Mediareach as its a very successful and effective way of increasing a businesses income,
awareness and the number of customers they receive. When using internet marketing it is
important to consider the marketing mix as this will really help to make the marketing strategies
effective. The marketing mix is made out of 4 P's: Product, Price, Promotion and Place and it
helps to achieve the businesses marketing objectives and aims.
 The first P in the marketing mix is product which takes into consideration what the
product/service is, who its aimed at, what does the product/service do and what should it
do (Bianchi and Mathews, 2016).
 The next P is price which looks at what price customers will pay for a specific
product/service, what price will attract specific customers, what price will create the best
image for the product/service and what will attract the change in price.
 The third P is place which focuses on the location to buy the product or service. It
includes looking at distribution and merchandising as this is important when locating a
product or service.
1

 Lastly, the final P is promotion which is where businesses try to bring products or
services to the attention of the customers by doing promotional things such as offers,
deals etc.
In the modern marketing world and the modern economy, they sell more services.
Therefore, the extended marketing mix was introduced which includes 3 more P's: People,
Processes and Physical evidence (Chen, 2011).
P2 How mediareach use internet marketing
There are three area in which company will use internet marketing in the company. They
are as follows:
 Advertise, promotion create a grater awareness of mediareach and information sharing of
their products to increase sales now with help of Instagram, Facebook and twitter.
 Carry out cost effective research from feedback and relationship building opportunities
that it offers businesses that how they need to expand its range of goods and services.
 Mass customisation and personalisation of key products in their range e.g. mediareach.
There are different points in which company is considering for internet marketing. The
points are as follows:
 Advertise their last minute promotion, prices and deals.
 Identify new markets and reach wider distant markets.
 Create opportunities to customise their internet products to their new audience.
 Extend their online product range.
 Increase their marketing attention (Chen, 2011).
 Develop the mix of online and offline activities forcing shop users to go online to claim
deals and online customers to visit the shop to collect products.
 Develop cost effective information gathering methods so they can understand their
customers better and target them more effectively.
TASK 2
P3 Benefits to customers of mediareach using internet marketing
Because of the quickness of Internet marketing, customers can get their product or
service in a shorter time period than before there was internet without going out of their houses.
Also when there are problems with the product or service the problems can be solved faster then
2

earlier and people do not have to go the store but they can send them back to the store
(Christiansen, 2011).
Another benefit is that customers don’t have to go to stores to find out what the prices
are for specific products and services but they can find out by going to their websites.
Some specific details of what specific benefits people and customers attract due to
Internet marketing are: Price, Descriptions of features and specifications, Colour swatches,
Images, Drawings, Promotional deals.
Down here are some more benefits defined with a small description.
Benefits Description
Awareness of products and services People who are on the internet get aware of
certain products and services when businesses
use Internet marketing.
No store visiting People do not have to go out of their houses to
buy certain products and services because they
can buy them online because of the awareness
through advertisements.
Awareness of prices of competing businesses People can compare prices through internet of
different businesses who offer the same
products and services.
Comprehensive and up-to-date information Customers find it interesting and good that
they can see the newest progress and
information of products on the internet.
Responsive transactions The immediate knowledge of knowing that
people have made a transaction with a business
and the gotten satisfaction of it, without going
to a store.
Online complaints People find it handy and helpful that they can
complaint trough the internet.
3

TASK 3
P4 Benefits and opportunities to business of using internet marketing
The most important benefits of internet marketing for a business are access, availability
and business efficiency (Jobber and Ellis-Chadwick, 2012).
 Access: Cover more frequent individualised communications to build relationships; use
of communications to promote special offers, product launches; new services; quicker
response times to changing market needs, better information to guide stock holding
 Availability: Increased range of customised buyer resulting in more accurate responses to
customer needs and wants.
 Business efficiency: Use of internet to manage supply chain use of electronic
communications to reduce staff costs; opportunities for increased sales from existing
customers; internet business opportunities e.g. use of paid-for promotion on websites,
through search engines
Opportunities Benefits
Globalisation: The business can expand on
larger territories and gives opportunities in
increasing profits, improve efficiencies and
reduce costs.
Benefits of globalisation are opportunity costs,
comparative advantages, changes in
consumption and production, and how much
cheaper it is to purchase than to produce.
Disintermediation: Instead of going through
traditional distribution channels, which had
some type of intermediate. Mediareach is
dealing with every customer directly, for
example via the Internet.
Benefits of disintermediation are that the
company is saving money by cutting the
middle man.
Mass Customisation: can customize products
quickly for individual mass customizers can
Build-to-Order both customized products and
standard products without forecasts, inventory,
or purchasing delays.
Mass customisation allows the ordinary man or
women in the street to acquire a product that
has been produced to meet their own particular
needs yet at a competitive price.
Competitor Analysis: The internet allows the The benefit is it tat the company can react
4

business to analyse their competitor’s online
strategy, they can keep an eye on the new
products released, react to price changes.
quickly to a change into their competitors
strategy, and try to provide a service that
allows to match or beat their competitors.
P5 How internet marketing has made business efficient and successful
Opportunities for business efficiency:
The increasing availability of the web gives mediareach all kinds of opportunities to
speed up their interaction with both suppliers and customers. This can lead to a number of
efficiencies and make the business effective (Michaelidou, Siamagka and Christodoulides,
2011).
Supply chain efficiencies:
A business will always be both a buyer and a seller, buying products from other
businesses , buying product from others and selling to others or private consumers. A company
like Mediareach has to buy the materials it used before it can sell finished products. For business
working with supply chain creates smother faster ways of dealing with the firms they regularly
buy from. Many people across this company are engaged in supply-chain activates, this involves
delivering sales or services to consumers, sipping product, negotiating wit suppliers, trade
partners, managing inventory tracking orders and any other tasks.
Opportunities to increase sales from existing customers:
Businesses that adopt internet marketing strategy do so because they can see the
opportunities either to improve sales with in the marketers they already serve or to enter
complete new markets. As internet penetration increases and more business uses online strategy
the web will become the accepted method for marketers (Roberts and Zahay, 2012).
Opportunities to monitor competitor activity:
Mediareach must constantly monitor their competitors so that they can follow the strategy
and objectives that will enable them to stay competitive. In an increasingly global business
competitors come from anywhere.
5

TASK 4
P6 Challenges of globalisation facing business as marketing tool
Wile the internet offers marketing benefits and opportunities it also throws up many
challenges generated by an increasingly global marketplace. The first challenge mediareach is
facing is that they can't communicate with the customer directly. Most of communication will be
done through internet. Payment Security: The internet offers the chance to use direct channel of supply to
clients or customers this process is known as disintermediation in the tendency to cut out
the middle man (Shaw and et. al., 2012). Customers are often concerned about
purchasing products from the internet customers often here stories of hackers scammers
and therefore reluctant to give credit or debit card details online it is a management
policy how payments are taken how to reassure potential customers that it is safe
purchasing products online with that business. Meeting Customer expectation: The internet continues to raise customer expectations
and this is a challenge to all online business. Merchandise is becoming available in mass
customisation as it enables customers to enter personal measurements online before
ordering or to configure their machine such as a computer when their order it. The
challenge for online marketers is to anticipate and understand what customers’
expectation will be whatever the market context.
 Challenge of delivering: The internet continuously increases customer expectations
importantly customers are starting to expect higher levels of reliability responsiveness
convenience speed and speed in terms of both time taken visiting the site and in delivery
times (Tsai and Cheng, 2012).
Problems of channel conflict and disintermediation, low customer confidence in payment
security, challenge of delivering higher reliability and raised expectations, managing overload of
marketing feedback, volume of customer profiles, keeping pace with market and technology
changes, challenge of constantly changing marketing goals in line with customer expectations,
ensuring maximum access via ISPs and search engines, site security, payment method security,
additional legal complexity.
6

CONCLUSION
In this report it has been concluded that the internet marketing is the important marketing
for advertising the company and its products. It has been concluded that how the role of internet
marketing is useful for business and how the company use internet market for the growth of
company. It has been also identified about the different benefits, challenges and opportunities of
internet marketing and how these are useful for the mediareach advertising agency. So,
according to the modern time, internet marketing is the important and popular market for any
kind of agency or company.
7

REFERENCES
Books and journal
Bailey, M., 2011. Internet marketing: an hour a day. John Wiley & Sons.
8