Marketing Essentials - Task 1

Marketing Essentials
Task 1

Table of Contents
 Introduction
 Key roles and responsibility of marketing functions
 Analysis of roles and responsibilities of marketing in context of marketing
environment
 Relation of roles and responsibilities of marketing with other functional areas
 Significance of interrelationship
 Conclusion
 References

Introduction
Marketing is the key business activity which is beneficial for
organizations to meet the business goals such as strengthen
market share. This presentation is based upon Zara which is
the largest clothing brand around the world. The topics which
are discussed in it are key roles and responsibilities of
marketing functions and analysis of them in context of
marketing environment. Apart from this, interrelation of them
with other functional units is also covered in this presentation.

Key roles and responsibility of
marketing functions
Marketing is one of the main element
which is required to be focused by all
the organizations for the purpose of
carrying out operations
systematically. With the help of it
companies can spread awareness
about different products and services
that are sold by them in the market.