Marketing Essentials - Task 1

This presentation discusses the key roles and responsibilities of marketing functions, their analysis in the marketing environment, and their relation with other functional areas. It focuses on Zara, the largest clothing brand worldwide.

Marketing Essentials
Task 1

Table of Contents
 Introduction
 Key roles and responsibility of marketing functions
 Analysis of roles and responsibilities of marketing in context of marketing
environment
 Relation of roles and responsibilities of marketing with other functional areas
 Significance of interrelationship
 Conclusion
 References

Introduction
Marketing is the key business activity which is beneficial for
organizations to meet the business goals such as strengthen
market share. This presentation is based upon Zara which is
the largest clothing brand around the world. The topics which
are discussed in it are key roles and responsibilities of
marketing functions and analysis of them in context of
marketing environment. Apart from this, interrelation of them
with other functional units is also covered in this presentation.

Key roles and responsibility of
marketing functions
Marketing is one of the main element
which is required to be focused by all
the organizations for the purpose of
carrying out operations
systematically. With the help of it
companies can spread awareness
about different products and services
that are sold by them in the market.

Continued...
Zara is also paying attention towards it which is required for it to
attract large number of customers and increase foot fall in its stores.
There are various marketing functions that are having different roles
and responsibility. Description of all of them in context of Zara is as
follows:
Selling
Product awareness
Promotion
Customer support

Analysis of roles and responsibilities of
marketing in context of marketing
environment
Marketing plays vital role in the marketing environment because
with the help of it awareness of all the products that are sold by an
organisation could be enhanced. Main responsibility of it is to
make sure that sales and profits of an enterprise such as Zara are
increased by strengthening the customer base.

Relation of roles and responsibilities of
marketing with other functional areas
Marketing is one of the key functions of an organisation and it is
focused by all the managers for the purpose of attracting large
number of customers. In order to enhance sales and profits it is
very important for all the companies to make sure that it is
managed systematically. In Zara marketing department interacts
with all other functional units so that all the activities could be
managed and performed in systematic manner.

Continued...
Interrelation of all the divisions could be understood with the
help of following discussion:
Marketing and sales department
Marketing and finance department
Marketing and research and development department
Marketing and information technology department
Marketing and human resource department

Significance of interrelationship
It is very important for all the organisations to make sure that
all the departments which are working within for the company
should interact with each other. Interrelation of all of them
will be beneficial for the entities such as Zara to perform all
the operations systematically.

Conclusion
This presentation concludes that marketing is the key activity
which is performed by organisations to position a positive
image in the mind of customers. There are various functions of
it which are selling, promotion, customer support and product
awareness. Marketing departments of all the companies are
interrelated with different functional units. These are
information technology, research and development, finance,
human resource, sales etc.

References
Babin, B. J. and Zikmund, W.G., 2015. Exploring marketing
research. Cengage Learning.
Babiuk, C., Braun, S. L. and Campbell, W., 2015.
Fundamentals of Public Relations and Marketing
Communications in Canada. University of Alberta.

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