Role of Marketing

Role of Marketing
PART 1

Table of content
• Introduction
• Roles and Responsibilities of marketing function
• Roles and Responsibilities of marketing in wider organizational context
• Conclusion
• References

Introduction
Marketing in any company, whether its a small or global organization, has very crucial job
and responsibilities. Marketing can be understood as the activity in business which
promotes the brand as well as help in earning revenues and maximizing the profits. Its a
game played under certain regulations of environment with the kicks of its essentials. The
present report is based upon Aston Martin Lagonda Global Holdings PLC which is a well
renowned brand in the global automobile industry engaged in production of luxury sports
cars.

Roles and Responsibilities of Marketing Function
In the field of marketing within any industry, there are several responsibilities and roles that are linked
to this function. In this regard, the marketing department of Aston Martin widely revolves around the
key concept that entailment of customer satisfaction and provision of best in class services are the
primary organizational goals. For this, the entity introduces products developed with latest trends and
technologies. Thus, the roles and responsibilities of marketing function within the confines of Aston
Martin are given below:-
Managing the brand: Main purpose of a marketing manager is to define the name and brand within
the public. Hereby, the main focus is upon stating the goal the company is striving to achieve along
with the reasons for which the brand stands in market.