This presentation explores the role of marketing in Aston Martin and its significance in the wider organizational context. It discusses market research, strategy formation, product development, promotion and advertising, brand image enhancement, and the interrelationship between marketing and other functional units.

Discover Aston Martin's marketing role, including market research, strategy, product development, promotion, branding, and cross-functional collaboration.

Role of Marketing in Aston Martin

This presentation explores the role of marketing in Aston Martin, a British luxury sports car manufacturer, and its significance in the wider organizational context. It discusses the responsibilities of marketing, such as market research, strategy formation, product development, and promotion. The presentation also highlights the interrelationship between marketing and other functional units within Aston Martin. Overall, marketing plays a crucial role in creating value for customers and achieving the goals of the organization.

PowerPoint Presentation

This presentation discusses the roles and responsibilities of marketing function in Aston Martin Lagonda Global Holdings PLC. It also explores the interrelation of marketing with other departments in the organization. The presentation provides insights into the importance of marketing in achieving organizational success.

Role of Marketing

This presentation provides an overview of marketing essentials, focusing on the key roles and responsibilities of marketing within an organization. It discusses the functions of marketing, including marketing campaigns, brand promotion, and market research. The presentation also explores the interrelationship of marketing with other departments such as HR, R&D, finance, and production.

Marketing Essentials

Heritage And Values

Doña Ana Community College

Finance

Leadership Management

Professional Development

Classroom Development

Leading Innovation and Change Module | Report

The report analyzes the current marketing mix of Aston Martin and provides recommendations to improve it. It explores the impact of environmental factors on the company and suggests ways to improve the branding and reputation of its Vantage sports car. The report also discusses the company's product and competitive environment using PESTLE and Porter's Five Forces Model.

Marketing Plan for Aston Martin: Analysis, Recommendations and Strategies

This presentation discusses the internal and external environment of Aston Martin Business and management through PESTLE analysis, strengths and weaknesses, organizational structure, and current issues. It also highlights the importance of business management in achieving results and resolving problems through proper analysis.

Role of Marketing in Aston Martin

End of preview

Role of Marketing in Aston Martin

Role of Marketing

Marketing Essentials

Leading Innovation and Change Module | Report

Marketing Plan for Aston Martin: Analysis, Recommendations and Strategies

Internal and external environment of Aston Martin Business and management

Role of Marketing in Aston Martin

End of preview

Role of Marketing in Aston Martinlg...

Role of Marketinglg...

Marketing Essentialslg...

Leading Innovation and Change Module | Reportlg...

Marketing Plan for Aston Martin: Analysis, Recommendations and Strategieslg...

Internal and external environment of Aston Martin Business and managementlg...

Role of Marketing in Aston Martin

Role of Marketing

Marketing Essentials

Leading Innovation and Change Module | Report

Marketing Plan for Aston Martin: Analysis, Recommendations and Strategies

Internal and external environment of Aston Martin Business and management