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Marketing Essentials Assignment- Cadbury Co

   

Added on  2020-06-04

17 Pages5180 Words94 Views
MARKETINGESSENTIAL
Marketing Essentials Assignment- Cadbury Co_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing function........................................................1P2 Role and responsibilities of marketing in context with widening an organisation...........3TASK 2............................................................................................................................................6P3 Comparison of two organisation on the basis of marketing mix techniques....................6P4 A marketing plan for Cadbury..........................................................................................9CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
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INTRODUCTIONMarketing is one of the most important part of management in today's competitive world.It refers to activities used for promoting brands of a company at marketplace which enhancessales performance. For creating and satisfying needs of customers, it is used as an essential tool.Marketers takes consumers as target employers and stakeholders as family who support inaccomplishing their objectives. With this assistance, this assignment shows marketing strategiesof one of a reputed company Cadbury (Babiuk, Braun and Campbell, 2015). It is a multinationalconfectionery organisation of UK, which operates the business in more than 50 countriesworldwide. In context with marketing concept, this report has divided in three parts in which-First part relates with roles and responsibilities of marketer. Second one compare ways strategiesof two companies and last part evaluate a marketing plan. The main purpose of this report is toanalyse importance of marketing in an organisation. It identifies what kind of techniques shouldbe used in promoting so that a company can increasing the desired sales. TASK 1P1 Key roles and responsibilities of marketing functionActivities of marketing are mainly used to identify the trends of marketplace anddemands of customers. Therefore, management team of Cadbury always look out how to buildprofitable relations by using consumers driven strategies in order to provide best quality ofproducts among them. Members associated in this department helps in promoting its productwhich increases sales performance as well (Bačík, Štefko and Gburová, 2014). Marketing is acombination of research, customer service, development process of products, advertisement andsales of a company. Functions of marketing: These functions are responsible for growth of company's business through marketresearch, product development, planning, distribution etc. These duties are done by using variousstrategies of management with the help of sales support system, research and development,finance and human resources department. Functions of marketing are divided into five majorconcepts which depict the main role and responsibilities of members at Cadbury. It includes-marketing, societal, selling, production and product concept, which can be described as:-1
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