Room Dev Oper Management Essay of Hilton Hotel
Added on 2020-07-23
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ROOM DEV OPERMANAGEMENT
Table of ContentsINTRODUCTION...........................................................................................................................1Optimizing room sales while maximizing profitability..............................................................1Techniques of sales that can be used by different staff within room divisions...........................3The importance of using occupancy forecast and use of statistical data.....................................5Comparison of actual performance against projected performance............................................9CONCLUSION ...............................................................................................................................9REFERENCES..............................................................................................................................11
INTRODUCTIONThe London Hilton on park lane is a hotel that is located on park lane. Around 250 roomsare there in this hotel and comes in the category of 5 star hotels. At a very high standards allrooms are decorated. In the centre of city the hotel is located. The responsibility of room divisionmanager at this hotel is to monitor food service area, bar area, restaurants and the rooms of thehotel (Hilton hotel london park lane, 2017). They need to check whether all high standards ofhotel maintained in these areas to provide customers with luxurious stay at this hotel.This report will discuss the ways by which the room sales can be optimized whilemaximizing profitability. In this price variations, distribution channels etc will be discussed. Thetechniques of sales that can be used by different types of staff will also be discussed in this reportby giving suitable examples. The customer's loyalty schemes and tariff structure etc will bediscussed. This report will also present the importance of occupancy forecast and use ofstatistical data. Some performance indicators regarding room and guest will be discussed. Thecomparison of actual performance against projected performance will also be done in this report.Optimizing room sales while maximizing profitabilityBeing hired as the room divisions manager of Hilton hotel it is my duty and responsibilityto maximize room sales while maximizing profitability. This will help hotel to earn profit andwill also be good for reputation of hotel. In order to increase the sales of rooms the hotel can dosome variations in their price. For an instance the average rates higher than rivals can bemaintained by hotel in order to generate high revenue per available room. The demands amongcustomers will increase due to lowering of price of rooms. The hotel will perform better whenthe prices are higher than the competition. The quality of service that is offered to customers alsoneed to be higher to increase a sales. Not just charging higher revenue in comparison withcompetition will increase sales. But the manager need to focus on design, service of the roomsthat is given to customers. The high standard services need to be given to customers in hotel. Inorder to support the hotel the right technological tools should be selected. As selection of righttools will help the staff to spent most of their time delighting guest and not facing any issues incomputers or dealing with sheets of paper. The tour operator contract need to be made so thattour operator can suggest hotel to tourists who visits UK. By contacting with tour operator morenumber of people will come to know about this hotel and they will visit this hotel .Due to this thesales and profit will increase (Solnet, Boztug and Dolnicar, 2016.). The promotions can also be1
done of the hotelier social media sites such as Facebook can be used. In the Facebook a webpage of hotel will be made. In that web page all information regrading services and facilities thatis given in the hotel will be presented through imagesetter the image the facilities and servicesthat is given in the room such as free Wi-Fi, freeze, air-conditioner etc will be depicted. Thisweb page will be updated on the regular basis so that people can get the latest updates regardingthis hotel. The local websites ,blogs etc can also be used for promotions. During some festivalsseason the hotel can have some offer such as 20% off on rooms and promote these offers throughFacebook, blogs etc. The customers are attracted towards such offers and this will help the hotelto increase sales. The hotel can have rating system in which customers who have visited hotelcan give their feedback by using these ratings. In rating system on the scale of 1-10 they can rank. If they are happy with the servicesand ambience they can give 10 and 1 is if they are not happy with quality services that is given inhotel. This rating system will help hotel in 2 ways. Firstly, if the ratings are good then morenumber of customers will be there in hotel and secondly they will get to know about areas onwhich they ned to work in order to optimize their room sales. In order to sell out rooms the staffneed to be motivated and encouraged where they will walk behind customers to show themrooms and they will introduce the guests about ambience of the room .The yield managementstrategies can be used (Sharma and Sharma, 2015) .In this the product or service can be sold tocorrect customer at the right time and at right price. This will not only increase the rates of roomand increase rates of occupancy about also maximize the revenue per available room .Theforecast demand, optimize demand, control demand and monitor demands are four segments ofrevenue management that will help hotel to achieve its goals. In order to maximize revenue orprofits the variable pricing strategy can be sued in hotel based on understanding of behaviour ofcustomers. For several major industrial yield management is a large generator of revenue. Thishotel can use this in order to calculate its rate, rooms and restrictions on sales so that maximumreturn can be achieved by hotels (Zheng, 2014). This will also measure the stay length of customers, non-refundable tax etc. Allconstrained and unconstrained demand are measured by this system. The forecast demand willhelp the hotel to predict the demand in future situation. At any time of year forecasting can bedone by large hotels around the globe. The calculations can be used to forecast future bookingsand demand. On a month to moth basis also forecasting can be used .The better understanding2
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