Importance of Front of House Area in Hotel

This presentation discusses the importance of the front of house area in a hotel and its impact on the overall success of the establishment. It highlights the role of the front house area in maintaining ambience, managing guest relations, and providing security services. The presentation also covers key aspects of planning and management of the front of house area, including planning, organizing, coordinating, staffing, controlling, and evaluating. Additionally, it addresses key operational issues that can affect the effective management and business performance of a hotel.

ROOMS DIVISION OPERATIONS
MANAGEMENT
TASK 2

2.1. Importance of the front of house area to effective
• The front house area plays a important role in Clientele
hotel. They provide guest assistance services in addition to food and
beverages and accommodation. They play a key role in maintaining
a success of hotel. They provides there valuable services in relation
to:
• Ambience: The front house area of hotel is the first place at where
customers interacts it is important to maintain and have well
furnished front house area. The clientele hhotel puts a lot of effort in
maintaining their front house area.

Cont..
• Guest relations: This directly linked to guest or visitors who
arrived in hotel. They assist guest with their needs and
demands. As mentioned earlier front house area provides
numerous services to visitors. Thus, they play a major role in
maintaining strong relationship with guest.
• Security services: At front office area, customers are required to
deposit some identity proof. Further, front house desk contains all
the required information of visitors. In case of misshapen within
hotel management can take help of these data records. The various
security systems implemented at front office area in Clientele hotel
assures safety and security of visitors.

2.2.Key aspects of planning and management of the front of
house area.
• This includes various functions which are:
• Planning: The planning function includes various services provided
by front house area. It involves setting up of objectives i.e., how the
services will provided to customers, what resources will be required
to achieve objectives of front house area, etc.
• Organising: This stage mean to organise the employees and staff
members within front house of area of Clientele Hotel. At this step
manager assign roles and responsibility to each staff members.

Cont..
• Coordinating: It involves coordination of different department that
involves in front house area, i.e., Front Officer, Accommodation
staff members, housekeeping team, etc. This requires front house
area to coordinate with all the functional department within
Clientele Hotel.
• Staffing: The selection and training of new employees who are
been recruited to particular job in front house area.

Cont..
• Controlling: It includes determining performance standards,
evaluating key areas and measuring performance of employees.
• Evaluating: This includes different methods used by Clientele hotel
like, Average value per hotel, Rule of thumb Approach, etc.

Cont..
They must conduct training of new employees in relation to
maintaining health and safety at workplace.
•It is duty of manager to have monitoring compliance with
environmental, health and safety Statues and regulations which
governed hotel sector.

2.3. Key operational issues affecting the effective management and
business performance.
• There are certain issues which affects the performance of Clientele
hotel; these are as follows;
• Accounting: This hampers the performance of Clientele hotel. This
major operational issues as employees are not addressing to visitors
properly. It is important to have proper accountability to each
customers/visitors. This will help to reduce complaints within hotel

Cont..
• Financial: The funds are important for successful operation of
hotel. The clientele hotel needs to evaluate various source of
finance effectively. It will help to reduce burden of repayment
and generate more profits to Clientele hotel.
• Sales & Marketing: The marketing plays a key role in
effectively communicating services provided by Clientele
hotel. It is important for hotel to adapt new and innovative
idea to promote their services. It should apply better sales and
marketing techniques.

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