Clientele Hotel Room Division Management

The assignment provides a detailed analysis of the room division management of Clientele hotel. It discusses various strategies such as selling rooms to customers, applying incentives programs to motivate staff, promoting current services, and using statistical information to estimate demand and requirements. The report also evaluates performance indicators like room occupancy percentage, average room rate, and revenue per available room. It concludes by highlighting the importance of providing proper facilities to guests to collect valuable feedback.

Rooms Division Operations
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.2: Accommodation and front office services ..........................................................................1
1.2: Role and responsibilities......................................................................................................1
1.3: Vital legal and statuary needs..............................................................................................2
1.4: Services given by rooms division........................................................................................2
TASK 2............................................................................................................................................3
Covered in PPT...........................................................................................................................3
TASK 3............................................................................................................................................3
3.1: Significance of property interiors and frameworks..............................................................3
3.2: Critical analysis of planning and administration of hotel....................................................3
3.3: problems those are affecting management operation of hotel.............................................4
TASK 4............................................................................................................................................4
4.1: Earning/ yield management activities..................................................................................4
4.2: Sales tools used to promote and increase total earnings......................................................5
4.3: Use of statistical informations..............................................................................................5
4.4: Performance of room division indicators.............................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Nowadays, it is essential to determine every crucial aspects those are associated with
room division. This is composed of departments and operations which is necessary in providing
better services to there guest those are expected during time of hotel stay. Under this project
report, a room division manager is being appointed for “Business Clientele Hotel”.
Understanding of various matters those are present in mentioned hotel are discuss underneath.
Role and responsibilities of support staffs and front offices receptionist are analyse clearly in this
report. The overall project is providing various essential points that are associated with the cited
Hotel (Langabeer, and Helton, 2015).
TASK 1
1.2: Accommodation and front office services
In every hotel business there are mainly two aspects which are being taken into
consideration. Such as:
Accommodation: It refers as the room or places which is being provided by hotel to
various guest in order to stay for a particular period of time. All those services of hotel assist in
resolving problems which are associated with guest staying at new destination places for
temporary duration of time.
Front office: As mentioned in the clientele hotel which is located in City of London. This
is responsible for providing wide range of diversified services to hospitality sectors. Front offices
operations of this specific hotel is related as reception areas which is primary operation part of
this hotel. It consists of various services such as:
 Reservations
 Housekeeping and concierge
Housekeeping: It is known as work and organisation which involve in operating a home
and cleaning of rooms and other areas. It ensure to provide proper care and comfort to their guest
(Ransley and Ingram, 2012).
1.2: Role and responsibilities
There are various vital roles of attendant in clientele hotel are discuss below:
 Cleaning and modifying rooms: One of the key role of attendant of rooms to make sure
that every rooms must be clean so that guest would feel more relax. It consists of making
bed, cleaning dust from rooms and so on.
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 Provide better customers services: It is necessary to have proper interactions with guest
by which they can assist in order to develop proper systems to resolve various complaints
and providence in appropriate manner.
Role and responsibilities of Front office receptionist:
The primary advantages of using better receptionist is to greet visitors. In accordance to
this, there are various other roles which needs to be followed by answering every incoming calls
from guest side. Some of them are:
 Other supplies and keep proper record of their stock
 Arrangement of travel and accommodation
1.3: Vital legal and statuary needs
There are various aspects which are needed to be analyse as a manager of Clientele hotel
whether the hotel is following all necessary legal rule and polices in running their operations.
Some statuary requirements are mentioned underneath:
 Health and safety Act 1974: According to this, there are various legal obligations which
are related with the managers to secure proper health to their staffs those are working day
and night for the Hotel. For this purpose, they need to make use of certain safety
measures that can help in safeguarding them (Davis and et. al., 2018).
 Fire Regulation act 1974: It is necessary to undertake various fire risk assessment in
respects to hotel and make ensure the fitting of fire extinguishers. The workplace has
been fully protected from fire an evacuation procedure.
 Data protected act 1998: This act make ensure that proper information is being lawfully.
It would be consists of various obligation which protect crucial data of guest hide from
one another parties.
1.4: Services given by rooms division
As per the room division of clientele hotel which is being responsible for providing
crucial services in accordance to hospitality sector. There are various crucial objectives that
attain full occupancy of rooms and increasing maximum earning during the time. Some effective
service delivery done by mentioned hotel are provided underneath:
 Rooms division operation's: In relation to clientele hotel of London which is being
responsible for providing services in Blue train. They are known as one of the most
effective provider of train services to the guest.
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 Restaurant with room facilities: They do have various multi-purpose facilities such as
rooms, cuisine and other entertainment options to plenty of guest. Accommodation is
being managed through room division of the cited hotel.
TASK 2
Covered in PPT
TASK 3
3.1: Significance of property interiors and frameworks
It has been seen that there are various crucial importance which are different in terms of
design in order to attract maximum customers through their effective management operations.
Interior design: It is necessary to have proper consideration as an effective part to
increase the interior designing for attracting maximum people towards their business. It would
provide pleasing environment in order to determine customers those are using spaces to start new
operations. Under clientele hotel, interior design would be needed to look on public space, guest
rooms and bathrooms (Branch, 2012).
Purpose of interior design:
 It would deliver more suitable accommodation facilities to numerous customers.
 Formulating pleasing environment for hotel as well as customers
Types of design:
 Designing of lobbies: It would be essential for collecting to manage their initial
impression of client through providing multi-purpose use of lobbies.
 Guest rooms configurations: This would be proving great surprises to their customers.
Like for examples, development of officers to deliver superior services.
Component of design:
 Unity and harmony relationships
 Balance
 Scale and operations
3.2: Critical analysis of planning and administration of hotel
There are various aspects which will be useful in effective manner for the purpose of
making accommodation services and rooms in clientele hotel. Some of them are mentioned
underneath:
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Guest supplies: The managers of hotel are working desperately by focusing key facilities
which are needed to deliver suitable services to their guest in the form of:
 High speed networking
 Self control air conditioning
 Television
 2line speaker phones
 Other
Controlling and modifying rooms status: It is an essential management of clientele
hotel is to provide accommodation requirements to make up gradation of check in and out time
of customer (Guerriero and Guido, 2011).
3.3: problems those are affecting management operation of hotel
There are various problems which are associated with operations management of
clientele hotel. They need to perform accommodation facilities to customers in more effective
manner. Some necessary requirements are mention below:
Human resource problem within housekeeping:
It is more important part of every department which would provide many effective
functions associated with recruiting, communicating and appraisal and other aspects.
Training: Because lack of training to housekeepers can make sever impacts on the
performance of hotel industries. Whether related with room cleaning or any other issues.
Communication: it has been seen that because of lack of communication within HR and
staff would affect the disbursement or staff role and responsibilities.
Quality linen control: Manager of hotel would required to adopt more reliable and
quality system which assists in providence of services to their customers.
TASK 4
4.1: Earning/ yield management activities
There are various techniques which would assist in increasing total occupancy and rooms
earning which would be mentioned underneath:
Yield management: It is said to be more variable pricing planning which is helpful for
managers to make influence of organisations behaviour of customers to increase their total
revenue by using limited resources (Ivanov and Zhechev, 2012).
High demand tactic: It consists of various strategies such as:
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 Closing or ending of discount offers.
 Applying minimum length of stay restrictions
 Reduction in total rooms allocation
4.2: Sales tools used to promote and increase total earnings
It has been found that there are various tools and techniques which would be
implemented by Hotel management of clientele to promote and increase their overall earning as
well as net profits. It would be increase by:
 Decision related with selling rooms: It would consists of various techniques such as
selling of rooms to customers whey are visiting to the hotel, application of providing
good incentives programmes in order to motivate staffs.
 Customers loyalty plan: In order to make improvement in their total sales of rooms they
need to attain its loyal customers trusts.
 Promotion of current services: In accordance to draw the attention of customers they
need to deliver data about various breakfast, lunch, dinner and laundry facilities.
4.3: Use of statistical informations
Objective of estimating:
 Determining overall demand and requirements
 Formulation of effective plans and strategies
 achievement of desire outcomes
 Ascertainment of impacts which are affecting upcoming growth
 Development of new facilities in rooms
 On time availability of rooms.
Types of data for positive forecasting of rooms
 Occupancy information for earlier months and for similar time prior 1 year
 Evaluation of non guaranteed reservations that would assist in predicating availability of
rooms
 Renovating plans
 Anticipating number of rooms overstays
4.4: Performance of room division indicators
There are various types of performance indicators which would be utilised by the
management of Clientele hotel for the purpose of making success of every accommodated sales.
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Room occupancy percentage:
: Total number of occupied rooms / Number of available rooms
: 880/1000= 80%
Average room rate: Room revenue / Total number of rooms sold
: $50000/880= 56
Revenue as per available rooms
: Actual rooms revenue / Number of available rooms
: 50000/1000= $50
CONCLUSION
From the above project report, it has been found that proper facilities must be provided to
their guest so that valuable outcomes as a feedback can be collected during the time. As a room
division managers, every issues which are present in Clientele hotel are being identified in more
effective manner.
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REFERENCES
Books and Journals:
Langabeer, J. R. and Helton, J. R., 2015. Health care operations management. Jones & Bartlett
Publishers.
Ransley, J. and Ingram, H., 2012. Developing hospitality properties and facilities. Routledge.
Davis, B and et. al., 2018. Food and beverage management. Routledge.
Branch, A., 2012. Elements of port operation and management. Springer Science & Business
Media.
Guerriero, F. and Guido, R., 2011. Operational research in the management of the operating
theatre: a survey. Health care management science. 14(1). pp.89-114.
Ivanov, S. and Zhechev, V., 2012. Hotel revenue management–a critical literature review.
Turizam: međunarodni znanstveno-stručni časopis. 60(2). pp.175-197.
Hans, E. W., Van Houdenhoven, M. and Hulshof, P. J., 2012. A framework for healthcare
planning and control. In Handbook of healthcare system scheduling (pp. 303-320).
Springer, Boston, MA.
Swarbrooke, J. and Page, S. J., 2012. Development and management of visitor attractions.
Routledge.
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