Research Study on Hotel Midsummer House

This assignment requires a research study on the use of technology in business operations, specifically in the context of Hotel Midsummer House. The study aims to explore the impact of technological advancements on business activities and identify suitable methods for conducting the research. A survey will be conducted using economic methods, and qualitative research techniques such as thematic analysis will be employed. Alternative methodologies like interview methods and quantitative analysis techniques may also be considered. The study's objectives are to understand how technology affects business operations and identify ways to enhance profitability and productivity.

RP

Table of Contents
P1 Description over research proposal in relation to make the research question and support it
by the literature review. .........................................................................................................1
P2 Description on methods of research and approaches to secondary and primary research
techniques...............................................................................................................................5
P4 Carries out primary and secondary research.....................................................................7
P4. Description on appropriate analytical tools, research finding and data. .......................12
P5 Define research outcomes in appropriate way for intended audience. ...........................20
P6 Description on reflection of research methods. ..............................................................20
P7 Description on considering of alternative research methodologies. ..............................22
REFERENCES..............................................................................................................................23

TITLE-
To Examine the implication of digital technology on small and medium business enterprise. 'A
study on the Midsummer house, UK”.
P1 Description over research proposal in relation to make the research question and support it by
the literature review.
In present scenario, it is essential to have use of digitization the whole managerial
activities are need to be conducted in efficient mode. There are various kinds of technologies as
are cloud computing, advanced machines and integrated information system. This kind of
advancement will be helpful to sustain in competitive environment. Digital technologies will be
helpful in term to save the time and cost and it is also useful in promulgating the sales and
profitability of enterprise. The present research is based on to investigating the impact of digital
technology in Mid summer house of UK. The enterprise need to take various initiatives which
helps the firm to develop its organisational activities. In these activities are need to be conducted
with use of primary, secondary and other activities which helps to collect essential information.
Digital technology will be helpful in order to maximise the profitability so that long term growth
of enterprise can be achieved. The main of this report is to determine the uses of technological
advancement so that function can be perform well effective and efficient mode.
Aim-
To Examine the implication of digital technology on small and medium business enterprise. 'A
study on the Midsummer house, UK”.
Objectives-
 To identify the impact of digital technology used at the Midsummer house, UK.
 To Evaluate the significance of digital technologies' on Midsummer house, UK.
 To analyses the implication of technological advancement on operation of business
enterprise of the Midsummer house, UK.
 To provide recommendation and suggestion with help of Midsummer house, UK can
have improvement in firm activities effectively and efficiently.
Research Questions What kind of business activities need to carried out at the Midsummer of UK?
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 What is the impact of digital technology and how it will help to improvise business
operation systematically?
Rational of study-
I have conducted research on determining the implication of digital technology for having
effective working in firm. Thus, execution of technological advancement assists in terns to create
value and revenue. I have the use of technical advancement for putting focuses on enabling
technologies in terms to digital media system, inclusion of technologies for analyzing media,
generating interactive media, coding, processing and works as to provide each inform in fast
manner. Moreover, with help of this research I am able to develop depth insights about it. The
main aim of implementing technological advancement in enterprise is to process smooth working
so that long term profitability and productivity can be generated. With help of this research uses
of technical advancement can be gained.
Literature review-
According to the view of Percy and et.al., (2015) states that the firm is undergoing with
the variety of business activities which is need to be performed effectively withing hotels. Thus,
it will help to provide high quality service to their customer's. In this manner it is also identified
that there are certain set of issues which are need to be considered at the time of implementation
of digital technologies. As per the view of Mayer, Borges and Simske, (2018) states that
Technological advancement aids to have improvement in communication process with their
customer so that their compliant and feedback can be entertained timely. In contrary to Sussan
and Acs, (2017) states that better and effective technical advancement aids to bring changes in
working of an enterprise as it works as to boost economic growth. The manager of Midsummer
house, UK of UK is taking initiatives ti implement modern technical tools for creation of secure
environments in terms to maintain sensitive business and consumer information.
As per the view of Pateland O'Kane, (2015) states that technological advancement plays
crucial role in terms to impacted human life radically. Thus, it can be said that modernization
allows marketers to gain tremendous amount of knowledge about their customer. This all can be
cope up by providing effective training facility to customers. According to the view of Sussan
and Acs, (2017) states that business technology allows firm to outsource their business function
in international as well national markets. It assists to firm in terms to lowering the cost and
focusing over completing the function of business in effective and efficient manner. In firm as
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Mid summer house technologies are needed to be implemented in term to providing better
facilities to their customers.
According to the view of Pateland O'Kane, (2015) states that there are number of
enterprises that can learn enormous amount about potential customer based on data they use to
gather. Hence, it can said that it is very important to develop the skills and capabilities of the
person. In contrary to Mayer, Borges and Simske, (2018) states that owner of business enterprise
work as reduce the amount of human labor by implementing technical advancement. This kind of
system aid in relation to improving the oppression of the business. In addition to it, Pateland
O'Kane, (2015) states that small business can work as to have increment in employees
productivity through use of technological advancement. Furthermore, it can be said that
technology allows manager, owner of firm to have expansion in operations so with help of it
there is possibility to provide better production output. Technical advancement is also helpful to
reach new economic markets.
With the assistance of the above conclusion it has been comprehended that the advanced
innovation is extremely useful in connection to enhance the viability by enhancing the nature of
the persecution. In any case, this sort of the framework is hard to use without giving compelling
preparing. By suing this is in the appropriator way the firm can ready to upgrade the productivity
of the firm. In this it has likewise been recognized that the workers are not ready to modify with
the progressions successfully and effectively. In this way it is important to have the better
interaction from the side of management. By providing good help there can be possibilities of
meeting with the changes in easy manner. Thus, technological advancement plays crucial role in
term to process fast operation and helps to have enhancement in profitability and productivity.
Activities and timescales
Activit
y
1th
Week
2nd
Wee
k
3rd
Week
4th
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5th
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9th
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Find
resear
ch
Topic
Litera
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ture
Revie
w
Drafti
ng of
metho
dology
Finish
Propos
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Design
questi
on and
pilot
resear
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Carry
out &
Recor
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Resear
ch
Data
Analys
is and
Makin
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Graph
s
Discus
sion
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and
Concl
usion
Final
Report
Editin
g &
Compl
etion
P2 Description on methods of research and approaches to secondary and primary research
techniques.
In order to conduct the research it is essential that all the methods, approaches and
techniques is need to be considered so that process of research can be taken in systematic
manner. It is crucial to carry out research process effectively and to get the depth information or
process research function effectively it is essential to put consideration over things as are cost,
access and ethical issues. In this way there are differed kinds of research methodologies as are-
 Research philosophy- it is helpful to determine appropriate sources with the help of
which essential significant information can be gathered. These are of two types as are
positivism and interpretivism. Thus, research will make the use of combination of both
interpretivism and positivism. In addition to this it can be said that with the help of this
the implication of digital technology on activities of Midsummer house can be
determined. Thus, it can be said that interpretative study will be useful in order to
interpreting the differed elements of study.
 Research design- This enables to carry out in effectively manner. These are of three
types as are exploratory, experimental and descriptive. Thus, research will make the use
of descriptive research design as it is useful to determine various theories in relation to
topic of research. In this there are differed kinds of designs namely, exploratory,
descriptive, explanatory etc. in order to carry out the present research study on
Midsummer house UK, there will be use of descriptive research design. It will focus on
the depicting participant in accurate manner. Thus, descriptive research provide three
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methods to conduct the research as are case study, observation and survey. It will be used
in order to better designing of digital technologies and its understand in relation to
determine the implication of digital technologies on small and medium enterprise.
 Research approach- In this there are two kinds of approaches are given as are inductive
and deductive. In this Inductive approach works as to develop the pattern with the help of
which data can be gathered. Under the deductive method it aimed at testing the theory in
relation to topic of research. Thus, it can be said that in both of this the research will
make the use of inductive approach. It is the kind of generalized theory which is need to
be narrowed down to be more specific. In this present study there will be use of specific
information about implication of digital technology of Midsummer house of UK. Under
these generalized conclusion will be determined. In this manner there will be generalized
conclusion can be determined.
 Data collection- under this there are two kinds of methods as are primary as well
secondary. In order to carry out this research study there will be use of both method. In
this primary method will be conducted with the help of questionnaire basis and secondary
method will be conducted with the help of books, journal, online website etc. In order to
carry out the present study there will be use of both secondary and primary method. The
primary method gather from the first hand information. They used to give their major
focus over groups, interviews, survey and observation. Primary method will be collected
with help of survey on questionnaire basis. The secondary data is inclusive of information
which will be gathered with the previous published research.
 Data analysis- In this after gathering the information there is need to conduct proper
analysis. Thus, there is will be use of thematic method as it is helpful to present the whole
information in the form of table, graphs etc. It works in providing the detailed
information about the particular phenomenon. In this data will be analyses with the help
of thematic analysis. Thus, it can be said that the chosen technique will be examining and
record the patterns in the collected data manner.
 Sampling- It is term which will be carried out with help of people, objects and items to
carry out the depth information. It can be done with help of technique as are probabilistic
and non-probabilistic. Thus, in order to determine the implication of technological
advancement the sampling of 20 employees of will be carried out. It will be done with
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help of probabilistic sampling method, It is helpful in terms to get the depth insights
about use of technical advancement.
 Cost consideration- in this research study will be carried out in relation to cost may be
incurred. This is inclusive of the data collection, analyzing the primary as well as
secondary debate. In addition to this financial resources available that are limited. In this
way it can be true to said that the various process of the study will be carried out by the
researcher himself so that one particular aim towards study can be assessed.
 Ethical issues- The confidentiality of information is need to be maintained. in order to
carrying out the present study the following things are needed to be maintained as are-
 Informed consent- in this one of the ethical consideration is in relation to carrying out
the study with the help of taking prior permission from the participants by informing
about the study. Moreover, there is need to conduct the study on the Midsummer house of
UK, in this participant are need to be informed about the consent obtained from them.
 Confidentiality- in this another ethical issue in relation to confidentiality of the
information provided by the participants. In this it is very important to maintain the
anonymity of information of the all participant who are helping out to carry out research
study. Furthermore, in this it is essential to assured about confidentiality of information
provided by them. In this manner the researcher will adopt the proper storage of data in
the significant manner.
 Access issues- The researcher will face the various issues at the time of collecting the
data with the methods as are primary as well secondary. In relation to the primary data
there is the issue in gaining access to the participants of study. This need to be resolved
with the help of taking information from the organization. A t the time of collection of
secondary data, the researcher faces the issues of the restricted access to some journal
article. In addition to this the permission is need to be granted from accessing the full
article.
P4 Carries out primary and secondary research.
1. Do you think Hotel midsummer house make the use of innovative technology in
operational activities of firm.
 Yes
 No
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 Not sure
2. Is technological advancement is beneficial for having improvement in business
performance level.
 Yes
 No
 Not sure
3. Do you think that present technology which have been using is it effective?
 Yes
 No
 Not sure
4. Does implementation of digital technology has positive impact on performance.
 Yes
 No
 Not sure
5. Are employees need to provide training facility to employees for the use of updated
technology.
 Yes
 No
 Not sure
6. Is digital technology is helpful in delivering of quality service to customers.
 Yes
 No
 Not sure
7. What are the beneficial aspects of technological advance in firm?
 Reduction in wastage
 Improvement in performance level
 Better quality services to customers
 Improvement in satisfaction of customer
8. Do you believe technical advancement helps to fosters the growth of Midsummer
house, UK”?
 Yes
8

 No
 May be
9. Does technology support customer to get timely information of entity?
 Yes
 No
 May be
10. Do you think technology advancement helps to bring quality performance?
 Yes
 No
 May be
Theme:1 Most of them thinks that digital technology is helpful in improving operational
functions of enterprise.
Do you think Hotel midsummer house make the use of
innovative technology in operational activities of firm. Frequency %
Yes 13 65.00%
No 4 20.00%
Not sure 3 15.00%
Total 20 100.00%
Theme:2 Most of them think that technological advancement will bring improvement in
performance level of enterprise.
Is technological advancement is beneficial for having
improvement in business performance level. Frequency %
Yes 14 70.00%
No 3 15.00%
Not sure 3 15.00%
Total 20 100.00%
Theme: 3 Most of individual thinks that present technology used is not that much effective.
Do you think that present technology which have been using is
it effective? Frequency %
9

Yes 3 75.00%
No 15 15.00%
Not sure 2 10.00%
Total 20 100.00%
Theme 4: Most of them think that implementation of has positive impact over the performance of
business enterprise.
Does implementation of digital technology has positive impact
on performance. Frequency %
Yes 17 85.00%
No 2 10.00%
Not sure 1 5.00%
Total 20 100.00%
Theme 5: Most of them thinks that employees to the firm are essential to provide training facility
For the use of innovative technologies.
Are employees need to provide training facility to employees
for the use of updated technology. Frequency %
Yes 12 60.00%
No 6 30.00%
Not sure 2 10.00%
Total 20 100.00%
Theme 6: Most of individual thinks that technological advance in firm is helpful in relation to
delivering the quality service to customers.
Is digital technology is helpful in delivering of quality service
to customers. Frequency %
Yes 16 80.00%
No 3 15.00%
Not sure 1 5.00%
Total 20 100.00%
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Theme 7: Improvement in performance is the main beneficial aspect to technological
advancement.
What are the beneficial aspects of technological advance in
firm? Frequency %
Reduction in wastage 4 40.00%
Improvement in performance level 8 80.00%
Better quality services to customers 2 20.00%
Improvement in satisfaction of customer 6 60.00%
Total 20 200.00%
Theme 8: Yes, technology assists to fostering growth of an enterprise.
Do you believe technical
advancement helps to fosters
the growth of Midsummer
house, UK”? Frequency %
Yes 14 70.00%
No 3 15.00%
May be 3 15.00%
Total 20 100.00%
Theme 9: Customer can get timely information with technological uses.
Does technology support
customer to get timely
information of entity? Frequency %
Yes 15 75.00%
No 3 15.00%
May be 2 10.00%
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Total 20 100.00%
Theme 10: Quality performance can be achieved with implementation of modern tool and
techniques.
Do you think technology
advancement helps to bring
quality performance? Frequency %
Yes 17 85.00%
No 2 10.00%
May be 1 5.00%
Total 20 100.00%
P4. Description on appropriate analytical tools, research finding and data.
Thematic presentation
Theme:1 Most of them thinks that digital technology is helpful in improving operational
functions of enterprise.
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Interpretation
As per the research conducted from the employees it has been concluded that there is
essential to take the various changes in the activities of firm. There is almost 13 employees who
are in the favour that Midsummer house of hotel UK, are making use of digital technology in
effective manner. In addition to this there are almost 4 employees who do not think that update
technology is helpful in carrying out the operation of firm, remaining 3 employees are noty sure
about the same. In addition to this, it can be said that the implication of digital technology will be
helpful in order to have improvement in the operation of firm. The one of the major problem in
this relation is that there is need to be proper planning and execution facilities so that activities of
firm can be carried out effectively.
Theme:2 Most of them think that technological advancement will bring improvement in
performance level of enterprise.
13
Yes No Not sure
0
2
4
6
8
10
12
14 13
4
3
Frequency

Interpretation
In this it can be stated there are differed kind of beneficial aspects which are receiving by
the entity due to implementation of technological advancement. As per the finding it can be
stated that 14 employees thinks that, with the help of implementation of technological
advancement the firm is able to carry out operation of entity effectively. Thus, 5 of the
employees who think that used of technology is not effective or beneficial for firm, remaining 1
employee is not sure about the same. Moreover, the major of the employees that the
technological advancement is essential in order to improve performance level of the firm.
Theme: 3 Most of individual thinks that present technology used is not that much effective.
14
Yes
No
Not sure
0 2 4 6 8 10 12 14 16
14
3
3
Frequency

Interpretation
With the help of above finding it can be concluded that customers prefer to make the use of
technology so that function of firm can get improvised. In addition to this, there is need to be
identified that the current technology is not effective, in this 15 employees are not satisfied with
it. Thus, the above finding stated that 3 of the employees are satisfied and other are not sure
about the same. Moreover, it can true to said that implementation of technological advancement
is very essential to carry out the function of firm in the expertise manner.
Theme 4: Most of them think that implementation of has positive impact over the performance
of business enterprise.
Interpretation
In this it can be true to said that technological advancement has wide impact on the
operational function of the firm. The 17 of the employees said that implementation of digital
technology will be helpful in relation to have positive activities' so that operation of firm can be
conducted effectively. The 2 of the employees are not in favour that digital technology having
positive impact on the performance of firm. Remaining 1 is not sure about the same. Thus, it can
be said that with the help of implementation of technological advancement there can be
enhancement in profitability and productivity of business enterprise.
15
15
3
2
Yes
No
Not sure

Theme 5: Most of them thinks that employees to the firm are essential to provide training
facility For the use of innovative technologies.
Interpretation
Thus, it can be said that training facilities are essential in order to make aware of the
customer about the uses of innovation in firm. The majority of the individual are in relation to 12
have training facility so that firm is able to carry out business activities effectively. The 6 of the
employees are not in favour to have training as they think it is the time wasting process,
remaining 2 is not sure about the same. In addition to this it is essential to provide training
facility so that function of the firm can be carried out in the expertise manner.
Theme 6: Most of individual thinks that technological advance in firm is helpful in relation to
delivering the quality service to customers.
16
Yes No Not sure
0
2
4
6
8
10
12
14
12
6
2
Frequency

Interpretation
In this it can be true to said that digital technology will be helpful in order to provide
quality service to customers. By delivering the quality services the firm is able to gate the
success in heigh manner. The 16 of the employees are in favour that digital technology is
assistive in order to deliver the better services to service user. In this 3 of them are not in favour
to technological advancement, remaining 1 is not sure about the same. Thus, it can be said that
the digital technological advancement will be helpful to carried out the process of firm
effectively and it is helpful in relation to deliver the better services to customers so that the
retention on the long term basis can be maintained.
Theme 7: Improvement in performance is the main beneficial aspect to technological
advancement.
17
Yes
No
Not sure
0 2 4 6 8 10 12 14 16 18
16
3
1
Frequency

Interpretation
As per the above finding it can be stated that digital technology will be helpful in order to
improvise the operation of firm so that activities can be taken out effectively. The majority of the
employees are in relation to the bring improvement as reduction in the wastage and improvement
in the satisfaction of customer. The 8 of them thinks that it is helpful in relation to eliminate the
wastage, 6 of them thinks that it is helpful to have improvement in the satisfaction of customer.
Thus, it can be said that digital technology is essential in order carry out the business function of
enterprise effectively.
Theme 8: Yes, technology assists to fostering growth of an enterprise.
18
4
8
2
6
Reduction in wastage
Improvement in performance
level
Better quality services to
customers
Improvement in satisfaction of
customer

Interpretation- As per the above diagram it can be interpreted that technology works as to add
fuel to growth of an enterprise. This is helpful in terms to foster the innovation in business so
that enterprise can run its activities effectively. Hence, there are total number of 20 respondents
in which 14 said yes that digital approach helps to foster growth of an enterprise, 3 aid no and
other 3 are not sure of it. In addition to this, technical innovation is one of complex process and it
is inclusive of invention, development, adoption and execution of technical advancement so that
growth of an enterprise can be maximized. It is process which helps to enhance performance and
reduce cost.
Theme 9: Customer can get timely information with technological uses.
19
Yes No May be
0
2
4
6
8
10
12
14
16
14
3 3
Frequency

Interpretation- Based on above chat it can be noticed that technology helps to support customer
in terms to provide timely information. There are number of modern tool that assists as to
provide information to customers. In this, total number of respondents are 20. Thus, 15 said that
technical advancement helps to provide information to customers, 3 said no and 2 are not sure of
it. In addition to this, it can be said that right technology helps to keep all data safe and
confidentiality of information of customer's can be possible. The better communication helps to
have high amount of productivity in enterprise. It ha helpful in facilitating higher growth and
works as to managing brand reputation in market.
Theme 10: Quality performance can be achieved with implementation of modern tool and
techniques.
20
Yes
No
May be
0 2 4 6 8 10 12 14 16
15
3
2
Frequency

Interpretation- According to above diagram it can be concluded that is to meet the requirement
of the enterprise by maximizing the resources of an enterprise. It helps to fosters the growth by
facilitating effective working. In this, there are total number of 20 respondents. In this, 17 said
yes, 2 said no and 1 is not sure about the uses of technological advancement in terms to bring
quality performance in enterprise. It assists in terms to maintain potential cost, operate with
grater effectiveness and generate growth of an Enterprise. The tool which aid to process fast
working effectively leads to have quality performance in enterprise.
P5 Define research outcomes in appropriate way for intended audience.
Conclusion-
From the result it can be concluded that there is need to have the use of updated digital
technology which is used in Midsummer house hotel of UK. In addition to this, the employees
feel that the technology used is not that much effective, but it is having positive impact on the
performance of the business enterprise. Hence, it can be said that digital technology plays
essential role in order derive large amount of profitability and productivity. In this way the
organization work as to focusing over providing effective training to its employees. Thus, it can
be said that the use of digital technology will be helpful in relation to delivering better services to
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17
2
1
Yes
No
May be

customers. The digital technology is very useful to have reduction in wastage and bring
improvement in performance level of employees. By providing quality services to customers
there can be enhancement in quality products to customers. In this manner the research
concluded that there are several implication on the operation of digital technology for small and
medium enterprise as Midsummer house of UK. This kind of enterprise are facing the tough
competition, as there are various number of new entreats to the firm. It is also helpful in order to
providing the effective customers service so that firm can operate its business function
effectively. With the help of implementation of digital technology, the firm is able to process its
business activities in expertise manner. It will be assistive in relation to enhancing the operation
of firm and to have increment in productivity of firm.
P6 Description on reflection of research methods.
Reflection-
In this the all kind of research methods are applied in present research on the Midsummer
house hotel of UK, proved as effective one in achieving the aims of objectives. The present study
was supposed to analyse the implication of digital technology with regard to business activities
of firm. In this way it can be said that the inductive approach will be helpful in relation to
making of appropriate conclusion as per the data which has been collected. In this it can be said
that inductive reasoning work with specific observation and it is also works as to provide further
exploration to researcher. In addition to this, positivism philosophy is useful in order to provide
well defined structure to research. In this way it can be said that everything can be concluded and
measured, and these all are helpful in relation to determining the implication of digital
technology on the business performance of Hotel Midsummer house of UK. In this manner both
primary and secondary method of data collection is need to be used so that effective conclusion
on can be drawn. In this primary technology will be helpful in relation to determining the various
ways which will work as to identify the ways with the help of which what kind of technology
will be suitable in order to conduct the operation of firm. Furthermore, it is very helpful in
relation to determining the implication of technological advancement in the operation of business
enterprise. It will be assistive in order to have enhancement in profitability and productivity in
business enterprise. In this research was having the limited time and lack of financial resources.
In this way survey is need to be conducted on the economical method.
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In this way the collection of secondary method will be helpful for me in order to gaining the
better knowledge of the subject matter. In addition to this qualitative method for conducting the
research study will be used. As it is helpful in relation to having depth and detailed information
of the ways in which activities of the firm can be operated. Thus, thematic analysis will be used
in order to conduct the information and draw the conclusion in better manner. In this manner it
can be true to said that chosen method will be useful in relation to achieving the aims and
objective of the study.
P7 Description on considering of alternative research methodologies.
There are various alternative strategies will be used for carrying out the details of study
on the business activities of Hotel Midsummer house of UK. IN this manner it can be said that
there is need to have the use of detailed description ho technological advancement will be helpful
in relation to carrying out operation of firm. In order to carry out this process there is need to
have the use of the interview method instead of questionnaire method. It is the better way in
order to get the depth information about determining the uses of technology in order to carrying
out daily operation of the firm. In this manner it can be said that in the place of qualitative
analysis, the quantitative analysis technique will be considered in order to carry out the present
study the quantitative techniques can be used as it is helpful in order to utilize the employing
statistical tool.
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REFERENCES
Books & Journals
Mayer, J., Borges, P.V. and Simske, S.J., 2018. Introduction. In Fundamentals and Applications
of Hardcopy Communication . Springer, Cham.
Sussan, F. and Acs, Z.J., 2017. The digital entrepreneurial ecosystem. Small Business
Economics. 49(1). pp.55-73.
Chayko, M., 2014. Techno‐social Life: The Internet, Digital Technology, and Social
Connectedness. Sociology Compass. 8(7). pp.976-991.
Patel, M. and O'Kane, A.A., 2015, April. Contextual influences on the use and non-use of digital
technology while exercising at the gym. In Proceedings of the 33rd Annual ACM
Conference on Human Factors in Computing Systems. ACM.
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