SWOT and PESTEL Analysis for Ryanair

Context of Business
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INTRODUCTION...........................................................................................................................3
1. Perform a SWOT and PESTEL analysis for Ryanair.........................................................3
2. Main problem that is facing Ryanair that requires immediate attention and why?............8
3. Propose a solution to the problem you have identified using at least TWO management
concepts and theories that you have learnt during your course..............................................9
4. Experience in writing this report........................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
Entities operate their business functioning in an environment that involves wide range of
elements. All these elements have significant impact upon business operations. This makes
organisation to have necessary information and understanding related to all the factors prevailing
in business environment as these negatively positively affect business activities. It further
benefits entities to ensure competitive strategic edge in marketplace (Dobson and Piga, 2013).
Present report has been made on Ryanair, this entity perform their business operations in airline
industry and offer low unit cost airline services to customers. Company is having it’s headquarter
in Dublin and is one of the largest entity in respective industrial sector. This report includes
discussions on swot and pestle analysis. Both of these evolution aid entity to evaluate their
strength and weakness and overcome threat by gaining advantage from prevailing opportunities.
Further in this report, discussions has been made on, main problems that are been facing by
company along with its solutions. Lastly, this report involve experience that have been gained
while writing the present report.
1. Perform a SWOT and PESTEL analysis for Ryanair
SWOT: SWOT analysis is define as a strategic tool through which organisation can
evaluate its strength, weakness, threats and opportunities that are prevailing in business
environment. This will benefit them to undertake strategies and proper measures through which
they can overcome weakness in well effective manner. It will further allow them to ensure long-
term sustainability in respective industrial sector. Mentioned below SWOT analysis in reference
with Ryanair is conducted:
STRENGTH:
One of the major strength of Ryanair is that it provides low unit cost airlines services to
other organisations in respective industry. It has been identified that company offer low cost in
terms of cost per passenger, cost per seat and cost per available seat kilometre. Further it has
been evaluated that, this entity offer low fare rates to its consumers comparatively to other rivals
in Europe. Most important strength that has been having by Ryanair is that it is having largest
short-haul network carrier through which they offer services with having 1600 routes in 3o and
more than countries.
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Illustration 1: Top 10 Airlines ranked by Seats Europe to Europe: 8 Sep 2014 to 14 Sep 2014
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