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Sales Development And MERCHANDISE TASK 13

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Added on  2020-01-28

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3 1.2 How product mix contribute to sales and profit 4 1.3 Assess how market segmentation contribute to maximize sales 5 TASK 25 2.1 Factors affecting buying behaviour 5 2.2Assessment of advertisement media used for sales development situation 6 2.3 Evaluation how use of external merchandising to maximise customer volumes 7 TASK 39 3.1 Influence of design and layout on customer spending 9 3.2 Effectiveness of internal merchandising materials 10 3.3 Evaluation of different promotional activities according to different scenario 11 TASK 413 4.1 Evaluation of personal techniques selling13 4.2 Discussion

Sales Development And MERCHANDISE TASK 13

   Added on 2020-01-28

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SALES DEVELOPMENTAND MERCHANDISE
Sales Development And MERCHANDISE TASK 13_1
Table of ContentsTASK 1............................................................................................................................................31.1 Key component of the product.........................................................................................31.2 How product mix contribute to sales and profit...............................................................41.3 Assess how market segmentation contribute to maximize sales......................................5TASK 2............................................................................................................................................52.1 Factors affecting buying behaviour..................................................................................52.2Assessment of advertisement media used for sales development situation......................62.3 Evaluation use of external merchandising to maximise customer volumes.....................7TASK 3............................................................................................................................................93.1 Influence of design and layout on customer spending.....................................................93.2 Effectiveness of internal merchandising materials.........................................................103.3 Evaluation of different promotional activities according to different scenario..............11TASK 4..........................................................................................................................................134.1 Evaluation of personal selling techniques......................................................................134.2 Discussion on influence of operational design on sales revenue...................................144.3 Key principles that should be included in sales training program..................................14CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................16
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INTRODUCTIONSales development is the factor which is sits between the current market situation andfunctions performed by organizations. Leaders and managers are responsible for continuouslymonitor the entire operations of company. Further, they have to frame plans and strategies inorder to increase their sales. Better customer service attract large number of customer throughwhich firms are able to earn more profit and improve their performance in international market.They need to use various types of methods and take a help of advance technologies forpromoting their goods and services across the national boundary. In order to provide goodcustomer service and offering products according to current market demand, leaders have toidentify market needs to people through which organizations provide full satisfaction to them.The present report is based on Hilton hotels and resort which is one largest hotel. Provideluxurious services to their customer and offer full satisfaction to them with fulfil their basicneeds and demand. Around 2 billion people are enjoy services of hotel. It maintain safe, secureand peaceful environment in hotel in which people are easily stay and enjoy their staying period.It receive feedback from their customer and try to improve its performance on the basis offeedbacks.TASK 1 1.1 Key component of the product.Every company wants to continuously monitor the sales development plan through whichthey can earn more money and improve their profit margin as well. Organizations have to deliverbest quality of product with perfect packaging, designing and quality. Good quality of goods andservices attract large number of people which increase their sales. Hilton hotel offering varietiesof products and services have a better quality at reasonable price which is easily affordable forthem. They need to expand their business in various countries in order to increase their sales.Leaders and managers are responsible to use latest techniques for promote its services in all overthe world. They have to maintain their overall performance in international market throughproviding best quality products and better customer services. Different types of key componentsof products are as follows:Branding- Brand stands for identification of goods and services of the particularorganization. It can be in form of name, symbol, shape etc. The branding is not only sale goodsand services but also maintain product superior then their competitors. It can able to build trust
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on customers so that suppliers need to offer best quality products to them. With the help of brandsymbol customers easily understand the product belong to which company. 1.2 How product mix contribute to sales and profitProduct mix is a combination of various ranges of product line that is delivered in thetarget market through an organisation. It is only possible through product mix elements that arepresent in it are influence customers to buy firm’s product or services (Saxe, 2015). It alsoenhancing brand value in minds of its clients as it involves a unique products which have a high-quality. Therefore, in product mix there are significant elements that contributing in company’sproduct sales and increase profit effective manner. Hilton hotel applied product mix elementswhich are describe as follows-Packaging- It is first and foremost activity of each organisation that means it is that typeof task that are mainly concerned with develop an appropriate wrapper, design andcontainer for the goods. Hilton hotel deliver their services at different countries by takingorder online for which it is essential to protect foods from packaging. It facilitates them toeffectively deliver the product at final consumers (Shimizu, Ricoh Elemex and RicohCompany,2010). It plays a major role in contributing increasing hotel’s product and earnsmore profits. Thus, it protects a firm’s goods from moisture, sun, rains, insects andbreakage etc. while transits from place to another. Further, this element highly attracts aconsumer towards product that are unique in colour or shape due to which they easilyidentifies. It influence buyer in picking up the product quickly if design are unique andhighly attractive. Labelling- The role of this elements of product mix is that putting an identification markson company’s product package (Radebaugh, 2014). It providing the information aboutproduct such a name of manufacturer, name of product, expiry and manufacturing andgeneral instruction such as weight, use and price etc. It directly influenced the buyer topurchase product that leads to enhance firm’s sales and profit in desired manner. HiltonHotel Company applied labelling elements on its packaging of product for which itattracts a consumer in the target market effectively.
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