Communication in Samsung 7 Case

Running head: COMMUNICATION IN SAMSUNG 7 CASE
COMMUNICATION IN SAMSUNG 7 CASE
Name of the student:
Name of the University:
Author's Note:

1COMMUNICATION IN SAMSUNG 7 CASE
Executive Summary
The aim of this report is to discuss the importance of proper communication
system in the companies with a highly engaged stakeholder group. This report has
discussed strategies applied by Samsung to communicate with its stakeholders pointing
out the receivers of that communication. There are various reasons of communication
failure due to effective choice of channels of communication and barriers of
communication. The company had faced this communication issues as it did not select
perfect communication channel especially the spokesperson who will be conveying the
message to the stakeholders and help the company to cope up with the crisis. This
report concludes with recommendation where the company needs to mandate the
designation of CEO to be the spoke person in any cases like Note 7 issues. Moreover,
the report also recommended the company could use push messages to communicate
directly to the users as they send system upgrade message.
Background on the Company
Samsung is a mobile phone company based in South Korea and doing business
in all over the world. All of the products of this particular company have gained good
reviews by the users hence it has a huge customer base globally. It had launched its
two flagship phones in 2016 in the UK namely Galaxy S7 and Note 7. However, despite
the immense success of Galaxy S7, the issues regarding Note 7 had marred total
initiative by the company. The company therefore, canceled and recalled the production
of Note 7 and tried to develop strategies to cope up with this crisis of defamation.
Analysis and Reasons for Failure
Strategies to communicate with stakeholders
Samsung aimed to compare the campaign results of their rival companies
working in the UK market. This is the reason why it has used public relations and
earned media software so that Samsung gets empowered to identify influencers and
craft as well as distribute meaningful stories. It used the competitor data regarding
comparable product launches to highlight the potential of the campaigns. Proper data
has been collected about the target audience especially the millennials so that the