Samsung Galaxy Note 7 Scandal Analysis

Running head : SAMSUNG GALAXY NOTE 7 SCANDAL
Samsung Galaxy Note 7 Scandal
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SAMSUNG GALAXY NOTE 7 SCANDAL1
Executive Summary
The paper speaks about the Samsung Galaxy Note 7 scandal which occurred in the year 2016.
The battery pf the phone busted several times, leading to the phones being recalled by the brand
and banning of the particular phone in several countries. The incident brought immense harm to
the reputation of the brand and deceased its brand value. The Company was not able to handle
the crisis as swiftly it could have, and there were many loopholes in handing the crisis the most
important one is that it was not able to address the stakeholders properly and there was no
uniform strategy on the part of the brand.

SAMSUNG GALAXY NOTE 7 SCANDAL2
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
About the scandal........................................................................................................................3
Content Analysis..........................................................................................................................5
Timeline of the scandal................................................................................................................7
Impact of the scandal...................................................................................................................9
Critical Review of the scandal...................................................................................................10
Conclusion.....................................................................................................................................12
Recommendation...........................................................................................................................13
References......................................................................................................................................15

SAMSUNG GALAXY NOTE 7 SCANDAL3
Introduction
According to the researchers, public relations can be referred to as the maintain
relationship with the internal and external publics. To elaborate the definition further, the authors
have said that it can be said as the management function which establishes as well as maintain
the mutual relationship that exists in the middle of the organization and the public and for whom
the achievement and the failure are depended on (Ferguson, 2018). Crisis management is one of
the purposes of public relations, which is used by the Company to reduce the impact when a
company is faced with an unexpected issue (Grunig 2017). Samsung group faced one such issue
in the year 2016. The Company is known to be one of the most influential brands in the world
who have expanded an immense amount of success in the business of the mobile phones;
however with the Galaxy Note 7 battery explosion crisis. The paper focuses on this scandal and
will review the case of the Samsung Galaxy Note 7 Battery explosion and the crisis and will
deliberate the circumstances and the crisis. The paper will perform a content analysis on the issue
and discuss the time frame of the scandal and its impact on several sectors. The paper in the later
section of the paper will critically review the entire scandal and how Samsung dealt with it and
will end with a certain recommendation.
Discussion
About the scandal
One of the best electronic brands in the domain is Samsung. It is one of the preferred
mobile phones in the manufacturer and the products which have been featured in the media
across the world. The Company’s achievement is considered to be remarkable. The firm has
made the investment on the innovation with the objective in the introduction of the high end