This presentation discusses the importance of communication in the Samsung Note 7 case, where the phone developed issues like overheating and exploding. It explores the strategies used by Samsung to communicate with stakeholders, including the use of public relations and earned media software, and the identification of reputational issues. The presentation also highlights the barriers to communication, such as negative media coverage and critical audiences, and provides recommendations for improvement.

Assessment Task 3

Complete a written report in MS Word based on one of the allocated business case studies to determine the effectiveness of various forms of communication used.

Learn about the strategies used by Samsung to communicate with stakeholders during the Note 7 crisis. Find out about the barriers to communication and recommendations for improvement.

Importance of Communication in Samsung Note 7 Case

The aim of this report is to discuss the importance of proper communication system in the companies with a highly engaged stakeholder group. This report has discussed strategies applied by Samsung to communicate with its stakeholders pointing out the receivers of that communication. There are various reasons of communication failure due to effective choice of channels of communication and barriers of communication.

Hartpury University and Hartpury College

Communication in Samsung 7 Case

This presentation discusses the integrated marketing communication (IMC) strategy for Samsung S9, including the goals and objectives, target audience, communication mix, budget allocation, and evaluation methods. The presentation also covers the redesigned message and SMART goals for Samsung S9. The primary goal of marketing communication is to increase brand awareness, engagement, revenue, and top-of-mind recall for customers.

Marketing

Integrated Marketing Communication for Samsung S9

Languages and Culture

Strategic Management of Samsung Electronics

This memorandum discusses the hype versus reality of the Twitter campaign undertaken by McDonald's, including social media advantages and disadvantages, audience and stakeholders, Twitter campaign design, and communication plan.

McDonald's Twitter Campaign: Advantages, Disadvantages, and Communication Plan

The Social Media Metrics

Topics In Marketing

This assignment discusses the importance of implementing creative, messaging, and integrated strategies in targeting digital audiences for selling Samsung mobile. It covers the creative strategy, messaging strategy, integrated strategy, marketing communications objectives, promotion mix, and media strategy. It also explores B2B marketing, marketing information systems, and measuring marketing activities.

Importance of Communication in Samsung Note 7 Case

End of preview

Communication in Samsung 7 Case

Integrated Marketing Communication for Samsung S9

Strategic Management of Samsung Electronics

McDonald's Twitter Campaign: Advantages, Disadvantages, and Communication Plan

The Social Media Metrics

Integrated Marketing Communications and the Changing Media Landscape

Importance of Communication in Samsung Note 7 Case

End of preview

Communication in Samsung 7 Caselg...

Integrated Marketing Communication for Samsung S9lg...

Strategic Management of Samsung Electronicslg...

McDonald's Twitter Campaign: Advantages, Disadvantages, and Communication Planlg...

The Social Media Metricslg...

Integrated Marketing Communications and the Changing Media Landscapelg...

Communication in Samsung 7 Case

Integrated Marketing Communication for Samsung S9

Strategic Management of Samsung Electronics

McDonald's Twitter Campaign: Advantages, Disadvantages, and Communication Plan

The Social Media Metrics

Integrated Marketing Communications and the Changing Media Landscape