Samsung Galaxy Note 7 - SWOT Analysis

Watch Video: SWOT Analysis - What is SWOT? Definition, Examples and How to Do a SWOT Analysis (6:27) https://www.youtube.com/watch?v=JXXHqM6RzZQ&feature=emb_logoand read this week’s assigned chapters, paying close attention to “PART I: SITUATION ANALYSIS” (pp 463-474 in the text). Using the insights in both the text and the video, conduct a SWOT analysis for the company that you chose for your paper in this course. You should approach the analysis as though you are a manager in the first steps of creating a strategic marketing plan to navigate the crisis that you wrote about in Part 1 of your paper. The written assignment should be 2-3 pages and should include both a SWOT analysis (use the Stericycle example on page 470 of the text as a template) as well as an explanation of the bullet points included. 

Running head: SAMSUNG GALAXY NOTE 7
SAMSUNG GALAXY NOTE 7
Name of the Student:
Name of the University:
Author Note:

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To understand the business scenario and the business process of a particular product or an
organization, developing a SWOT analysis is the most effective solution. Therefore, in the
following analysis, a particular product of Samsung has been chosen and a SWOT analysis of the
product has been developed.
The product that has been chosen for the SWOT analysis is the mobile, Samsung Galaxy
Note 7. Samsung is one of the largest developer and producer of electronic gadgets and among
many of its products, the Galaxy Note 7 is one of the most bought and used products of the
company. Therefore, to understand the reasons behind the popularity of the mobile phone, the
following SWOT analysis can be great help. The positions of opportunities, and weaknesses will
further provide an understanding for the further development and manufacture of Samsung Note
7 pro.
SWOT Analysis:
Strengths First and foremost, the product had a wider reach. The organization had
marketed he product almost in every states and across the country, wherever
the chains of the organization are present.
Since the product had a wider reach therefore, the supply chain management
and the dealership opportunities for the organization to market the product had
become very easy.
The third important point is that, the cost of the product was kept very low and
pocket friendly, which is one of the prime reasons for the wider expansion of
the product.

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The electronic gadget has a strong financial position as well, since the
organization had been generating the profit out of the product for the next five
years of the manufacturing of the product. At the same time, the organization
had experienced positive return of the capital expenditure.
The product itself had certain features which helped it to experience a greater
market expansion. The gadget has a very good data base system, which
provides better solvency and the automation system or the artificial
intelligence and the automation system that is built into the product is also
very much easy to follow and use.
Next the product comes with Android 6.0.1- Marshmallow operating system,
along with a TouchWiz UI touch processor. The stereo sound system and the
HDR gyro- EIS quality helps the gadget to support 2160p video at a 30fps.
Also the product comes with an Octa core processor with 4x1.6 GHz, and with
a 26mm wide screen to provide an ultimate video experience. And all these
features are provided at a very cheap price, therefore, making it the best buy
decision (Hartley, 2017).
Weaknesses This particular product has receive or experience very less amount of research
and development afterwards.
The organization takes more time to ensure the purchase of the products and
the time for selling the products are also quite high than any other organization
or product.
Thirdly, though the organization had received a greater sales and a high return

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of investment, yet it was observed that the organization had experienced
problems with the cash flow system. The organization was faced with
unnecessary cash flow problems and a very slow cash flow system which
resulted into unnecessary and unwanted borrowing of money.
Next, according to the market researchers, the cultural attribute that the
product had lacked an orientation of diversity. The color and the model or the
outlook of the product had lacked diversity approach.
At the same time, the camera of the product was not up to the market.
According to the researchers, the quality of the camera was compromise by the
organization, and after a continuous use of four to five months, the poor
quality of the picture can be realized.
Further, use of Exynos 8890 had affected the processor system and the
researchers had opined that the quality of the processor was also compromised
by the organization, which influenced the customer experience (Sheppard,
2016).
Opportunities Samsung is one of the major electronics brand, with a developed research
team, therefore the up gradation is the product can be easily made.
The marketing team of the organization is also very improved and effective,
which ensures the market expansion and a further reach of the product.
The organization has kept the price of the product extremely cheap and pocket
friendly, which helps in gaining a position in the market, along with higher

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sales (Sheppard, 2016).
Threats The electric industry is always developing, therefore the new entries in the
market from the other organizations us one of the major threat for the product.
Also, the customers of today’s time, do not like to use a similar product for a
longer period, therefore, there is automatically a demand for newer products
which affects the market of this particular product (Hartley, 2017).

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References:
Hartley, S. (2017). The case of the exploding Samsung phones. Busidate, 25(1), 9.
Sheppard, J. (2016). Samsung Case Synopsis.