Risk As Well As Crisis Management of Samsung Galaxy Note 7 Battery Crisis

Running Head: SAMSUNG GALAXY NOTE 7 BATTERY CRISIS 1
Risk As Well As Crisis Management of Samsung Galaxy Note 7 Battery Crisis
Name:
Institution Affiliation:

SAMSUNG GALAXY NOTE 7 BATTERY CRISIS 2
Review of Samsung Note 7 Battery Crisis
Electronics made by Samsung Company for an extended duration have remained to be
the best brands around the international marketplaces. The company produces different preferred
devices that cause the company to be preferred manufacturers of mobile devices. Besides,
products of Samsung Company have been featured on various platforms of media across the
entire global community (Vignal & Barki, 2017). The achievements of the company had been
remarkable since it majorly concentrated on the production of various appliances for home use as
well as the creation of semiconductors. When the company decided to attempt its operations on
mobile handset devices, specialists on organization turn out to be successful. Even though the
management of the organization has preserved the drive of its success in operations, it has skilled
many concerns that they require to address quickly for effective services in the global
marketplaces. The need to address the crisis such as Samsung Note 7 Battery Crisis was
necessary since the competition poses to the company by other companies that deals with the
production of phones had intensified (A Brief History of Samsung's Troubled Galaxy Note 7,
2018). The increased cases of competition made the Samsung Company focus on invest in
different innovation approaches with the focus on introducing mobile devices that are high-end
to rival those of its chief competitors. In the early days of 2016, Samsung Company faced
different crisis that linked with its advanced device of handset of model of Note. Therefore, the
primary target of this research paperwork is to examine Samsung Galaxy Note 7 battery crisis
that Samsung Company faced in the past by looking at how the organization responded to this
crisis and explaining how the crisis could have been solved differently by an individual.
Categories of the risk faced by Samsung Company

SAMSUNG GALAXY NOTE 7 BATTERY CRISIS 3
The dangers faced by the company on production of the Note 7 battery can be the group
into three different categories (Forbes Welcome, 2018). These three categories comprise of:
 New manufacturing dangers
 Fast charging dangers
 Dangers connected with the phone design
New manufacturing danger of Samsung Note 7 battery
Samsung Company was unable to efficiently explain what went wrong with the batteries
that it had produced and released to the global markets in innovative Galaxy Note 7 devices. The
assessment of produce by the authority that deals with safety of consumer product on the issue
highlighted that the batteries of Samsung Note 7 were faulty. The organization on their
assessment claimed that Samsung Note 7 was too large to fit well into available space on the
produced gadgets (History | Company | Samsung US, 2018). The commission also pointed out
that the process of establishing produced cells into Galaxy handset would tuck the bends of the
Note 7. The crimping of the phone could then result in the cases of the short circuit. The result of
the short circuit remains to be dangerous to gadget users since it can lead to instances of
overheating and eventually result in the explosion during usage. The assessment made the
Samsung Company to replace the batteries of SDI as well as approaching the Amperex
Technology Ltd based in China for replacements (How Did Samsung Botch the Galaxy Note 7
Crisis?, 2018). Besides, batteries produced from Amperex also had the same effect of
manufacturing problems. Accordance to sediments by different investigators, the issue of the
explosion of Note 7 batteries associated with the explosions that were far beyond the batteries
produced.

SAMSUNG GALAXY NOTE 7 BATTERY CRISIS 4
Samsung Company on its operations also failed to give a concrete explanation of the
Note 7 battery crisis to the targeted customers and the public at large. The parent organization of
Amperex also was unable to comment adequately on the issue of the battery (Oddy & Rarr,
2018). The airlines that deal with the battery also lacked adequate data concerning the whole
issue that affect the production of the battery. Therefore, carriers failed to have ideas of what
they needed to share out with their esteemed as well as targeted customers.
Fast charging risks
Risk of charging fast of produced Samsung Note 7 battery became to be a major risk that
associated with the process involved in charging Galaxy Note 7 devices. According to comments
by Cho (2016), Samsung Galaxy Note 7 was established with the feature of fast charge n and this
became a vital factor in causing explosion. The risk on Note 7 battery was because of pinch
integral into processor of the handset to improve charging speed. The process of charging cells
rapidly ended Samsung Galaxy handset of model of Note 7 to be volatile to its users. Besides, if
the engine of the Samsung is pressed so tough, it is probable to detonate (Amanda, 2016). Thus,
crisis affecting cells of Note 7, it is evident that one of the components had to be interfered with
in the whole process. Therefore, the charging system of Note 7 remains to be dangers that
associates with explosion of the phone.
Risks relating to the design of Samsung Galaxy of model of Note 7
Galaxy Note 7 remained to remain as the most sophisticated mobile device of the
Samsung Company in its history of operations. In accordance to sediments by the Samsung
Company experts, the phone of Galaxy Note 7 was obtainable to confront supremacy of other
phones notably Apple around global marketplaces (Bulik, 2016). The advanced mobile device