Risk Management Strategies: A Case Study on Samsung Galaxy Note 7

Individual Report

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Overview of the case study..........................................................................................................1
Evaluating case study on the basis of risk assessment, consequences, impact and many more..2
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Risk management can be described as practice which is used by organisational managers for
identifying, assessing as well as controlling varied threats in regards with capital and earnings of
an establishment (Callahan and Soileau, 2017). Main purpose of risk management is to recognise
probable problems before their occurrence as well as try to grab opportunities in an effective
manner. It is needful for risk assessing manager to have effective analytical as well as problem-
solving skills for evaluating the organisational risks in a strategic manner. In order to have a
better understanding about risk assessment strategies, a case study on Samsung Galaxy Note 7
products have been taken into consideration. This project report delves an understanding about
attitude, appetite, identification, consequences as well as impact regarding risks faced by
managers of Samsung at the product launch of Galaxy 7 products in 2016.
MAIN BODY
Overview of the case study
This case study is about the product range of Samsung which majorly consisted of
portfolio of Galaxy 7 models. Their models are gets exploded due to their batteries which are
exported from two differentiated manufacturing firms. As per the findings, issues in batteries are
due to insufficient insulation materials as well as their design whereby electrodes are not
properly functioned.
Galaxy 7 has been launched in 2016 whereby managers of Samsung have marketed their
phones as a large screen as well as positioned this as their rival for Apple (Lopez, 2017). Later in
September, Samsung have received varied complaints regarding overheating as well as
exploding batteries. For that, it offered refund as well as replacement to their customers. There
were two battery issues which made Samsung’s group were small in size which led to cause
negative electrodues bent down which increases the likelihood in regards with short circuiting.
Secondly, managers of Samsung face batteries issues whereby a third party provider Amperex
Technology Limited has incorrectly welded the batteries. Managers of Samsung want to make
their models thinner which led them to manufacture a thin battery. By producing thin batteries,
separators are also made thin removing the thickness margins. This practice has increased the
probable chances of these elements spark by touching.
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