Business Management Internship Placement at Samsung

This report covers the business management on Samsung company which includes the introduction, main body and conclusion part. It outlines the product and service and analyses the organization along with the findings and recommendations.

Business Management
Internship Placement

Table of Contents
INTRODUCTION...........................................................................................................................1
Organization overview...........................................................................................................1
Organization operation plan and activities.............................................................................1
How stakeholders and their requirements are identified by the organisation........................1
Purpose of the report..............................................................................................................1
MAIN BODY...................................................................................................................................2
Task 1: Outlining the product and service..............................................................................2
Overview.......................................................................................................................2
Delivery.........................................................................................................................2
Quality standards...........................................................................................................2
Supply chain..................................................................................................................3
An associated process...................................................................................................3
Usage of ICT.................................................................................................................4
Task 2: Analysis of the organization......................................................................................4
Using diagnostic tools...................................................................................................4
Comparing with theory.................................................................................................5
Indicate Good practice..................................................................................................5
Room for continuous improvement change in operations............................................6
Task 3: Findings.....................................................................................................................6
Recommendations.........................................................................................................6
CONCLUSION................................................................................................................................6
Covered in the report..............................................................................................................6
Summarise issues....................................................................................................................6
Summarise findings................................................................................................................7
References:.......................................................................................................................................8

INTRODUCTION
Organization overview
Organization chosen here is the Samsung which is one of the leading international
electronics company headquartered in South Korea and established in 1938. It is also the
multinational conglomerate company which also deals with the consumer electronics as well.
Organization operation plan and activities
Samsung's operational plan includes various departments such as research and
development function and procurement function along with the manufacturing function and
logistics function which is followed by the sales function and after services functions. Moreover,
all such activities follows some process such as it involves strategic directions from great people
to creativity and partnership (GADALLA, 2020).
How stakeholders and their requirements are identified by the organisation
Samsung identifies their stakeholders and their requirements by simply understanding the
needs of the project as per the goals and objectives. Brainstorming is also conducted for better
prioritising the stakeholders in a correct manner and then understanding the requirements
according to the identifies stakeholders and feasibility of the project undertaken (Park and Hong,
2019).
Purpose of the report
The purpose of the report is based on the following discussion made on the Samsung
company such as the discussion is done on the product and service of the organization which
includes overview, delivery, quality standards, supply chain, process and ICT. Analysis of the
firm which includes diagnostic tools such as performance measures, quality audits and service
scape. Comparison with operational theory and indicating Good practice along with the room for
continuous improvement change in operations and recommendations which is followed by
proper conclusion which includes summary of issues and findings. Basically the report is all
about the business management and operations describing about the business activities.
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MAIN BODY
Task 1: Outlining the product and service
Overview
Product and service portfolio of Samsung includes the smart phones and tablets along
with the audio sound and watches which is followed by the television and refrigerators and also
the washing machines and many more. Moreover, LED panels and memory chips along with the
NAND flash and solid state drives which is followed by the digital cinema screen and printers as
well. Services includes feasibility study and financing along with the engineering and
procurement which is followed by the construction and transportation & installation and also the
commissioning and operation & maintenance. Moreover, the project management and integrated
systems. Consumer electronics area occupies major part of the company's product portfolio
(Kokuytseva and Ovchinnikova, 2021).
Delivery
Delivery system of Samsung is efficient such as they mostly ship their products which are
eligible for standard ground shipping of the country that is United States. Products of Samsung
which highly requires the eligibility delivery of standard freight for shipment to more than 40
states of the nation. The company's shipping takes approximately of one to seven business days
which is dependent on the shipping location. Company also provides the live tracking number
for the product which is being ordered until it is delivered to the customers. This tracking
number can be used on the company's logistics website.
Quality standards
Quality standards of the company is based on the quality management systems which
enhances on a continuous basis in order to achieve the best quality in all its product and services.
It has a quality policy statement which describes the objectives of quality that involves the key
performance indicators in terms of processes and also the projects of joint quality improvement
with the stakeholders mainly suppliers and customers associated with an organization. Company
uses the quality standards in the form of improving processes and products along with the
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services which is followed by the culture and background in which the company is working
(Smith-Ditizio and Smith, 2019).
Supply chain
Supply chain management of company focuses on the strategy which makes sure the
competitive edge encompassing in the form of cost and delivery along with the quality and
technology which is followed by the human resources and many more. This is done in order to
maximise the efficiency and speed along with the synergy in terms of suppliers which also
formulates the corporate ecosystem that allows sustainability in growth and development.
Sustainability includes the creation of their own information system by reducing the outsourcing
and expansion of memory chip division which enables advantages to the firm. Innovative
designing of the product with features which are value added by leading the market instead of
following the rivalries in order to enter the newly emerging markets such as Africa and
Bangladesh.
An associated process
Process of Samsung starts from the very top management of the company which includes
the firm's infrastructure such as financing and planning along with the investor relations and
many more. Human resource management includes the recruiting and training along with the
compensation system and many more. Technology development includes the product design and
process design along with the market research and many more. Procurement includes the
services and machines along with the advertising and data management. All these are the support
activities of the organization. There are also the primary activities followed by the company are
such as inbound logistics which includes customer access and data collection along with the
incoming materials storage and devices. Operations includes the branch operations and assembly
along with the component fabrication and many more. Outbound logistics includes order
processing and warehousing along with the report preparation and many more. Marketing and
sales includes sales force and promotion along with the advertising and proposal writing which is
followed by the website. After sales services includes installation and customer support along
with the complaint resolution and repairs.
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Usage of ICT
Samsung uses information communication and technology in an advanced manner with
proper maintenance and security systems. This is because it is considered as the world leader in
updated semiconductor technology which depicts the advanced system and memory which is
fuelling the future in technology such as in 5G and artificial intelligence along with the cloud and
edge which is followed by the internet of things and autonomous vehicles. The company
highlights the new processor and capabilities in memory devices. Cellular network that is
wireless communication is used by the company to communicate any information regarding data
can be transferred in a safe manner. Physical systems are also used but in an internal firm's
framework (Lee, Kang, Kim and Kim, 2019).
Task 2: Analysis of the organization
Using diagnostic tools
Performance Measures
Performance measures is done in the organization on the basic five basis such as finance,
staffing, manufacturing and marketing. Financial measures is done by calculating the accounts
receivables turnover, days sales outstanding, operating cash flow, quick ratio, accounts payable
turnover, cash conversion cycle, operating profit margin and net profit margin. Staffing measures
is done by calculating the absenteeism rate, overtime hours, utilization rate, employee
satisfaction, employee turnover rate and response to open positions. Manufacturing measures is
done by calculating the throughput, first pass yield, demand forecasting, changeover time, takt
time, machine downtime rate and cycle time. Marketing measures is done by calculating the cost
per click, cost per acquisition, return on advertising spend, marketing originated customer
percentage and lead conversion ratio. Operation dashboard streamline the operations with the
help of automated data collection, centralised data, reporting templates and instant report
generation. Measures for distribution team are such as perfect order rate, picking accuracy,
inventory carrying cost, on time delivery, dock door utilization rate, space utilization, storage
productivity, receiving cycle time and fleet asset utilization
Quality audit
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Quality audit of Samsung makes sure that the usage of materials by the company is of the
stable quality and supply capabilities because they follow the certification procedure. This is a
process which is designed to validate the conformity of the product, capability of production and
supply risk assessment with the supplier and self checklist along with the manufacturing site
audit. Moreover, the company follows the four components for quality auditing such as quality
planning, quality assurance, quality control and quality improvement (Haizar, Kee, Chong and
Chong, 2020).
Service scape
Service cape of Samsung includes the smart devices such as sensing and monitoring part
that is the data gathering and data presentation along with the device control which comes under
actuating part. Space includes layout, function and design. Ambience includes sound, light, air
conditioned and scent. Social scape includes in service and non commercial relationship.
Artificial intelligence includes reasoning part that is data processing. Data scape includes
primary, secondary and external databases. Connection infra includes network cloud.
Comparing with theory
Operational theory
Operational theory used by the Samsung are based on the Japanese management style
which targets on the CEO system and uses American practices. It mainly focuses on the
integrated vertically supply chains and inclining up the value of production. The system of
operation in the company mainly follows the documentation process which includes the
maintenance and service documentation and a user manual. It supports in troubleshooting with
the help of troubleshooter in the form of mental model which specifies that how should the
system must operate (Rumetna, Renny and Lina, 2020).
Indicate Good practice
Samsung has the good practices of management and leadership style it uses in its
operations in a strategic manner. It implements new trend of management and operations on a
frequent basis of time for better change management in order to grow and develop. Japanese
management style teaches the company on how to be qualitative and quantitative with their
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products and services so that they can gain maximum satisfaction level of customers and other
stakeholders as well (SONG, Song, ZHANG and Yang, 2018).
Room for continuous improvement change in operations
There are various tools which provides room for continuous improvement change in
operations such as it uses the failure mode and effects analysis which includes various stages
such as detecting the failure mode, severity number, probability number, detection number, risk
priority number and actions plus check. Control chart is also used by the company such as
statistical process control technique, visual tool, recorded data and sample number (Rhee, 2020).
Task 3: Findings
Recommendations
It is recommended that Samsung must focus less on variety but more on the quality of the
products and services offered by the company. Firm must strengthen its technology in terms of
hardware, software and their featuring. It must target on launching the sub-brands with
innovative and enhanced strategies. It is suggested that the company must expand the number of
stores in order to establish footprint on a wider horizon. Moreover, they should also focus on the
competition in context of creativity and functioning (Setiawati, 2020).
CONCLUSION
Covered in the report
This report covers the business management on Samsung company which includes the
introduction, main body and conclusion part. Introduction covers the organization overview and
organization operation plan and activities along with the stakeholders and their requirements are
identified by the organisation and purpose of the report. Main body covers the outlining the
product and service and analysis of the organization along with the findings. Conclusion covers
the summarising issues and summarising findings.
Summarise issues
Issues are summarised such that the company's operations management is not up to date
which means that the firm is efficient but not effective. Hence, to improve all such areas,
recommendation are discussed above in terms of the issues in context of the Samsung company.
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Summarise findings
Business management is an important concept to learn and study so that its applications
can be applied in the real world organization. Therefore, it is important to analyse the
organization overview. It is essential to examine the organization operation plan and activities. It
is necessary to determine the stakeholders and their requirements identification by the
organisation and purpose of the report. It is significant to gain the knowledge about outlining of
the product and service. It is crucial to assess the analysis of the organization. It is imperative to
investigate the findings and recommendations. It is vital to summarise all the things in the
conclusion part. Hence, this report covers all such findings in order to better understand the
concept of business management and operations.
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References:
Books and Journals
GADALLA, A., 2020. SAMSUNG MANAGEMENT.
Haizar, N.F.B.M., Kee, D.M.H., Chong, L.M. and Chong, J.H., 2020. The impact of innovation
strategy on organizational success: A study of Samsung. Asia Pacific Journal of
Management and Education (APJME). 3(2). pp.93-104.
Kokuytseva, T.V. and Ovchinnikova, O.P., 2021. Digital Transformation Management of the
Organization as a Key to Its Sustainable Development. In Modern Global Economic
System: Evolutional Development vs. Revolutionary Leap 11 (pp. 1179-1189). Springer
International Publishing.
Lee, C., Kang, S.K., Kim, H. and Kim, I., 2019. Background and Activities of the Samsung
Ombudsperson Commission in Korea. Journal of Preventive Medicine and Public
Health, 52(4), p.265.
Park, Y.W. and Hong, P., 2019. Building network capabilities in turbulent competitive
environments: Practices of global firms from Korea and Japan. CRC Press.
Rhee, I.Y., 2020. Engagement and integrity as the core of communication with examples from
Samsung Electronics. Science Editing. 7(1). pp.73-77.
Rumetna, M., Renny, E.E. and Lina, T.N., 2020. Designing an Information System for Inventory
Forecasting:(Case Study: Samsung Partner Plaza, Sorong City). International Journal of
Advances in Data and Information Systems. 1(2). pp.80-88.
Setiawati, S.D., 2020. CUSTOMER RELATIONSHIP MANAGEMENT PT. SAMSUNG
ELECTRONICS INDONESIA DI TENGAH PANDEMI COVID-19 DI
INDONESIA. LINIMASA: JURNAL ILMU KOMUNIKASI. 3(2). pp.55-66.
Smith-Ditizio, A.A. and Smith, A.D., 2019. Samsung Company and an Analysis of Supplier-
Side Supply Chain Management and IT Applications. In Advanced Methodologies and
Technologies in Business Operations and Management (pp. 1249-1262). IGI Global.
SONG, H.X., Song, X.U.E., ZHANG, X.F. and Yang, X.U., 2018. Research on Group
Enterprise Competitiveness Evaluation Model and Empirical Analysis. DEStech
Transactions on Social Science, Education and Human Science, (emse).
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