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The Social Media Metrics

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Added on  2020-10-22

The Social Media Metrics

   Added on 2020-10-22

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31 January AdditionalRequirements
The Social Media Metrics_1
TABLE OF CONTENTSREQUIREMENT 1..........................................................................................................................2Research methodology................................................................................................................2Identifying social media metrics and ways for using data..........................................................2REQUIREMENT 2..........................................................................................................................3REFERENCES................................................................................................................................4
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REQUIREMENT 1Research objective: To review the number of responses towards launch of 5G by Samsung inyear 2019 with help of social media metrics.Research methodologyResearch type: In this study, there will be application of qualitative research which willacquire understanding about underlying reasons, motivations and opinions.Research approach: There will be application of inductive approach where first data willbe gathered, pattern will be observed and then theory will be developed.Research philosophy: Interpretivism philosophy will be used as it helps in measuring thislatest phenomena as this involves interviews and observations as well.Data collection: The data will be gathered from secondary sources such as in-person,internet survey, articles and phone.Identifying social media metrics and ways for using dataThere are various social media analytical tools which helps in getting responses throughlaunch of 5G are stated below:(Source: Dominique Jackson, 2019)Sprout Social: This will help in measuring performance across Twitter, Facebook,Linkedin and twitter as on single platform. In the above there is overview of each importantactivity where 8,431,458 were total impressions and total engagements were lower as 6,328,104and with very small proportion this add was clicked as 4456. In the similar aspect, growth of
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