Impact of Samsung Note 8 Launch on the Company

ACCOUNTING 1
Accounting
by [Name]
Course
Professor’s Name
Institution
Location of Institution
Date

ACCOUNTING 2
Introduction
Samsung, is a South Korean company that deals with different types of electronics. Due
to its proper operational strategies and consideration of quality, the company is termed as one of
the world largest producers of electronic devices. Over the years, large screen smartphones have
increasingly become popular, a trend that is largely attributed to galaxy note phones being
introduced to the market by Samsung. The purpose of this study is to provide a discussion how
introduction of Samsung Note 8 to the market has affected the company. The report will also
discuss the circumstances leading to its launch and whether or not the company has succeeded
from the launch.
The recall and discontinuation of Galaxy Note 7 was one of the reasons why Note 8
was introduced. The primary reason for this introduction was that the company needed to recover
from the stained reputation following Galaxy Note 7 failure as there we reports that the phone
overheated to the extent where, in some cases, it busted (Eadicicco 2017). The company’s
stained reputation was so severe that there was doubt whether the company, the Note line to be
specific, would ever recover. Hence the need to introduce a much-needed updated Note 8
smartphone phone.
Introduction of this device was aimed at strengthening Samsung’s competition with iPhone, one
of the firms that is believed to have dominated the mobile phone industry. Apart from
competition, the company also wanted to address the changes in consumer perceptions. Some of
the features portratyed by this device include display of 5.70 inch, a RAM of 4GM, Storage
capacity of 64 GB, Resolution of 1140x2560, among other enhanced features

ACCOUNTING 3
After multiple complains concerning the functionality of this device especially the quality
of its battery, the company did various enhancements with aim of regaining customer trust on
their Note phones (Reuter 2017). They pledged multiple improvements on the phones to ensure
product and customer safety which included rigorous battery tests plus more improved standards.
All these was to ensure that the next note phone they produced, which is note 8, was of higher
standards meeting all the customer expectations and avoiding another disaster (Francisco 2017).
Also the company wanted to be ahead of the competitors like apple who had launched IPhone 8.
For that reason, Samsung needed to launch galaxy note 8 so as to maintain the competition.
While trying to make itself one of the most innovative and quality brands within the
industry of electronics, Samsung strives to achieve a competitive advantage that is sustainable by
ensuring that it remains number one in the digital market. Their policy is “we will devote out
human resources and technologies to create superior products and services thereby contributing
to a better global society” (Rudenko 2014). Through this policy, the company has remained in
operation for several decades even with stiff competition that comes from various firms.
Based on its policy on attaining and achieving a competitive advantage, they have
differentiated their products from their competitors in three categories (TMS 2016). The
categories are firm linkages, product attributes and firm-customer relationships. Samsung’s
products are similar to their competitors’ products, therefore, the company deals with this kind of
competition within five industries that are different. Hence they ensure that features incorporated
in its products are unique and different. A good example is the pod cast feature that is added
within their headsets to give their customers more functionality.