Samsung - SWOT and PESTLE Analysis

This document provides a detailed SWOT and PESTLE analysis of Samsung, including its strengths, weaknesses, opportunities, threats, and the political, economic, social, technological, legal, and environmental factors affecting the company. It also includes recommendations for Samsung to improve its seller's margin and advertisements.

Samsung - Swot and Pestle
analysis

TABLE OF CONTENTS
SWOT Analysis of The SAMSUMG..............................................................................................3
PESTLE Analysis of the SAMSUNG..............................................................................................3
Porter's Five Forces Analysis of the SAMSUNG............................................................................4
Recommendations............................................................................................................................4
REFERENCES................................................................................................................................5

SWOT Analysis of The SAMSUMG
Strength Weaknesses
Samsung has very innovative company,
currently holding high reputation in the UK
(Gürel and Tat, 2017).
Samsung has highly diverse product portfolio
and also low profit margin.
Opportunities Threats
Invest heavily in research and development
and focus on new technology.
Emergence and growth of other companies in
UK, like; Vivo, One Plus, Oppo,etc.
PESTLE Analysis of the SAMSUNG
Political Economic
One of the political impact which can affect
the company is Brexit. As it is a foreign
company it may have negative consequences
on its sale and movement of employees.
Samsung advances to gain new market.
However, the driver is uncertain due to the
continuing world economic crisis that is
impacting and influencing negatively the
purchasing power of customers. UK is
economically stable country which may have a
positive impact on the financial growth of the
company.
Social Technological
Samsung is highly reputed company in the in
UK market, because it has the talent of covert
their marketing strategies according to local
culture. Company showing relative ads to
people for attract them.
Samsung has very innovative company, beside
UK government heavily invests on technology
which can prove beneficial for the company
(SHTAL and et.al., 2018). That team put high
efforts in the innovation of new products as
there is a huge opportunity available for the
country.
Legal Environmental

Company is facing bulky lawsuits and battles
as regards the imitation case the Apple's that is
the iPad and iPhone. The imitation case has
caused a bad image to the Samsung.
On the basis of current environmental crisis
and climate change, and pressure from UK
government, Samsung started manufacturing
their products in purely ethical way which
favorable for the environment. Company
understand the negative impact of
manufacturing industries on environment.
Porter's Five Forces Analysis of the SAMSUNG
Competition in the Industry Potential of New Entrants
According to current condition of the industry,
Samsung will engage in competitive actions to
gain leader position in the market. This makes
the rivalry among competitor companies a
stronger force within the industry. Samsung
has growing year to year and according to
company's market strategies, company also
grow for a few year ahead.
The access to distribution networks is easy for
the new entrants, which can easily set up their
channels and come into the industry (Campbell
and Park, 2017). These factors make the threats
of new entrants a strong force within the
industry.
Power of Suppliers Power of Customers
Samsung can benefit from developing close
relationship with its suppliers where both of
them benefit.
Samsung always try to focus on innovation and
differentiation to attract new buyers, because
buyers mostly wants to buy quality products.
Threat of Substitute Products
Samsung always provide quality products at a
reasonable price as compare to substitute
products that provide higher quality but at a
higher price (Rothaermel, 2017). So buyers
choose Samsung products.

Recommendations
Samsung provides quality products at a reasonable price, it is fine but company also needs to
increase seller's margin, because finally customers go to sellers for buy Samsung products but if
sellers no gain reasonable margin by selling Samsung products then they show other brand
products to customers. Company needs to satisfy them by providing some extra advantages for
selling company's products. Other one is Samsung's advertisements are good but company needs
to improve them because ads are influencing people positively and attract them highly.

REFERENCES
Books and Journals
Campbell, J. M. and Park, J., 2017. Extending the resource-based view: Effects of strategic
orientation toward community on small business performance. Journal of Retailing and
Consumer Services. 34. pp.302-308.
Gürel, E. and Tat, M., 2017. SWOT analysis: A theoretical review. Journal of International
Social Research. 10(51).
Rothaermel, F. T., 2017. Strategic management. New York, NY: McGraw-Hill Education.
SHTAL, T. V and et.al., 2018. Methods of analysis of the external environment of business
activities. Revista ESPACIOS. 39(12).