Performance Analysis of Hilton Hotel: Strengths, Weaknesses, and Recommendations

This presentation focuses on investigating the performance of Hilton Hotel, analyzing its strengths and weaknesses, and proposing recommendations for improvement. It includes a profile of the selected business, comparative measures of performance, and suggestions for overcoming identified weaknesses. Additionally, it explores ways to maintain and strengthen existing performance and suggests new areas for business expansion. The presentation concludes with a summary, recommendations, and a list of references.

SMALL BUSINESS
ENTERPRISE (SME)

LO1
Be able to investigate the
performance of a selected small
business enterprise

1.1 PROFILE OF THE
SELECTED BUSINESS
The Hilton is a stylish bed and breakfast hotel that is giving its hospitality services in
England.
The hotel is situated at the outside of beautiful historic town of Hadleigh. It offers a
great place to stay and everything that the customers need on their doorstep.
The SME expects all its guest to feel relaxed while staying and the aim is to provide
comfortable surroundings along with adding an element of luxury in the services
(Blackburn, Hart and Wainwright, 2013).
The targeted customers for Hilton hotel are middle class consumers who wants to
enjoy a good accommodation and food within a reasonable budget.

STRENGTHS
All the visitors are attended with warm greetings and generosity.
The rooms are having high quality mattresses and soft duvets for maximum comfort
and sound night sleep (Chahal and et.al., 2014).
Each room has a TV, tea & coffee making facilities and the other useful things.
The breakfast is also served on specific dietary requirements.
Guest siting area offers a good place to relax and to explore the beautiful
surroundings of the countryside.
Packing and home delivery facility is also available (Perry and Coetzer, 2009).

WEAKNESSES
The location of hotel is not impressive as there are no nearby pubs, restaurants, tea
rooms, etc. (Agrwal, 2012).
Absence of taxi services which is creating problem for the visitors.
Lack of experience in the staff which affects the services of the hotel.
The management style is not effective as there is indiscipline and lack of control.
Absence of online booking facility.

1.2 Carry out an analysis of the business using
comparative measures of performance
The business performance of Hilton can be analyzed by using different measures such
as sales, profitability, staff turnover, job satisfaction, etc. For that purpose, a
competitor of the hotel has been taken into consideration named IBIS.

PROFIT COMPARISON

SALES COMPARISON

LO 2: Propose changes to
improve management and
business performance

2.1 RECOMMEND WITH JUSTIFICATION,
APPROPRIATE ACTIONS TO OVERCOME THE
IDENTIFIED WEAKNESSES IN THE BUSINESS.
Training and development
Good location
Effective management style
Taxi and online services

2.2 ANALYSE WAYS IN WHICH EXISTING PERFORMANCE
COULD BE MAINTAINED AND STRENGTHENED.
Offering value added services
Hiring skilled employees
Business penetration
Environmental scanning
Customer relationship management

2.3 RECOMMEND WITH JUSTIFICATION, NEW AREAS
IN WHICH THE BUSINESS COULD BE EXPANDED.
Small business enterprise are required to focus on expansion opportunities to increase
the size of the business. These opportunities are to be grabbed from time to time so
that changes can be adopted accordingly. There are some new areas under which the
hotel can achieve expansion.

CONT….
Range of services
Employees
Acquisition or merger

CONCLUSION
From the above study it can be concluded that managing small business enterprise is
also a complex process.
SWOT analysis is a good tool to evaluate the performance of a company.
For achieving expansion, company is required to improve its service standards and
attain high rate of customer loyalty.
Effective management style is also required to be used for better management of
employees.
SMEs are required to focus on expansion opportunities to increase the size of the
business.

RECOMMENDATION
1. Firms are required to focus on expansion opportunities
2. Sources of finance are to be selected on the basis of size and scale of the business
3. Through SWOT, company can identify the threats and opportunities within the
business environment
4. Focus must be on employing skilled and efficient workforce

REFERENCES
Blackburn, R. A., Hart, M. and Wainwright, T., 2013. Small business performance: business, strategy and owner-manager
characteristics. Journal of small business and enterprise development. 20(1). pp. 8-27.
Chahal, H. and et.al., 2014. A comprehensive model of business social responsibility (BSR) for small scale enterprises in Indian
context. Journal of Small Business and Enterprise Development. 21 (4). pp. 716 – 739.
Perry, M. and Coetzer, A. 2009. Small enterprise relations with banks and accountants. Journal of Small Business and Enterprise
Development. 16(2). pp.306 – 321.
Agrwal, V., 2012. Managing the diversified team: challenges and strategies for improving performance. Team Performance
Management: An International Journal. 18(7/8). pp.384 – 400
Armstrong, M. and Taylor, S., 2014. Armstrong's handbook of human resource management practice. Kogan Page Publishers.
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Kask, T., 2011. Strategic decisions as drivers of innovation. Journal of Management. 6(3). pp.300 – 319.
Larimo, J., 2013. Market Entry and Operational Decision Making in East-West Business Relationships. Routledge.