Hospitality Industry Trends Analysis

This assignment requires students to analyze current trends in the hospitality industry. It emphasizes the importance of understanding customer satisfaction, loyalty, sustainability, and the impact of technology on this sector. Students must use provided academic articles as sources for their analysis.

Hospitality Industry
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TABLE OF CONTENTS
1.1................................................................................................................................................3
1.2................................................................................................................................................3
1.3................................................................................................................................................4
3.1................................................................................................................................................4
3.2................................................................................................................................................5
4.1................................................................................................................................................5
4.2................................................................................................................................................5
References........................................................................................................................................7
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1.1
The scope of the hospitality industry refers to the range of businesses that provide
services and facilities in UK. The hospitality economy is one of the field in the country which
has continuous growth prospect in job. This industry of hospitality has been a great source for
generating employment in the country. In employment term , restaurant are easily the largest
sector, closely followed by a pubs , bars and club with the hotel sector. It is estimated that
400000 jobs in hotel and related services. It have 26m jobs in restaurant, 75000 contracts
catering and in hour catering job, 20000 job in event management (Simons, Vermeulen and
Knoben, 2016). This industry diversified in many field such as hotel/lodging, front
offices,travel agencies,house keeping, marketing &sales, restaurant and bar. From one survey it
is found that visitors spent close to 12 billion pounds of a total value of 76 billion pounds which
was the total amount of tourism.
1.2
Hotel Travel and tourism
In Marriott hotel, it follows the line
organizational structure. In this there are
vertical relationship between different level in
the firm. There are only line department which
is directly involved in accomplishing the
primary goal. For example line department
includes production and marketing.Both
department manager are work under the CEO .
They have direct vertically relationship
between different level in the firm.
In the Thomas cook travel agency there are
divisional organizational structure. The firm
can have different basis on which department
are formed such as function, product,
geographic territory, project and combination
approach (Kim, Vogt and Knutson, 2015).
Structure based on division of work based on a
functional activities such as finance,
marketing, etc. or based on type of products
manufactured or based on geographical
location of the units.
1.3  Academy of food and wine service- The Academy of food and wine service is the
professional body for front of house food and beverage service in UK hospitality
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industry,and it is benchmark for best practice standards. This is providing education on
the commercial impact of the front of house experience and offering the right support ,
advice , inspiration, and training to people (Jones, Hillier and Comfort, 2016).
 Association of catering excellence- It is lively, innovation organisation that encourage
caterers and associates from all sectors of the contract catering industry to network face
to face, exchange ideas, socialise and generally keep in touch. Its membership includes a
cross section of manager, chefs , consultants, suppliers etc (Solnet, Kralj and Baum,
2015).
 British institute of inn keeping- It is the professional body for licensed trade and has
13000 members, including staff, managers, licensees and tenants (Falk, 2016). Its
mission is to help those working in pub and bars, providing support to those starting in
the industry. it has qualifications and mentoring schemed to help individual progress ,
support services to help pub manager.
3.1  Operational issue in hospitality- The major issue in hospitality industry is technology, it
may face the difficulty of providing comprehensive, expert technical support at the
individual property level for the multiple system used there. There may be raise the
complexity of the hotel environment, which historically has required many different
system to interact with each other (Wong and Wickham, 2015). Managerial issue in hospitality- Labour and skill shortage is the major problem in hotel
sectors. In hospitality industry there are need for a well qualified workers which represent
the industry reputation. Worker satisfaction and a reputation for long hour and low pay
are cited as contributing factor. Legislative issue- Travel permit restrictions is major legislative issue in the hospitality
industry. As international travel has become more available and less expensive ,
particularly during last two decades, the ability to travel unhindered from country to
country has almost evolved as an inherent right of business and leisure travel
(.Kandampully, Zhang and Bilgihan, 2015).
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3.2
The hospitality industry is represented in every country in the world and is diverse and
complex. The scope of this industry comprises of a range of businesses that provide services and
facilities such as accommodation, food and beverage, entertainment , gaming and related
product. It consists of broad category of fields within the service industry that lodging ,
restaurants, event planning, theme parks, transportation, cruise line etc. In present time,
hospitality have various unit like restaurant, hotel, park that consist of group such as human
resources, marketing, direct operations, maintenance etc. this industry divided into many sectors
like accommodation, gaming, food and beverage, entertainment and tourism sectors (Radojevic,
Stanisic and Stanic, 2015). The function of hospitality is to build the relationship and promote
exchange of goods and services. From one survey it is found that visitors spent close to 12 billion
pounds of a total value of 76 billion pounds which was the total amount of tourism.
4.1
As we know that hospitality industry is growing continuously in the UK. There are huge
area covered by budget hotel, over half of the hotel in the UK development pipelines budget
properties so that travellers can easily afford the budget hotel. Budget hotels are available at
reasonable cost and they are popular with operator as they are cheaper to build and run.
Company expand their business in serviced department and guest houses also. In the present
trend, hotel provide the online booking facility to its customers so that they can easily access to
the popular and convenient hotel. Hospitality growing very fast with the help of packages
facilities and internet booking (Solnet, Kralj, and Baum, 2015).
4.2
The positive impact of hospitality industry is employment because through this industry,
many people can be able to get the employment in the hotel (Wu, and Liao, 2016). another
impact of development in this sector is that customer can easily get the right information about
hotel and tourism through internet. By online booking of hotel and tourism , this sector is popular
very fast in the country, customer can also provide the feedback about their services through
internet. And negative impact is that company can change their services according to customer
demand and needs. This is very challenging task for organisation to manage the services
according to the market condition.
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REFERENCES
Books and journals
Falk, M., 2016. A gravity model of foreign direct investment in the hospitality industry. Tourism
Management. 55. pp.225-237.
Jones, P., Hillier, D. and Comfort, D., 2016. Sustainability in the hospitality industry: Some
personal reflections on corporate challenges and research agendas. International Journal
of Contemporary Hospitality Management. 28(1). pp.36-67.
Kandampully, J., Zhang, T. and Bilgihan, A., 2015. Customer loyalty: a review and future
directions with a special focus on the hospitality industry. International Journal of
Contemporary Hospitality Management. 27(3). pp.379-414.
Kim, M., Vogt, C. A. and Knutson, B. J., 2015. Relationships among customer satisfaction,
delight, and loyalty in the hospitality industry. Journal of Hospitality & Tourism
Research. 39(2). pp.170-197.
Radojevic, T., Stanisic, N. and Stanic, N., 2015. Ensuring positive feedback: Factors that
influence customer satisfaction in the contemporary hospitality industry. Tourism
Management. 51. pp.13-21.
Simons, T., Vermeulen, P. A. and Knoben, J., 2016. There’s No Beer without a Smoke:
Community Cohesion and Neighboring Communities’ Effects on Organizational
Resistance to Antismoking Regulations in the Dutch Hospitality Industry. Academy of
Management Journal. 59(2). pp.545-578.
Solnet, D., Kralj, A. and Baum, T., 2015. 360 Degrees of Pressure The Changing Role of the
HR Professional in the Hospitality Industry. Journal of Hospitality & Tourism Research.
39(2). pp.271-292.
Solnet, D., Kralj, A. and Baum, T., 2015. 360 Degrees of Pressure The Changing Role of the
HR Professional in the Hospitality Industry. Journal of Hospitality & Tourism Research.
39(2). pp.271-292.
Wong, T. and Wickham, M., 2015. An examination of Marriott's entry into the Chinese
hospitality industry: A Brand Equity perspective. Tourism Management. 48. pp.439-454.
Wu, P. H. and Liao, J. F., 2016. Service-Oriented Organizational Citizenship Behavior,
Perceived Service Quality and Customer Satisfaction in Hospitality Industry. Journal of
Applied Sciences. 16(1). pp.18.
Online
JACOBS.S., 2015. [Online]. Available Through:
<http://www.smartmeetings.com/news/trends/74256/top-10-trends-impacting-hospitality-
industry>.[Accessed on 16th July 2016].
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