Promoting the Talent Competition: A Marketing Strategy

The assignment content outlines the scope control and work breakdown structure (WBS) for a talent competition event, specifically the American Got Talent show. The scope management plan aims to ensure the project is completed within the given time and budget. The WBS provides data dictionaries for every element of the project, including planning, conceptual design development, cost estimation, marketing strategies, registration, and event organization. The project's success depends on analyzing risks in the starting phase and developing a proactive risk schedule. Key considerations include marketing strategies to attract participants and developing an emergency management plan.

Scope management plan for the Event
2017

Contents
Introduction:...............................................................................................................................2
Scope Management Approach:..................................................................................................2
Scope Definition:.......................................................................................................................2
Stakeholders...............................................................................................................................3
Roles and Responsibilities:........................................................................................................3
Risks Identification and Mitigation strategies:..........................................................................4
Development of the emergency management plan....................................................................4
Project scope activities:..............................................................................................................5
Measurement of expenses:.....................................................................................................5
Selection of the venue:...........................................................................................................5
Checklist of the site map:.......................................................................................................5
Audio/Video room:.................................................................................................................6
Marketing strategies:..............................................................................................................6
Scope Verification:.....................................................................................................................7
Scope Control:............................................................................................................................7
Work Breakdown structure:.......................................................................................................7
WBS Dictionary:......................................................................................................................10
Conclusion:..............................................................................................................................11
References:...............................................................................................................................11

Introduction:
The organization of the talent competition such as “American got talent” required the set of
activities which should be carried out for the successful completion of the project. The scope
management plan helps in providing the framework which helps in providing success of the
project depends on availability of resources and identification of risks and mitigation
strategies in the early phases of the project life cycle plan. The deployment of the event helps
in identifying the hidden talent of the participants and helps in building new identity of the
participants.
Scope Management Approach:
The role and responsibility of the participating unit should be clearly defined. The work
breakdown structure helps in analysing the sequences of activities which should be followed
for managing the talent competition program. The purpose of the project is to design the
activities for the flow of event management problems. The planning of the events involves
the identification of the purpose of the event. The development of the American Got talent
platform includes the strategies for the marketing of the competition. The project manager is
responsible for approving the change required in the implementation plan of the project.
Scope Definition:
The scope of the American Got talent project involves the coordination in the following
activities:
 The development of the objective of the project
 Identification of the project plan and the list of tasks and activities which the
stakeholders want to include in the program.
 Identification of the budget
 Development of the program of the schedule
 Deciding different venues for auditions and organization of the event
 Development of the security structure
 Development of the contract with suppliers and entertainers
 Promotion of events
 Development of marketing strategies
 Inclusion of social media platforms and other marketing medium

 Development of risk identification and mitigation plan
 List of infrastructure and equipment required
Stakeholders
The following are the list of stakeholders who are associated with the organization of the
event:
 Publicity and promotion manager
 Coordinator of the catering facilities
 Stage and performance manager
 Admission and ticketing officer
 Administration control officer
 Human resource manager
 Project manager
 Project coordinator
 Project sponsor
 Project control manager
 Project designer
Roles and Responsibilities:
Name Role Responsibilities
John Wright Publicity and promotion
manager
He is responsible for
managing resources required
for publicity and promotion
of the talent competition
K. Mooley Coordinator of the catering
facilities
He looks up on the catering
facilities
S. Liu Stage and performance
manager
The scheduling of the
performance activities
Decoration of the stage
Resources required for the
smooth flow of the
performance
Warren Hasting Admission and ticketing He is responsible for

officer managing the strength of the
audience
W. Wuest Human resource manager The responsibility is to
provide responsibilities to the
volunteers at the time of the
event
L. Xiang Project manager He focuses on verifying the
scope of the project
Sequence of activities
Changes required
S. Perkins Project coordinator He is responsible for change
resolution for managing the
coordination of activities.
G. Gujer Project sponsor The funds will be allocated
on analysing the scope of the
project
D. Rolle Project control manager The controlling of the
activities for the development
of the project on time
F. Hussain Project Designer The designing of the
activities should fulfil the
requirement of the project.
Risks Identification and Mitigation strategies:
The organization of the event is equipped with number of risks and opportunities. “The
analysis of the events and flow of activities helps in identifying the potential hazards
associated with the deployment of the event” (Berridge, 2014). The development of the
project should include the inclusion of services provided at the time of emergency, managing
the venue according to the requirement of the participants, and assessment of the risks. The
periodic meeting should be organized for identifying and assessing the risks and then develop
the risk mitigation plan to resolve the issues related with the area of concern. “The separate
documentation should be prepared for the risks identification and mitigation schemes and the
opportunities provided with the event organized” (Abraham, 2012). The risk management
plan should focus on minimising the risks associated with the developed project.
Development of the emergency management plan
The success of the project depends on the development of the proactive plan for emergency.
The activities which should be focused to develop an emergency management plan involves

the consideration given on the emergency interruption, evacuation points in the deployed
procedures, personal responsibilities of the stakeholders at the time of emergency,
deployment of periodic meetings, centre of incident control, development of communication
links and management of the risk strategy.
Project scope activities:
Measurement of expenses:
 Hiring of the venue
 Hiring of the equipment and resources required
 Association with entertainers and performers
 Promotion and marketing strategies
 Catering facility
 Consumption of power
 Fees
 Security procedures
 Salaries of the judges and other stakeholders
 “Travel and accommodation to the judges and other working team” (Wuest, 2016)
Selection of the venue:
“The selection of the vendor involves the focus of indoor and outdoor requirement of the
activities, convenience of the venue location, adequacy in public transportation” (Slamar,
2016), efficiency in providing facility of catering, availability of the air conditioning room,
comparison of cost with different venues, services provided by the venue place, and
utilization of heavy equipment.
Checklist of the site map:
The checklist which should be followed for the selection of the venue place are as follows:
 Disability in accessing the location
 Availability of drinking water
 Availability of entry and exit emergency points
 Checking of the entry and exit points
 Area used for event management
 Use of fire extinguishers

 Use of IT connections, projectors, and screens
 Catering facilities
 Management of the performance activities
 Management of the power supply
 Inclusion of the registration area
 Security procedures

Audio/Video room:
“The audio visual room is the room where the event activities are going to be performed”
(Toole, 2006). The development of the audio/ video room should consider the requirement of
the entertainers and performers, size of the venue, resources required for the deployment of
the activities, estimation of the audience, date and time scheduled for the performance,
decoration of the stage, 3D equipment required for the stage, coverage of lights, and proper
management of the crowd.
Marketing strategies:
“The development of the marketing strategies helps in the promotion of the event organized”
(Deery, 2010). It helps in attracting more and more participants towards the event which
helps in increasing the popularity of the show. The promotional activities help in increasing
the motivation of the employees and the participants. “The positive response from the
audience helps in moral building of the participants” (Kose, 2011). The different mediums
which can be used for promotion are stated below:
 “Newspaper plays an important role in the marketing strategies for promotion of the
event” (Damm, 2010)
 The banners helps in bringing awareness in the participants about the program
 Direct mail system can be used for deploying judges and other required participants
 “Media partners helps in promoting the event across the nation and international
level” (Perkins, 2015).
 Use of social media platforms helps in attracting young generation for participation in
the event organized.
 The advertisement on the website helps in bringing awareness in the participants
about the program

Scope Verification:
“After the approval of scope management plan of the event, the post event evaluation activity
should be synchronised to gather the feedback from the participant about their experience
with the organized event” (Liu, 2012). The rating system helps in identifying the popularity
of the event among the common people. The consideration should be given on the
promotional activities.
Scope Control:
The status of the approved project should be monitored periodically for completing the
project within the associated time and budget. The changes required system should be done
within the prescribed scope baseline. The WBS helps in providing data dictionary to every
element of the project.
Work Breakdown structure:
Designing of the Talent Competition
Activities Sub Activities
Planning of the Event Event Organization
Number of event activities
Types of performance activities
Development of the conceptual design Planning of the resources
Arrangement of human resource and staff
Hardware required
Seating arrangement
Estimation of number of judges required
Deciding of the venue place
Deciding of audition venue place for
different cities
Measurement of expense associated with
activities
Hiring of the venue
Hiring of the equipment and resources
required
Association with entertainers and performers
Promotion and marketing strategies
Catering facility
Consumption of power

Fees
Security procedures
Salaries of the judges and other stakeholders
Travel and accommodation to the judges and
other working team
Marketing Strategies Deciding of the marketing strategies
Printing of the brochures and posters
Inclusion of the social networking site for
promotion of the talent hunt show
Sending emails for reminder
Registration Online registration facility
Online payment system for registration
Association with banks
Obtaining approval from committee

Planning P
Scope Management plan for talent hunt
competition
Planning of the
event
Development of
the Design
Measurement of
the cost
Marketing
Strategies
Registration
Event
Organization
Number of
event activities
Types of
performance
activities
Planning of the
resources
Arrangement of
human resource
and staff
Hardware
required
Seating
arrangement
Estimation of
number of
judges required
Deciding of the
venue place
Deciding of
audition venue
place for
different cities
Hiring of the venue
Hiring of the
equipment and
resources required
Association with
entertainers and
performers
Promotion and
marketing strategies
Catering facility
Consumption of
power
Fees
Security procedures
Salaries of the judges
and other
stakeholders
Travel and
accommodation to
the judges and other
working team
Deciding of the
marketing
strategies
Printing of the
brochures and
posters
Inclusion of the
social
networking site
for promotion
of the talent
hunt show
Sending emails
for reminder
Online
registration
facility
Online payment
system for
registration
Association
with banks
Obtaining
approval from
committee

WBS Dictionary:
Level WBS
code
Name of the
element
Description
of work
Deliverables Budget Resources
1 1.1 Event
Planning
Event
Organization
Number of
event
activities
Types of
performance
activities
Plan $ 4000 ICT tools
2 1.2 Conceptual
Design
Development
Planning of
the resources
Arrangement
of human
resource and
staff
Conceptual
Design of
the talent
hunt
competition
$ 3000 Designing
tools and
plan
3 1.3 Cost and
expenses
Hiring of the
equipment
and
resources
required
Association
with
entertainers
and
performers
Cost
estimation
plan
$ 15000 Well
efficient
team
Plan
Design
4 1.4 Marketing Printing of Promotion $ 1200 Printed

strategies the
brochures
and posters
Inclusion of
the social
networking
site for
material
Social
Media
Platform
5. 1.5 Registration Online
registration
facility
Online
payment
system for
registration
Increasing
number of
participants
$ 500 Use of ICT
technologies
Relationship
with banks
Conclusion:
The purpose of the project is to develop the scope management plan for organizing the high
level international event named as American got talent. The success of the project depends on
analysing the risks in the starting phase of the project and develops the proactive risks
schedule to overcome the problem. The consideration should be given on the marketing
strategies because it helps in attracting more and more participants towards the event which
helps in increasing the popularity of the show. The activities which should be focused to
develop an emergency management plan
References:
Abraham, S. (2012). Event management. Retrieved from
http://www.pondiuni.edu.in/sites/default/files/event-mgt-260214.pdf
Berridge, G. (2014). Event experience: Design, management, and impact. Retrieved from
http://repository.uwl.ac.uk/id/eprint/1374/1/Graham%20Berridge%20PhD%20Thesis
%20March%202015.pdf

Damm, S. (2010). Best practices in event management. Retrieved from
http://unitec.researchbank.ac.nz/bitstream/handle/10652/1416/Sven%20Damm
%20MBus.pdf?sequence=1
Deery, M. (2010). Social Impact of events and the role of anti-social behaviour. Retrieved
from http://www.emeraldinsight.com/doi/abs/10.1108/17852951011029289
Kose, H. (2011). Special event management and event marketing. Retrieved from
http://www.aabri.com/manuscripts/11847.pdf
Liu, L. (2012). Marketing communication and events plan for creative cultural industries.
Retrieved from http://www.creativepoles.eu/uploads/Klaipeda%20Marketing
%20Communication%20and%20Events%20Plan.pdf
Perkins, L. (2015). Managing the risks associated with extreme events. Retrieved from
https://www.ipcc.ch/pdf/special-reports/srex/SREX_Full_Report.pdf
Slamar, T. (2016). Understanding the motivation for event participating. Retrieved from
https://www.fthm.uniri.hr/files/Kongresi/THI/Papers/2016/THI_April2016_204to218.
pdf
Toole, W. (2006). Towards an international level event management body of knowledge.
Retrieved from
https://www.researchgate.net/publication/233664856_Towards_an_International_Eve
nt_Management_Body_of_Knowledge_EMBOK
Wuest, L. (2016). Event management planning guide. Retrieved from
http://www.wodonga.vic.gov.au/leisure-arts-visitors/events/images/
Event_management_planning_guide.pdf