Scope Of Human Resource Management Report

Runnig Head: HUMAN RESOURCE MANAGEMENT
Human Resource Management
Name of the student
Name of the University
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Table of Contents
Task 1:.............................................................................................................................................2
1.1 Changes in the global environment and HR strategies..........................................................2
Identification and evaluation of the impact of changes in the global environment.................2
HR strategies, policies and practices of selected organizations..............................................4
1.2 Stakeholder Analysis and Environmental Audit of the selected organizations.....................5
Role of HR professional during stakeholder analysis and environmental audit........................10
Task 2:...........................................................................................................................................10
2.1(a) Contribution of leadership theories towards organizational strategy and goals..............10
2.1(b) HR leadership strategies for the management of change................................................13
2.2 Ethical strategies for HRM and HRD in selected organizations.........................................14
2.3 Self-development needs and learning styles........................................................................16
References......................................................................................................................................17

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Task 1:
1.1 Changes in the global environment and HR strategies
Identification and evaluation of the impact of changes in the global environment
The goals that act as primary objectives for many multinational companies are
profitability and brand identity. Among such companies are Microsoft and IBM. The influence
of global changes in the environment of Microsoft influences the macro and the remote setting of
the firms (Kah Chon, 2019). Microsoft’s investment and performance have increased due to the
opportunities created by the political stability of the market forces. The increasing support of the
government for the automation gives opportunities to Microsoft to enhance its computer
technology through government clients. The increment in international trade has developed a
macro environment, which has benefited the sales of Microsoft. The economic stability and high
growth of many developed countries create opportunities for Microsoft to boost its business
(Rothaermel, 2016). Due to the growth of the disposable income of middle-class crested
opportunity for Microsoft to increase its revenues. The growing attitude of the customer towards
leisure products creates opportunities for the company to develop such products that meet the
expectations of the customers. Increased cultural diversity has affected the environment of the
company because its product satisfies only the biggest groups.
The technological changes in the global environment is like a rapid increase in mobile
technology, online transactions, and increase business opportunities in the automation sector
gives a stable environment to Microsoft to increase its business. However, these changes also act
as threats to the company. The competitors take these as an opportunity to enter the market.

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Growing demand for sustainable products in the global market creates a chance for the company
to develop environment-friendly products and introduce green energy in business operations.
Nowadays, there is an increasing demand for the recycle products in the global market,
Microsoft should use those materials that can be recycled, in its hardware and software products
as well as in the packaging of the products (LIU, 2017). The changes in the global market give
plenty of growth opportunities for the company to achieve a competitive growth. Some of the
legal factors in the worldwide environment like patent laws, electronic waste disposable
regulation and energy consumption act as an opportunity as well as a threat to the company.
However, these regulations impose additional costs in fulfilling the environmental factors of the
business environment. At the same time, the improved patent laws facilitated Microsoft’s
development by eliminating several problems, for example, software piracy. Microsoft can adapt
diversification for its business to increase its potential growth. The company can achieve this by
increasing its hardware products to increase its revenues (Nguyen, 2017).
International Business Machine (IBM) continues to grow its business despite the changes
in the global environment through its organizational capabilities. IBM has succeeded in the
market by its developing competencies and by exploiting the opportunities and overcoming the
threats in the global environment. The movement of the government sector towards digitalization
has created a chance for IBM to bargain such material expertise products that cater to the needs
of the government organizations (Rubow, 2016). The company can take advantage of the
political support for the e-technologies in the macro-environment by enhancing its innovation
processes. The demand for online products in the market helps the company to target online
demand and market for its product and growth. Technological integration is one of the external
factors that IBM faces in the global environment. This act as a barrier to the growth of the

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industry because it attracts competitors from other industries. For example, some manufacturing
computing multinationals customize their products to compete with IBM. Cybercrime is another
factor that affects the online infrastructure of the company. The demand for renewable energy,
reusable products and sustainability in the market creates opportunities for the company to grow
its commercial business in the global marketplace. The fluctuations in the interest rates have
brought stability in the worldwide market, which has lowered the interest rate of credit to the
customers of IBM. The increase in the expenditure of the customers and uplift in the economic
slowdown after the recession allowed the company to gain new customers and increase market
shares (Rubow, 2016).
HR strategies, policies and practices of selected organizations
Every organization has some HR policies, strategies and practices that are based on certain
principles to play the game fairly. This includes the fair rules and the decisions that affect each
member of the organization in an equal manner. In every organization, the manager implements
HR policies with the help of HR consultants. The executives practice performance management
system to develop the strategies for the organization and evaluate the ability of the team to form
a positive environment, climate and relationship inside the organization (Yano, 2017).
Microsoft is one of the successful organizations worldwide. From the point of view of
human resource, the company is employee-driven enterprise. Since, most of the company’s
success depends upon technological advancement, innovative products and different
manufacturing techniques (Buckley, 2019). Apart from these key factors, Microsoft’s success
depends upon the efficiency of its employees. The company values the workers and knows the
importance of the workforce. Since the company values its manpower, it seeks to preserve,
recruit and retain the talented and huge workforce. The company has around 93000 employees

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from all over the world (Warner, 2019). To sustain such a huge labor force, the company is
composed of around 1500 experts in human resource from over 100 countries around the globe.
The human resource generalist assists the business regularly, and the center of excellence by the
company designs the programs of the human resource generalists. The company takes advantage
of low-cost technical labor, and it recruits both fresher’s and experienced graduates in the IT
sector. Some of the important HR practices and policies in Microsoft are career management,
flexible work shifts employee retention, leap year acceleration programme and many other such
practices for the well-being of the employees (Warner, 2019).
IBM recruits those employees who are hardworking and can add value to the
organization. HR resource responsibilities include counseling multiple initiatives of workforce
optimization and recommend solutions for employee relations and HR issues. For the company,
human capital plays a vital role in gaining competitive advantage. The HR practices like strategic
deployment and motivation is a part of the human resource strategies of IBM. Some of the HR
policies of the company are compensation, research and development plans, operational
flexibility, staffing and many more. IBM has implemented many innovative HR programmes,
practices and policies that help in sustaining the employees (Jörn, 2016). Some of them are the
open-door policy of the organization, employee opinion surveys, interpersonal communication,
and think magazines, announcements on the daily bulletin board, intranet and many other
programmes. Its HR policy goes through some transformation like the policy of the job sharing,
flexibility in the working hours, global teamwork, around thousands of human resource
procedures, part-time employment, mass collaboration and many more.