Scope and Scale of the Hospitality Industry | Thomas Cook Plc

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Hospitality Provision
Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................4
A. Scope and scale of the hospitality industry within travel and tourism sector........................4
TASK 2............................................................................................................................................6
A. Integration in hospitality and travel and tourism businesses..................................................6
B. The impacts of integration......................................................................................................7
TASK 3............................................................................................................................................8
A. Rational for a new hospitality business outlining product-service concept...........................8
B. Produce a project proposal including target market, location, operating model and design
based on a thorough market potential analysis...........................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12
INTRODUCTION
Hospitality service can be stated as the crucial concept in travel and tourism business as it helps
in delivering best services to people and assists them to gain best travel experience. However, such
services usually connect users through internet. In addition to this, there are varied hospitality services
that are delivered by any service provider i.e. accommodation, food, laundry services, entertainment and
so on (Poulston and Pernecky, 2014). Thus, it can be stated that it is essential for travel and tourism
business to provide the best customer experience which helps in expanding the scope and scale of
hospitality industry. In general, hospitality organization interconnects its functions with travel and
tourism business so that they can work together and attain customer satisfaction. However, travelers are
spending their vacations through visiting different destinations that requires the best knowledge.
Therefore travel and tourism business is required to provide them high advantage by rendering peoper
knowledge and information.
In the present study, Thomas Cook Plc has been undertaken which is a British multinational
travel and tourism organization. It is also listed in London Stock Exchange. It contains varied hospitality
operations that help in attracting tourists and satisfying their needs. For instance, it involves varied
holiday packages, cruise and bookings for hotels and resorts as per the clients' requirement so that they
can attain maximum satisfaction. Company also owns the scheduled airline Condor and booking website
such as Hotels4u. Hence, it helps in delivering a vast range of products and services to the clients so that
they can attain quality travel package (Katz and LaVan, 2012).
Moreover, it is essential for organization to possess different products and services related to
travel and tourism business so that tourists select the same company whenever they travel. In 2007,
Thomas Cook was merged with My Travel Group Plc and expected to make savings of around 75 million
Pound a year. However, such integration helped Thomas Cook to gain relatively high percentage of
clients using travel and tourism services. Further, the study undertakes varied tasks such as scope and
scale of hospitality services within travel and tourism sector and also examines the role of hospitality
function within Thomas Cook (Cummings, Kwansa and Sussman, 2013). Other than this, this report
evaluates different horizontal and vertical integration within hospitality business. At the end, a rational
has been developed for a new hospitality business that outlines the product and service concept.
TASK 1
A. Scope and scale of the hospitality industry within travel and tourism sector
It can be stated that hospitality industry possess wide scope and scale within travel and tourism
sector which involves services related to accommodation, food, laundry, entertainment etc. However, all
these products and services are important within hospitality business as it help in gaining customer
satisfaction. Hospitality sector as well as travel and tourism business is interconnected with each other so
that required products and services can be delivered to clients as per their needs. As per the global
perspective, both these functions interconnect with each other and provides different services to clients so
that they can gain comparative advantage. Hence, in regard to this, Thomas Cook is providing the best
travel experience and accommodation services so that guests can feel satisfied (Gilmour, 2013).
Moreover, it assists travelers to choose similar organization as a tour operator whenever they plan for
spending their vacations. Thus, it creates a positive brand image of firm in the market and helps in
increasing profit percentage.
Furthermore, it can be stated that both hospitality business as well as travel and tourism sector
interconnect with each other and involve varied facilities such as transportation, cruise, food and
beverages, entertainment etc. in order to attain customer satisfaction. However, through such type of
activities, scope and scale of hospitality business are increased within travel and tourism sector. Thomas
Cook being a tour operator is required to make good connection with varied hotels so that they can
suggest and provide best deals to travelers. Further, scope and scale of hospitality services are wider and
thus it helps in delivering best services to clients and attain satisfaction. The role of hospitality in Thomas
Cook is very extensive as it helps in providing wide range of products and services in order to fulfill the
needs of guests (Bray and Macneil, 2012).
Further, there are varied key roles and operations within hospitality business which help in
providing the best services and products to clients in order to attain satisfaction. Following are the two
different departments within hospitality businesses such as front house and back house. In the front
department, it involves reception counter which is directly connected with travelers and focused on
gaining their views and opinions in regard to make suitable changes to attain results. While, back house
department involves people who work behind the scenes in order to provide the best quality services to
guests (Norton, 2015).
M1
It can be stated that role of hospitality provisions plays a critical role within travel and tourism
business. However, hospitality business has become increasingly popular as it interprets varied functions
within travel and tourism sector. Hospitality provisions as well as travel and tourism business are
interconnected within each other so that best products and services can be delivered to guests. For
instance, hospitality provision involves varied components such as food and beverages, accommodation,
laundry services, transportation and entertainment etc. However, all these components of hospitality
industry are effective and thus, Thomas Cook is required to involve them in order to plan an effective

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