Brexit's Impact on the UK Event Industry

This assignment examines the multifaceted consequences of Brexit on the UK events and entertainment sector. Students are tasked with analyzing the potential for labor shortages, exploring the impact of Brexit on event attendance, and evaluating both the challenges and opportunities presented by this significant geopolitical shift. The analysis requires referencing relevant research and providing recommendations for navigating these complex implications.

SECTION 1: PORTFOLIO EVIDENCE
Week 2: Structuring your writing
During your lecture and tutorial you will learn how to group ideas and develop paragraphs to give
structure to your academic writing. You can use the outline below as a model, although others will be
discussed in your lectures and tutorials.
Title: THE IMPACT OF BREKIT ON Events and Entertainment Management
1.0 An introduction (150 words) [use evidence/ research throughout]
 What is your question about? (give the background to your topic)
 Include some detail on the topic (narrow your focus; what exactly are you focusing on?) Who are the
key ideas/ people involved/ organisations etc.?)
 What will your report show? Be specific [you should write this section last]
2.0 Discussion point 1: Recruitment in the events industry (300 words) [Use evidence/ research
throughout]:
 Identify one point from your area of focus and say why it is a key issue.
 Describe how leaving the EU will impact on this
 What are the opportunities it could create?
 What are the possible problems?
 What can you conclude from this? What are the implications?
3.0 Discussion point 2: Attendance at events (300 words) [Use evidence/ research throughout]:
 Identify another point from your area of focus and say why it is a key issue.
 Describe how leaving the EU will impact on this
 What are the opportunities it could create?
 What are the possible problems?
 What can you conclude from this? What are the implications?
4.0 Conclusion (150 words) [refer back to key evidence/ research]
 Give a summary of your key points from 2 & 3
 Include a summary of your key conclusions from both 2 & 3
 What would you recommend needs to happen now?
TOTAL WORDS 900

Recommended reading
Events and Entertainment Management
Brexit reaction: Event planners outline pros and cons of leave vote available at:
http://www.citmagazine.com/article/1400091/brexit-reaction-event-planners-outline-pros-cons-leave-vote-
updated
B2B venues (2016) ‘Will Brexit affect the B2B events industry? available at: http://b2bvenues.com/will-
brexit-affect-the-events-industry/
Wain, M (2016) What does Brexit mean to the Events Industry? available at:
https://www.linkedin.com/pulse/out-what-does-brexit-mean-events-industry-michaela-wain
Marketing
‘Brexit & Marketing Budgets: What Does It All Mean’? (2016), available at:
https://www.wearecatalyst.co.uk/blog/brexit-marketing-budgets-what-does-it-all-mean
Dhingra, S. Ottaviano, G., Sampson, T. & Van Reenen, J. (2016) The consequences of Brexit for UK trade and
living standards, Centre for Economic Performance, London School of Economics & Political Science, available
at: http://cep.lse.ac.uk/pubs/download/brexit02.pdf
‘Marketers gloomy following Brexit vote as ad spend forecast slumps’, available at:
https://www.marketingweek.com/2016/07/14/marketers-gloomy-following-brexit-vote-as-ad-spend-forecast-
slumps/
Travel and Tourism
ABTA and Deloitte Report (2016) ‘What Brexit might mean for UK travel’ available at:
https://www.instituteofhospitality.org/Publications/Insight_e-newsletter/2016_News/april/abta_deloitte_report
The Guardian ‘What does Brexit mean for travel?’ available at:
https://www.theguardian.com/travel/2016/jun/24/what-does-brexit-mean-for-travel
Ting, D. (2016) Skift – ‘What the Brexit Vote Means for the Global Tourism Industry’ available at:
https://skift.com/2016/06/24/what-the-brexit-vote-means-for-the-global-tourism-industry/
SECTION 1: PORTFOLIO EVIDENCE
Week 2: Structuring your writing
Write a detailed plan here for your report or essay – showing what information you are planning to
put in each section. Remember as you do more research this plan might change so keep it up to date
to help you to write a well-structured report or essay. You can find the subject specific topics in the
assessment section of the GSM Learn academic skills page.
In present report, analysis of Brexit is done to understand its impact on the entertainment and events
management in the UK. From the effective research, it is mainly considered as an important issue for

companies in events management as it creates possibility of shortage of labour, introduction on the
movement of goods and people and the impact a plummeting pound will have on the budget. Further, there
are several opportunities have also been discussed which are provided by Brexit in the future. Various factors
have been analysed that affects the recruitment of people in event industry, it has been considered that
organization needs to develop effective through they which reduce the impact of problems.
SECTION 1: PORTFOLIO EVIDENCE
Week 3: Presenting and analysing data
Presenting data
Cut and paste the graph you discussed in the tutorial here. You can find it on the Week 3 Academic
Skills page on GSM Learn. Remember to write a full Harvard or OSCOLA reference for it.
TASK 3 TO WRITE ABOUT THIS GRAPH : Marketing, Tourism and Events
British Council (2016) ‘As Others See Us’. Available at: https://www.britishcouncil.org/sites/default/files/as-
others-see-us-report.pdf (Accessed: 22 February 2017)

PORTFOLIO EVIDENCE
Week 3: Written analysis of Data
Analysing data
Based on the graph looked at in the tutorial, first discuss, and then plan how to write an analytical
paragraph about your graph. You might want to include the following information:
1. A description your data (What is it? Where does it come from? What area is it focussing on?):
2. A summary on what the data shows in general
3. One or two areas of the data looked at in detail and an explanation of why you think they are
significant
4. The important trends and differences/comparisons in the areas you have chosen
5. Possible explanations for what the data is showing (remember to reference wider research to
back your ideas up)
6. A recommendation for further action that could arise from this data.
Individually write your data analysis as a paragraph (approx. 300 words). Remember to refer to the
graph/chart using correct OSCOLA or Harvard style in-text citation.
3. talk about EU AND GLOBAL WHAT IS SHOWS YOU IN THE GRAPH
From this graph, it has been recognised that 14% people have voted that there
is very positive impact of Brexit in global context, 18 % from the overall people
have stated that there is fairly positive impact has been provided by the brexit.
36% percent of people have stated that its will not make any difference in
situation,11 % does not have any opinion, mainly 15% fairly negative impact of
Brexit and 6% people have stated that there very negative impact has been
provided by Brexit at global level.
In context of European union it has provided a clear understanding about the 7
% people think that it will very positive, 18 % people voted for fairly positive,
major part that is 4o% of people think that it will not make any difference. 24%

People have stated that Brexit will provide fairly negative impact and 12 % have
stated that it provided major impact on EU. From the overall graph it can identify
most of the people have that it will not make any difference in situation.

PORTFOLIO EVIDENCE
Week 4: Evaluating sources & critically engaging with texts
In your study groups, evaluate 3 different text from your reading list, or ones you have found. During class your
lecturer will give you questions to guide you through this process. You can find these texts on the Week 4
Academic Skills GSM Learn page.
Resource type:
(book, journal,
video)
& citation/reference
Text A Text B Text C
Authority
YOU NEED TO WRITE ABOUT
THIS WEBSITE
Hobbs, T. (2016) ‘Brexit set to
be a rollercoaster for
marketing budgets’,
Marketing Week. Available at:
https://www.marketingweek.
com/2016/10/12/brexit-set-
to-be-a-rollercoaster-for-
marketing-budgets-and-jobs/
(Accessed 28th June 2016)
YOU NEED TO WRITE
ABOUT THIS WEBSITE
Birkdale, J. (2016) ‘Post-
Brexit Marketing:
Budgets, Trends and
Actions for 2017’,
Catalyst. Available at:
https://www.wearecataly
st.co.uk/blog/post-brexit-
marketing-budgets-and-
trends-for-2017
(Accessed 28th June
2017)
YOU NEED TO WRITE
ABOUT THIS WEBSITE
Tan, E. (2017) ‘Q – Is
Brexit Damaging the UK
Advertising Market?’
Campaign, 3 February
2017. Available at:
https://www.campaignliv
e.co.uk/article/brexit-
damaging-uk-advertising-
market/1422896
(Accessed 29th June 2017)
Currency I was published in 2017 I was published in 2016 I was published in 2016
Content Yes, content is relevant to the
topic
Few, content is relevant
to the topic
Yes, content is relevant
to the topic
Accuracy Author is not well Known in
this field
Yes, author is well in this
field
Yes, author is well in this
field
Audience people Political parties and
public
Political parties and
public

Further notes/
comments
Need much improvement No comment No comment
PORTFOLIO EVIDENCE
Week 5: Synthesising
In groups of 2 or 3: you are going to discuss the similarities and differences of different texts. You each need
to read and understand a text, tell your group about it, and make notes.
Write (in note form) the key ideas for the 3 different texts:
YOU WILL FIND THE ANSWER FROM TASK 4
Text A:
In-text citation or OSCOLA footnote (Law):
Key ideas:
Text B:
In-text citation or OSCOLA footnote (Law):
Key ideas:
Text C:
In-text citation or OSCOLA footnote (Law):
Key ideas:
Individually: write up a paragraph which synthesises (combines) the ideas you talked about with your study
group. Remember to include in-text citations or OSCOLA footnote (Law) and link your ideas using linking
words! (Suggested word count: 200 words).
From research, it has been analysed that there are major similarities between these
three tests is that they will show that Brexit will provide a major impact in situation and
increases the cost of marketing. The major difference is that in one article different trends

have been defined. In one article, impact of brexit on economy has been defined, in other
impact of Brexit on companies have been defined, Whereas third article focuses on impact of
brexit advertising. market.

PORTFOLIO EVIDENCE
Week 7: Presenting your assignment
At university, you are often asked to present your research. In week 9 you will deliver a short 10-
minute presentation (7 minutes delivery + 3 minutes for Qs) in class to a small group. You should base
your presentation on one key point (one main section/paragraph) from your assignment using the
following structure for guidance with suggested timings:
 Title page: including your name and title
 Give a very brief overview of what your 7-minute presentation will cover (30 secs)
 Introduction: Identify one point from your assignment and say why it is a key point (1minute)
 Briefly describe how leaving the EU will impact on this (1 min 30s)
 What is one potential opportunity it could create? (1 min 30s)
 What is one possible problem? ( 1min 30s)
 What can you conclude from this? What are the implications/ your recommendations?
(1min)
 You should refer to evidence/ research throughout your presentation.
 Be prepared to answer questions (3 mins) at the end of your presentation.
Provide evidence here to show that you have planned your presentation. This could take the form of
a detailed plan or PowerPoint slides.
 Leaving the European union will provide a negative impact as it will create major restriction
on business operations of events and entertainment industry. It also creates problem in
getting visas for people Of UK who work in another European market.
 It will increase the opportunity to for UK to become self dependent economy and also creates
various other chance to create trade links with countries like china and India.
 Major problem it will is face is reduction in number of jobs.
 From this, it has been concluded that there is both positive and negative impact has been
provided by Brexit on the UK and business organisations. In event management.
WRITE ABOUT THE IMPACT OF BREXIT Attendance at events

PORTFOLIO EVIDENCE
Week 8: Editing and proof reading your portfolio: using the marking criteria to
understand how to get a first!
Good
evidence
Some evidence Insufficient
evidence
Knowledge and
understanding of the
subject
A. Demonstrates overall understanding of core
academic skills, evidenced both with the
portfolio tasks and academic writing tasks.
Yes it
demonstrates
overall
understand of
academic skills
as effective
research has
been done on
topic.
B. Demonstrates independent reading and
research.
Yes, it
demonstrates
independent
reading and
researcher as it
has provided
understand
about the topic.
C. Has an understanding of conducting primary
research (appropriate to level 4). Yes
D. Has a convincing introduction, arguments/
discussion and conclusion for the written
assignment.
Yes

E. Demonstrates an understanding of the subject
material related to programme of study. yes
Cognitive/ Intellectual
skills
F. Clear and logical argument/ discussion and
structure. yes
G. Shows evidence of applying critical thought to a
range of tasks. yes
H. Has backed up discussion/ arguments with
evidence. yes
I. Has evidence of some analysis and evaluation
(appropriate to level 4). yes
Graduate skills for
Life and
employment.
J. Insightful reflection on own strengths and
weaknesses. yes
K. Effective written communication skills (e.g. have
they written in an appropriate academic style?)
is the report/essay format successful? Is the
reflective writing appropriately written? Is it
professional?
yes
L. Effective visual presentation. yes

Strengths:
Type 3 short bullet points here:
 I have achieved a good conceptual knowledge and about the topic.
 Effective reading and research skills have been developed.
 Developed appropriate communication and presentation skills
Areas of improvement:
Type 3 short bullet points here:
 Needs of improvement in some areas of research.
 Requires more clarity and discussion.
 Improvement in communication skills.
PORTFOLIO EVIDENCE
Week 9: Post-presentation reflection

At University and work you’ll often be asked to provide feedback, and reflect on your performance and that of
your peers and colleagues. Using the table below, write notes about your presentation. You should include any
points of interest in your reflective writing task in section 1.
Your groups’ comment
Content
(How clear, complete and informative
was the presentation?)
Yes the content was clear for us, but it requires more research and
articles that provides a clear understanding about the topic.
Audience Engagement
(How enjoyable / interesting did the
audience find it?)
The Audience was public who we have taken the reviews and it
was very enjoyable and interesting for us as the people have
provided many interesting reasons.
Organisation
(How well-structured was it? How
well did the visuals support it?)
It was well structured organisation of event management. And it
has also provided a visual support to us in development of
presentation.
Professionalism
(How slick and professional was it?)
It was very much professional as the people from whom we taken
feed back are well qualified and known about the topic.
Your reflection
Content
(How clear, complete and informative
was the presentation?)
I have also think that content was good but more information
about the topic is needed for effective research.
Audience Engagement
(How enjoyable / interesting did the
audience find it?)
Personal I feel that people have provided an effective feedback.
Organisation
(How well-structured was it? How
well did the visuals support it?)
No the organisation was not effective structured
Professionalism
(How slick and professional was it?)
Yes, it creates professionalism and understanding about the topic.
Action Points
(What could you do better in future
presentations?)

Week 10: self-evaluation checklist
You have reached the end of the course. Tick the appropriate box for each skill, according to how well you think you can
do this now. Has anything changed? This should help inform your reflective summary.
Skills Do not
know
about this
Find this
difficult/
can’t do this
Can partially
do this
Can do this
well
Looking for
information
Identify which books/journals/websites to use ☐ ☐ √
Select relevant parts of a text ☐ √ ☐ ☐
Evaluate sources ☐ ☐ √ ☐
Using sources
Acknowledge sources of information ☐ ☐ √ ☐
Synthesize information from more than one source ☐ √ ☐ ☐
Write a reference list correctly ☐ ☐ √ ☐
Avoid plagiarism ☐ ☐ √ ☐
Planning/ writing
Brainstorm ideas ☐ √ ☐ ☐
Plan written work ☐ ☐ √ ☐
Link ideas effectively √ ☐ ☐ ☐
Paraphrase & summarise ideas ☐ √ ☐ ☐
Write an introduction √ ☐ ☐ ☐
Write a conclusion √ ☐ ☐
Critically edit written work ☐ ☐ √ ☐
Independent study
Work independently (without lecturers) ☐ √ ☐ ☐

Work as part of a (study) group √ ☐ ☐ ☐
Oral presentation
Give a presentation on my work ☐ √ ☐ ☐
Brainstorm ideas with peers √ ☐ ☐ ☐
Discuss written work in a tutorial ☐ √ ☐ ☐
Deal effectively with questions ☐ ☐ √ ☐
IT
Access the internet ☐ √ ☐ ☐
Use search engines ☐ √ ☐
Create word documents √ ☐ ☐ ☐
PORTFOLIO EVIDENCE

Week 10: Personal development plan (PDP) Specific- Measurable- Achievable- Realistic- Timescale- (SMART)

During your university and professional career you will be asked to write a PDP, or set your own objectives.
This PDP (below) should include goals for the development of your Academic skills after the completion of the
module. Be specific when setting your goals and how you will achieve and measure them (use SMART).
Week Goal Action Success crit
E.G To improve my ability to write in
an academic style
To record useful academic vocabulary when
reading academic texts. To use appropriate
language when I write an assignment
Feedback fro
1. I need to improve personal
and conceptual skills through
which I will be able to
compete knowledge about
topic.
Through appropriate research and
reading books I will be able to improve
this.
By using tak
superiors.
2. Need to improve my
communication and
presentation skills as I have
faced various difficulties.
Through attending seminar and
participating in presentation.
By taking gu
resaing vario
on the topic
3. Requirement conceptual
knowledge and understanding
Various lectures and reading academic
notes
Improveme
group prese
4.
5.
SECTION 2: ACADEMIC WRITING

Report (all students except law)

Write your report here. You can find your specific question related to your subject area on the Academic Skills
page on GSM Learn in the assessment section.
Please us a word document (.doc) for this not a PDF or screenshot.
Remember your report must include the following:
1. A title
2. A clear subject related focus
3. Clear sections, including an introduction, discussion of one or two points and a conclusion
4. A clear, well written and academic writing style
5. Features of report writing such as headings
6. Correct Harvard style in-text citation
7. A correct Harvard style reference list
Title: THE IMPACT OF BREKIT ON Events and Entertainment Management
900 WORDS
1.0 An introduction (150 words) [use evidence/ research throughout]
 What is your question about? (give the background to your topic)
 Include some detail on the topic (narrow your focus; what exactly are you focusing on?) Who are the
key ideas/ people involved/ organisations etc.?)
 What will your report show? Be specific [you should write this section last]
Every individual requires some specific academic skills for personal and professional development
(Shapiro, 2011). In this assignment a detailed study is done to reflect on the topic of impact of BREXIT on
events and entertainment management to achieve proper knowledge and understanding about the
background (Rosenberg and Seager, 2017). Brexit is considered as a popular term which refers to exist of UK
from the European Union countries (Miller and Votruba-Drzal, 2013). It has provided major impact on the
business operations of firms in various industries due to removal trade link from UK from other European
countries. There are some other important elements of aspects have been considered to provide a detailed
study about the forces that affects the business operations events and entertainment industry (Thompson and
McLarney, 2017). Apart from this, present report will also provide a clear understanding about the impact of
brexit on recruitments in events industry. Various individuals and organization are also analysed which are
widely influenced this decision. At last, various problems and opportunities are recognised which are created
by BREXIT.
2.0 Discussion point 1: Recruitment in the events industry (300 words) [Use evidence/ research
throughout]:
 Identify one point from your area of focus and say why it is a key issue.
 Describe how leaving the EU will impact on this
 What are the opportunities it could create?
 What are the possible problems?
 What can you conclude from this? What are the implications?
In event industry so many factors available for the recruitment but in some of event companies they
cannot able to do good recruitment and they face so many problems in the future (WHAT BREXIT REALLY
MEANS FOR THE UK’S EVENTS INDUSTRY, 2017). Event Management Company should know their key area and
where they can expand their business and which people are more profitable for them. So make sure that event

management are not for poor people (Hudson and Hudson, 2017). It is for the high class people and high class
society who afford the event management services and their expenses. So first company should choose the
quality customers from the entire market. In the event management so many opportunities' comes and go but
main and important thing is how can we get the best opportunity and what opportunity you will take and how
much worth that opportunity (Farrand, 2017). So second thing is chosen an opportunity for the work and
making profit in the business. In every business so many problem comes in same time or another time, but one
best thing of problem is they come with solution. If there are some problems then solve that problem as soon
as possible, because problem can create more problems but if problems solved by any person then that
problem never come at their side. Some strategies are help to the event business, so they should make some
good strategies and make a plan for the future business and make more customers for the event, so they can
choose the best even. These all things are very important and these all types of recruitment should be in event
industry, so problems never come and solution always available. From these all activities' event industry can
make customers, make more employees, make more profit and make a big brand in the market.
3.0 Discussion point 2: Attendance at events (300 words) [Use evidence/ research throughout]:
 Identify another point from your area of focus and say why it is a key issue.
 Describe how leaving the EU will impact on this
 What are the opportunities it could create?
 What are the possible problems?
 What can you conclude from this? What are the implications?
From the effective research, it is mainly considered as an important issue for companies in events
management as it creates possibility of shortage of labour, introduction on the movement of goods and
people and the impact a plummeting pound will have on the budget. The government of UK will also face an
uphill challenge in steadying a country rocked by a decision that almost on one thought actually occur. The
City UK earlier this year predicted that a Brexit could lead to a decline the gross value of the events and
entertainment sector in the UK of up to 9.5%, with an estimated 100,000 job losses by 2020 (Button, 2016).
However, it also maintained that the industry would still grow under a Brexit scenario, although not as quickly
as it would if it had remained in the EU. Other than this, there are various major problems have been created
by this situation of Brexit as it has implied various restrictions on visas and decrease the attendance of people
in events (McCormack and Anderson, 2017). Although, this is considered as major impact on business
operations of organization as they are the part of country. Leaving the European union Will provide negative
influence on business firms and also reduced the career as well as job opportunities for individuals in UK within
events industry. Other than this, there are also some major problems like legal restriction, increase in tax
burden and increase in burden of cost will also provide impact on people (Peat and Kelly, 2016). Thus, through
this analysis it can be said that there is a major impact has been provided by Brexit on Events and
entertainment industry by increase their costs and increasing shortage of qualified employees and workforce.
4.0 Conclusion (150 words) [refer back to key evidence/ research]
 Give a summary of your key points from 2 & 3
 Include a summary of your key conclusions from both 2 & 3
 What would you recommend needs to happen now?
From the above analysis, it has been concluded that effective research practices have been required to
analyse the impact of BREXIT on business operations and growth of events and entertainment. With the rise in
shortage of skilled labour the demand of workforce and job opportunities in event sector of UK have been
increased. Some strategies are help to the event business, so they should make some good strategies and
make a plan for the future business and make more customers for the event, so they can choose the best

even. Study of various market reports and research is also accomplished to gain an understanding that there is
decline in gross value of the events and entertainment sector in the UK of up to 9.5%, with an estimated
100,000 job losses by 2020. In order to reduce the impact of this the government and needs to adopt new
policies and practices through which will be able to remove all the problems and restrictions.