Impact of Technology and Social Media on Business

DISCUSS HOW
TECHNOLOGY AND
SOCIAL MEDIA HAVE
IMPACTED THE BUSINESS

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Section A..........................................................................................................................................3
Section B..........................................................................................................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Technology and social media platforms plays a vital role in getting the smooth flow of
business operation as it helps in getting valuable insights about the customers which helps the
company in accounting with high rate of margins and profitability. Globalisation refers to
growing up of economies,culture by bringing cross border transaction of products and services.
Sainsbury is the second largest chain of supermarket based out of UK that provides wide variety
of products and services. Present report will address to development of technology and social
media which has impacted the business and how the globalisation has impacted with addressing
to various positive and negative effects of the same.
MAIN BODY
Section A
The development in technology has impacted the operation of the company to market its
goods and services where it has made easy for the company to facilitate effective
communication with the potential customers as a result has helped the company to get valuable
insights about the requirements of the customer and delivering the same which helps in deriving
the satisfaction for the customers and accounts to boost up the loyalty of its customers and
winning the trust in the marketplace which helps in spreading positive word of mouth and
accounting the company with high profit margins (Chauhan,2017)
It has impacted the ways where the company has accounted with getting an edge over the
competition and winning with the competition and accounting to formulation of strategies which
support the business in a way which helps in getting competitive advantage of the company
It has impacted in the manner where it has accounted with the efficiency of operation
where technology has helped the business to understand it various needs of cash flows and
accounting to preserve and save resources that are being precious resources of the company such
as physical space, the technology has also laid to the understanding how the managers and
business owners how to manage various cost which lead in saving of money and other things
which as a result leads with the ability of the company to increase upon the marketing efforts to
make reach to end customers.