Self-Assessment and Comparative Industry Analysis for English Academic Education Industry

This portfolio project includes self-assessment and comparative industry analysis for the English Academic Education Industry. It covers the main features, recent changes, expected future trends, and key organizations such as Coleman College, British Council, and Academy for English Language Teachers.

PORTFOLIO PROJECT
Name of the Student:
Named of the University:
Author’s Note:

2PORTFOLIO PROJECT
Part 1. Who am I? – Self-Assessment
I am belonging to the ESFP personality type. This is the score that I have got after taking
the different tests like the Human Metrics Jung Typology Test. The scores that I have got there
are extravagant-53 percent, sensing 12 percent, feeling 47 percent and perceiving 19 percent.
This shows that I am not really an introvert. I speak to people when I am comfortable. I like to
experience many new things and I know that I have to come out of my comfort zone in order to
do this. I feel that this approach helps in making the work very attractive and unique.
- Reflection on psychometric test results and skills audit
My score says that I am close minded-
I am somewhat conventional. This is one of the main ESFP traits. This is evident from the fact
that I like to find out new and modern things than sticking to the age-old conventions.
Conscientiousness-
I have a moderate score here. This shows that I do some work in being messy or in a
disorganized way. I want to do the works properly but it often becomes much disorganized.
Extraversion-
I am relatively social. I like to talk to people and exchange my ideas with them and vice versa.
Agreeableness- I understand people and their feelings. I like to help them whenever in need and
I extend my support towards them.
Negative emotionally

3PORTFOLIO PROJECT
I am usually organized, calm and relaxed. I like to solve every matter with a lot of patience.
Personal SWOT analysis
 Strength- I feel that one of my greatest strength is my courage. I am bold enough to
challenge the stereotypes. I do not really like to always abide by the predefined age-old
norms and traditions. I also count on my trait of not holding myself back in tough or
difficult situations.
 Weaknesses- One of my weaknesses is that I often try to avoid conflicts and ignore them.
I feel that this will be good for ignoring all sorts of tensions but it can be harmful at
times. I have to groom myself for all kinds of situations.
 Opportunity- One of my biggest opportunities is that I do not hold myself back.
Whenever I see that there is one thing that needs to be looked after and no one is steeping
in, I take the lead. I try to at least pickup courage and come out from my comfort zone.
 Threats- I often do not make plans for long term. This can be troublesome. I need to
make arrangements so that there is no problem in the future. I have to keep many back up
or alternative problems that might arise in the future.
- My personal brand-Please use relevant career management and personal development
literature in support of your reflection.
Discover the opportunity
I have noticed that education is one of the basic needs of the people around me. It is for this

4PORTFOLIO PROJECT
reason that I have thought of going into the teaching profession.
Know your audience
I have to keep in mind that I cannot please everyone. I will have to be very selective and will
have to focus only on the targeted audiences. I will target the students and the youngsters.
Define your values
I will use the skills of socializing and public speaking. I will also try my best to help people
whenever they are I need.
Part 2. Where do I want to go? - Comparative Industry Analysis
- Comparison of two selected industries/sectors
The Two selected industries are the English Academic Industry and Environmental
Education Industry. This part would be elaborating on the comparison of these two industries
based on the below mentioned parameters:
Main features
The English Academic Industry is all about reading the books, analyzing the various
different theories, critiquing the verse and prose and taking a much in-depth look at the words
and signs surrounding an individual every day (Barrett and Liu 2016). The main aim of this
industry is to get the students think analytically and creatively about the subject of English. It
differs from the Environmental Education Industry as it is intended for the learners who are
already proficient in the spoken and written English. This industry has the potential to equally
focus equally on the language and literature sides but the other one specialize in one or the other.

5PORTFOLIO PROJECT
This industry train the students to critically analyses the workings of the language of English
outside of the literature comprising of the casually spoken conversation, advertising methods,
text speak and the use of the language in specialize medical and legal discourse. In this industry,
the courses are assignment based, with papers and essays to be submitted on a regular basis
(Tusting 2017). On the other hand, the Environmental Education Industry is a multidisciplinary
academic field that studies the human being interaction with the environment in a systematic way
and that too with the interest of solving out the complex problems prevailing. This industry
brings together the principles of the economics, commerce, physical sciences and the social
sciences in order to solve the contemporary environmental issues. In this industry, the students
are taught a broad field of study which comprise of the built environment, the natural
environment as well as the set of the relationship in between them. It encompasses the study in
the basic concepts of environmental science and ecology along with the associated other subjects
such as economics, laws, sociology, philosophy, planning, natural resource management, social
justice, anthropology, urban planning law, politics and pollution control. However, in both the
industries, exams are very common and they often come at the end of every year. Also, the
combination of the assessment method that are to be used in these industries also depends on
institution.
Recent changes
In the recent years, in English Academic Industry, only those English teachers are hired
and accepted who are competent not only in the subject of English but have also gained a good
amount of teachers training from relevant institute for a specific period of time. Also, they must
be competent inn teaching the students the intercultural aspects and the details of the linguistics
as well. A teacher teaching English in the school is no longer thought to be competent if he or she

6PORTFOLIO PROJECT
is a native language speaker. The real competency is on the intercultural competence, the
linguistics and the sociolinguistics as well (Lengkanawati 2015). English teaching is in huge
demand and it is now started at very early years in each and every schools. This ensures that the
students are getting proper gaining and that too in the early days of their education. As the years
passes by, they are taught the history behind the English language.
Also, there has been many recent changes in the field of environmental education. This
subject is more or less a new one and has gained good popularity in the modern times. It is for
this reason that in the modern days many students are being enrolled in this course. Many new
methods of teaching are also being undertaken like arranging many new environmental
campaigns (Nisbet 2015). Students are being given training on how to stop the indiscriminate
felling of trees and large scale pollution can be detrimental to the environment. However this is
still a very new field and it needs to have a very large appeal. It is for this reason that being a
good teacher of the English language is very important. This is a global language and it needs to
be learnt by every individual. This will help to teach the environmental aspects and the need of
conserving the nature to all the students. So, learning English would be very helpful in this
aspect.
Expected future trends and related graduate occupations
There can be some threats that can come up in future in the Environmental education
industry, like lack of enough funding for the proper working of the environment and lack of
feasibility in their business innovation. The problem can also arise due to the lack of the proper
distribution of the educational services. It is for this reason the funds have to be accumulated
properly. This would help in making the environmental education schools operate successfully.

7PORTFOLIO PROJECT
There are good graduate options for both of the industries. However, it is seen that the
English education industry is the best among the two industrial sectors. The sector chosen was
the environmental education sector. If a student is well versed in English, then he or she would
be able to gain the knowledge about foreign language that will help him to speak properly with
people all over the world. Students could also learn language and gain proficiency in all the
reading, writing, speaking and listening skills. They can get recruited in many environmental
education sectors and can also work as professionals in parks, non-profit organizations, nature
centers and schools. Learning English will also help the individuals to overcome the future
language barriers and they can easily explain people the environmental issues that are to be
addressed. Also, the students from English Academic Education could go for teaching career,
writer, digital copywriter, journalist, lexicographer, editorial field, web content writer, film
director, arts administrator, Lecturer, Marketing executive, Librarian, social media manager and
many more.
- Comparison of three key organizations in one industry/sector
The chosen industry is the English Academic Education Industry and the three chosen
key organizations under this industry are the Coleman College, the British Council and the
Academy for English language teachers
The Coleman College:
Values: The Coleman College, which is a very good, old and well known college of Singapore
(Coleman College 2018). This provides many varied kinds of courses (Alharbi and Stoet 2017).
One among them is the English course. Their values is to provide English leaning courses to
students all over the world.

8PORTFOLIO PROJECT
Aim: Their aim is to provide the English course to all the students living all over the world. They
want to provide a good flexibility and a good range of options to all.
Strategy: They provide many different courses for the international and the national students
with different cost structures.
Key Activities: Their key activities include setting up many new courses and making them easily
available to the students.
Market Shares: The market shares of Coleman College in the year 2011 is presented below:
Recent activities: They have opened up many new courses. One among them is the English
course for the foreigners which will teach them the proper ways of reading, writing, speaking
English in the best innovative ways available.
Recent Performance: It has achieved the 4-year EduTrust award for having attained a
satisfactory to the commendable performance in the areas of management and educational
services.

9PORTFOLIO PROJECT
Future Plans: Their future plans include setting up many important and new methods to assess
the students like the 2017 writing competition in English was held for the students. Many new
student satisfactory survey programs are also to be set up.
Employer brand: It is the trust that they built in their students by diversifying their courses
continuously.
Main Strengths and Weaknesses as employees: They provide a large and varied kinds of courses
to the learners to help them gain varied skills and knowledge for their future career. The
weakness can be the initial problems in terms of communication.
Fit with own values and goals: It fits with my goals as it will help me to teach English to a large
number of students. I will get to use many innovative techniques and use my social skills (Shin
2016).
The British council.
Values: To teach English to the students of Singapore (Britishcouncil.sg 2018).
Aims: One of their major aims is to teach English to the students by using the innovative and the
engaging techniques. It has a very long history of teaching English language to the students all
over.
Strategies- They mainly use the strategy of making their students study English language in
many different ways (McGee 2016). They select the ways that would teach them to develop
many new and interesting creative ideas. They also encourage their student to find many new and
creative ways if classroom learning.
Market shares: The shared market revenue of British council is 2% by IELTS, Higher Education-

10PORTFOLIO PROJECT
7%, and the corporate training- 1%, from the coaching it is 30% and from vocational, it is 35%
(Fisher 2015).
Key activities: Their main activity is to teach the proper usage of the English language to
students’ right from a very early age.
Recent performance: They give good professional qualification awards to students and to their
teachers as well.
Future plans: They are about to launch many new program for all the students worldwide who
would be taking courses in the British council for getting a good training in English speaking and
writing skills.
Employer brand: they give awards like the CELTA for teaching English as the foreign language
to students.
Main strengths and weaknesses as employers: The strengths include the fact that they are
working for a very good cause and teaching so many new students. Weakness can be the
promotion or the advertising of the university.
Fit with own values and goals- This fit with my values and goals as I will be able to meet many
new people. I will also carry on many programs and educational seminars on the recent
environmental pollution and will find out ways and means to solve them. So, it is seen that these
2 organizations are devoted to teach good English education to the students. However there must
be an institute that devotes its concentration on the training and development of the teachers.
The Academy for English language teachers
Values- It helps in making the English teaching teachers more proficient and sharp in their

11PORTFOLIO PROJECT
teaching schools (Academyforteachers.edu.sg 2018). It is located in the very good and well
known place that is the central business district of Singapore and it is kind of a teachers training
institution.
Aims- The main aim is to help built a learning environment for the English teaching
professionals.
Strategies- Their strategy is to develop many new online courses through which they can actually
convey their service to so many teaching professionals who want to pursue their career in the
profession of teaching English.
Key activities: Their key activities include teaching the English teaching professionals all the
innovative ways of teaching. This is indeed a very good move because for teaching good English
to the students there has to be some kinds of training or grooming sessions available for the
teachers as well.
Recent performance: They have started the global TESOL certification course that will help the
students opt for these courses and get a good career in teaching English (Tanghe and Lee 2018).
This is also a very good scope for the overseas students as well.
Future plans- They want to initiate many new program, seminars, and campaigns that will help
in attracting more students and will also give a good grooming session to the teachers as well.
The Employer brand- The employer brand suggests that the employer will try to put up many
links or pictures of their works on their website so that they can attract a number of students.
Main strengths and weaknesses as employers- Strength is that they help in making the world a
better place by teaching innovative ways of English language learning.

12PORTFOLIO PROJECT
Fit with own values and goals- This fits with my goals as this will help me in undertaking many
intensive research and developmental works. I will also be able to stay attached to the profession
of teaching.
It is seen that the English education industry is the best among the two industrial sectors.
The sector chosen was the environmental education sector. If a student is well versed in English,
then they will be able to gain the knowledge about an international language that will help them
to speak properly with people all over the world. They can learn language and gain proficiency in
all the reading, writing, speaking and listening skills. They can get recruited in the other
industrial sectors like the environmental education sectors and can solve the problems. Learning
English will also help individuals to overcome the future language barriers and they can easily
explain people the environmental issues that are to be addressed.
Part 3
My goals and preferred sector/role
I would like to opt for the English academic sector and it is for this reason that I will have
to have to have some set objectives and goals.
I will try to be a student informant- This is because I will have to give proper information to all
the students. The linguistic information of a language has to be given to the student who is
pursuing that. It is for this reason that I need to learn about all the details of the language.
Inspire students
I will have to inspire students from time to time. This is because the students are in need
of inspiration from their teacher whenever they are suffering from lack of confidence. I will have

13PORTFOLIO PROJECT
to give proper efforts and will have proper enthusiasm so that I can always inspire the students
(Verger et al. 2016).
Mentor the young students and develop their intellect
As a teacher, I will always try to help the students in developing their intellect and help
them to become a good person in life. I will try to teach them the origin of many language and
also their historic backgrounds. I will also ask them to develop their English speaking skills by
taking up many classes where I will teach them speaking, reading, writing and listening to
English texts.
- (Mock) job application (Letter of application and Curriculum Vitae for a real vacancy)
To whomever it may concern,
I have seen your advertisement in the internet. The advertisement said that a very well reputed
school is looking for an English teacher. I would like to apply for the post. I have completed my
major in English literature and language. I have been teaching at an institution for about a year
and looking for better opportunities. I am attaching my CV as well.

14PORTFOLIO PROJECT
Kindly respond to this if my profile seems suitable.
Sincerely,
()

15PORTFOLIO PROJECT
- Reflection on (mock) interview (3 videoed interviews, reflection on roles as interviewee,
interviewer and observer, and how feedback was given to one another). There is substantial
academic literature on these questions, which you should refer to and cite.
Interviewee
As an interviewee I tried to stay calm and quiet. I wanted to be a good observer so that I
can get to observe the ways in which the other interviewees are performing or the ideas that they
share. I also kept a control over my body language. I thought that as an interviewee it is really
very important for me to maintain a proper dress code and body language. I thought that this is
really very important. I went for an interview for the post of an English teacher so I worked a lot
on my English speaking language.
Interviewer
As an interviewer I made sure that I appear very friendly with all the interviewees. I did
not take the undue advantage of my position and I did not appear unfriendly with them. I wanted
to make them calm and I encouraged them to keep up their confidence. This would help them to
answer their questions properly. I also made sure that there is no biasness in the process of
interview.
Observer
The observer was there to see the way the interviewees were carrying themselves at the
interview. He was also a member of the interview panel and was keeping a strict eye upon the
way in which the candidates were carrying themselves.
The observer gave good feedback about the body language of most of the interviewees. He just

16PORTFOLIO PROJECT
gave bit negative feedback for some saying that they were very restless and was looking tensed.
- Reflection on (mock) assessment centreo Reflection on networking event
In the next networking event, I will make sure to be much more attentive. I will also be
very careful in taking notes whenever the networking event is taking place. I will also make it a
point to brush up my knowledge previously so that I can follow the network event properly. I
will make sure that I am able to understand the things that are being said the event and also jot
them down. I can jot them down either on a paper or may be in any phones or tablets. In order to
make sure that I am able to overcome any kind of gaps that are present in my work, I will go
through all these notes as soon as I return back from the event. I must take care of the fact that I
am not delaying this process else this will be creating several gaps and I will not be able to
handle them. I might realize that I am having many doubts in different places. It is at this point of
time that I will be jotting them down and then using the best possible ways to clear them out and
get the clarifications (Knight 2015).
I will also keep a proper collection of all the business cards and then use them to create
and update my profile on the internet. This will be increasing my visibility and my profile will
get noticed by the best and the top recruiters.

17PORTFOLIO PROJECT
- My SMART future career plan Note: Your portfolio will be assessed not only for content
but also for language and presentation. Also, your portfolio grade will include a mark for
engagement in the tutorial Workshops
 S-Specific
 The specific things that I want to accomplish are to become good English academician. I
want to attain the background knowledge of all the different kinds of language. I want to
impart the same among my students. I think that it is a very specific goal and I can attain
it. It is also not very difficult to attain. I have to devote more time and then attain this
goal. I also want to make my students good individuals and develop their intellect.
 M-It is also measurable. I will keep a track record of my progress by asking my students
to give me a certain rating and also give their feedbacks about my teaching methods. I
will also prepare an action plan that will help me to maintain the date and the time in
which I will be attaining this goal.
 A-This goal is also attainable. It is very much achievable. I will work very hard and gain
knowledge about the historical backgrounds of different languages. I will also attain the
ability of teaching my students the ways of developing a critical way of thinking.
 R- It is relevant because English is an international language and it needs to be taught to
the students right from a very young age. Yet it is time bound and it needs to be taught
right in the early childhood years so that the learners do not face any problems.

18PORTFOLIO PROJECT
 T- In 6 months time from now, I will be able to develop a sound knowledge about the
historical backgrounds. In six weeks time I will learn the learn the ways of creative and
innovative teaching.

19PORTFOLIO PROJECT
References
Academyforteachers.edu.sg. 2018. The Academy for English Language Teachers. [online]
Available at: http://www.academyforteachers.edu.sg/ [Accessed 11 Jul. 2018].
Alharbi, A.A. and Stoet, G., 2017. Achievement flourishes in larger classes: Secondary school
students in most countries achieved better in literacy in larger classes. International Education
Journal: Comparative Perspectives, 16(2), pp.16-32.
Barrett, N.E. and Liu, G.Z., 2016. Global trends and research aims for English academic oral
presentations: Changes, challenges, and opportunities for learning technology. Review of
Educational Research, 86(4), pp.1227-1271.
Britishcouncil.sg. 2018. British Council Singapore | Singapore. [online] Available at:
https://www.britishcouncil.sg/ [Accessed 11 Jul. 2018].
Coleman College. 2018. Part Time and Full Time Engineering Diploma in Singapore. [online]
Available at: http://colemancollege.edu.sg/ [Accessed 11 Jul. 2018].
Fisher, A., 2015. Vocational and other qualifications quarterly: October-December 2014.
Fraj, E., Matute, J. and Melero, I., 2015. Environmental strategies and organizational
competitiveness in the hotel industry: The role of learning and innovation as determinants of
environmental success. Tourism Management, 46, pp.30-42.
Hursh, D., Henderson, J. and Greenwood, D., 2015. Environmental education in a neoliberal
climate. Environmental Education Research, 21(3), pp.299-318.
Jankowski, J., 2016. The Artist: Your Guide to the ISFP Personality Type. LOGOS MEDIA.
Jankowski, J., 2016. The Logician: Your Guide to the INTP Personality Type. LOGOS MEDIA.
Jankowski, J., 2016. The Mentor: Your Guide to the INFJ Personality Type. LOGOS MEDIA.

20PORTFOLIO PROJECT
Jankowski, J., 2016. The Presenter: Your Guide to the ESFP Personality Type. LOGOS MEDIA.
Jankowski, J., 2016. The Protector: Your Guide to the ISFJ Personality Type. LOGOS MEDIA.
Knight, J., 2015. Internationalization brings important benefits as well as risks. International
Higher Education, (46).
Lengkanawati, N.S., 2015. EFL teachers' competence in the context of English curriculum 2004:
Implications for EFL teacher education. Teflin Journal, 16(1), pp.79-92.
McGee, K., 2016. Attitudes towards accents of English at the British Council, Penang: What do
the students want?. Malaysian Journal of ELT Research, 5(1), p.44.
Menekse, G.G., Çagiltay, N.E. and Ozcelik, E., 2015, June. Personality type indicator models in
serious games: A case study in a surgical navigation game. In Information Technology Based
Higher Education and Training (ITHET), 2015 International Conference on (pp. 1-4). IEEE.
Nisbet, M.C., 2015. Environmental advocacy in the Obama years: Assessing new strategies for
political change. Environmental policy: New directions for the twenty-first century, pp.58-78.
Prasad, M., Roy, D. and Sengupta, P.R., 2016. INDIVIDUAL DIFFERENCES IN MEDICAL
FACULTIES: A PSYCHOMETRIC ANALYSIS. GYANODAYA: The Journal of Progressive
Education, 9(2).
Sarwar, M., Alam, M., Hussain, S., Shah, A.A. and Jabeen, M., 2014. Assessing English
speaking skills of prospective teachers at entry and graduation level in teacher education
program. Language Testing in Asia, 4(1), p.5.
Shin, H., 2016. Language ‘skills’ and the neoliberal English education industry. Journal of
Multilingual and Multicultural Development, 37(5), pp.509-522.

21PORTFOLIO PROJECT
Smith, D., 2016. Conflict and Compromise: Class Formation in English Society 1830-1914.
Routledge.
Somdee, M. and Suppasetseree, S., 2016. Developing English speaking skills of Thai
undergraduate students by digital storytelling through websites. URL: http://www. litu. tu. ac.
th/journal/FLLTCP/Proceeding/166. pdf Utolsó letöltés.
Tanghe, S. and Lee, A.S.J., 2018. TEFL (Teaching English as a Foreign Language)
Certificates. The TESOL Encyclopedia of English Language Teaching, pp.1-7.
Tran, V.M.Y. and Huynh, T.G., 2017. Proposing the application of communicative language
teaching (CLT) in improving english speaking skills for students of English for specific purposes
(ESP) at University of Science and Technology-the University of Danang.
Tusting, K., 2017. Karen Bennett (ed.): The Semiperiphery of Academic Writing: Discourses,
Communities and PracticesKen Hyland: Academic Publishing: Issues and Challenges in the
Construction of Knowledge. Applied Linguistics, 38(1), pp.135-139.
Verger, A., Lubienski, C. and Steiner-Khamsi, G. eds., 2016. World yearbook of education
2016: The global education industry. Routledge.
Verger, A., Lubienski, C. and Steiner-Khamsi, G., 2016. The emergence and structuring of the
global education industry: Towards an analytical framework. In World Yearbook of Education
2016 (pp. 23-44). Routledge.
Vieira, L.R.D.S. and Gonçalves, C.A., 2017. Assessing the effectiveness of a corporate
environmental education program for primary aluminium industry workers in Brazil. World
Review of Science, Technology and Sustainable Development, 13(4), pp.337-351.
Wals, A.E., Brody, M., Dillon, J. and Stevenson, R.B., 2014. Convergence between science and
environmental education. Science, 344(6184), pp.583-584.

22PORTFOLIO PROJECT
Zientara, P. and Zamojska, A., 2016. Green organizational climates and employee pro-
environmental behaviour in the hotel industry. Journal of Sustainable Tourism, pp.1-18.