International Marketing Strategy Poster Reflective Statement Assignment 2022

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INTERNATIONAL MARKETING STRATEGY POSTER REFLECTIVE STATEMENT.
Introduction.
Many people think of marketing only as selling and advertising. However, selling and
advertising are only the iceberg tips of what most people define as marketing. Marketing is a
social and managerial process by which individuals and groups obtain what they need and
want through creating and exchanging products and value with others. Needs, wants, and
demands are the most basic concept underlying marketing. Marketing means managing
markets to bring about exchanges for satisfying human needs and wants. International
marketing is the ability to market efficiently to both domestic and foreign markets.
International marketing strategies are methods and tactics used to market services and
products in multiple countries. It could be in the form of online sales, import, and export,
licensing, and franchising. In current global business, marketplaces and international
marketing have never been more accessible. With so many online tools and options, brands
can expand their operations into new nations and reach untapped markets.
Every country stands in for an exclusive challenge of marketers because of laws, language,
culture, and other factors. These encounters can also be present on regional and local levels,
which need more aimed methods. The choices to do business internationally and commence

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an international marketing campaign could be untapped or undeserved markets, expanding
brand awareness, new commerce laws, global partnership, and economic growth in a country.
Commencing a global operation can be simple or highly complicated. For example,
consider a US business expanding into Canada versus Romania. There are much broader
cultural and linguistic differences, distance considerations, time, and wider differences in
economic structures and regulations. Fundamentals of international marketing are a better
way to figure out and understand your global target market. Fundamentals to include and
consider are enlisted below.
Market research is essential to any marketing company, exclusively when expanding
internationally. Numerous factors should be taken into consideration when evaluating a
foreign market.
Legalities and regulations.
In illegal substances such as alcohol and the use of other drugs in different countries, laws
applied in this field tend to differ. Laws from country to country vary. For instance, specific
food preservatives are illegal in Europe and legal in the US.
Pricing.
The expense of doing business in the country is very high. Capital of starting a business,
translation of services, licenses, and shipping of sale products are high. Taxes and fees on
trade in some countries might be pitfalls, and some nations prohibit them. It is not simple to
determine the pricing strategy for an international market. What tends to differ with the
pricing strategy are company objectives, fixed costs, positioning strategies, competition,
variable costs, and willingness.

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Demographics.
This is where you rank or rate the age population in a country. In Japan, 26% of people are
over the age of 65. An important consideration to note is that of buying power. It is known
that a country's economy is mainly contributed and grows on the young adults since they are
active and energetic. Youth in a country is more than 50% of the population hence
contributing to a country's economy. In the UK, Brimi was not available in the market.
Therefore, basing the location on where to create demand is an essential strategy. This is
because the introduction of Brimi in the UK enables the need to grow. This is the
introduction of a new product in the market industry where it was not known to exist before.
Social and Cultural differences.
The brand representation must align with religious beliefs, traditions, and customs and
how they clash or fit. UK and Italy are both European countries though there is a slight
difference in other social elements and culture. For instance, there is a difference in the
language spoken in both countries. English is said in the UK, while the Italian language is
spoken in Italy. The contrast of languages spoken in both countries is that it results in the
launching of Brimi’s products in the UK since it implies that the company has to repack its
products in English to appeal to consumers in the UK.
Politics.
Political stability plays a huge role on investment. One weighs options on where you are
sitting the investment so that in cases where it is after an election or during the war, the area
is not significantly affected to a point where you will have to incur significant losses. In this,
a considerable role is played on whether it is worth your investment if stability is an issue.
The UK political environment allows a free trade economy (Tribe 2005). In this specific type