Selling and Customer Experience

This article discusses various scenarios where sales employees interact with customers and suggest products based on their needs. It also talks about the importance of customer experience and how companies like Apple maintain their standards in the face of competition.

Running head: SELLING AND CUSTOMER EXPERIENCE
Selling and Customer Experience
Name of the Student:
Name of the University:
Author’s Note:

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Task 1
Sales employee-Hello, I am the sales employee who will be looking after you today. I am
working in the Apple store and will be selling the products. I will make s sure to give you all the
necessary details of the products that you will select. As I have been appointed as a sales
manager, I will be explaining all the new and existing products that have been launched in the
store.
Aman- Hi, I am now to this store and I want to see the best product that will be able to solve my
needs. I want to make a good selection within a very pocket-friendly budget. I am really finding
this task to every tough. I do not know where to seek help. So, I have come down to this Apple
store.
Sales Employee- Please does not worry about that. We are there to help you. I would also like to
inform you that at this Apple outlet we give you detailed information about the educational
background of the employees. I promise you that our entire sales team will try their level best to
give out the best shopping experience. I will try to make sure that you get the best product at the
best possible price.
Sales Employee -I will start with my introduction. I am appointed in this store as a sales
executive at this Apple store. As far as my past experience is concerned I have been working in
the sales and marketing department for the last two years. So, owing to my past experience I
think that I will be able to help you.
Sales Employee -I would like to show you our wide range of products like the iPad, MacBook',
iPhones and other such products. As part of my duty, I am expected to interact with all the

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employees properly. I will make sure that we are able to give you one of your best shopping
experiences so far.
Sales Employee -I would like to know what you are currently looking for. From our n going
conversation, I have learned that you need a product that will help you to manage all your office
work in a fast and efficient manner. I would suggest you try with our latest and new innovative
product MacBook. This will be very helpful for you and will also come within your budget.
Task 2
Sales employee- I would like to introduce myself to you. I have been working as the senior
executive officers of Apple California for about the last five years. I feel that it is a privilege for
me to address you. Every year we get many new customers like you. This is really a very big
opportunity for us. I feel myself to be obliged as I get the chance to interact with such potential
customers like you.
Aman-Sir, I have seen that for the past few years there are many problems that are being faced
by Apple. There is a huge competition that is arising in front of it. Thus, it is really becoming a
fear for the company.
Sales employee-It is really very good to know that you have done a good analysis and research
about the company before joining in. However, I would like to assure you that facing
competition is one of the unavoidable aspects of a sound business scenario. This is the age of the
digital revolution and all the companies are heading towards a very huge competition. There are
500 stores of Apple all over the world. It is for this reason that the company maintains a
differentiating strategy in order to stay in the competition. This is very helpful for Google in

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order to stay unique in this age of huge competition. So, we can assure you that Apple will surely
be able to keep up its standards.
Thank you for the information. I think I will enjoy using this product.
Aman-What if customers find better alternatives on the rival companies?
Sales employee-You have to realize that ups and downs will always be part of the business. It is
true that in the past ten years our competitors like Samsung, Microsoft have been successful in
drawing the attention of our customers. So, we hope to work over all these loopholes by
working hard and we hope to get your active support for the same.
Task 3
Sales employee- Hello, Mr. Amandeep Singh Barr. I will be guiding you today in order to ensure
that you have a happy shopping experience.
Amandeep- I am an avid photographer and I have been working as an IT engineer in Canada. I
have been pursuing as an avid photographer for the past five years. So, I am actually looking for
something that will be highly suitable for my purpose.
Sales manager- Sure sir. I feel that iPhone XS will be the best and the suitable product for you.
One of the special features is the art camera. This will help in adding a special effect t to the
pictures. This will be very helpful in adding a special effect on the quality of the picture. We will
also give you some test sessions where you will be given a free sample of the iPhone XS, in
order to get a first-hand experience of the same.
Amandeep-Thank you for the information I really want to buy this product and it is for this
reason that I do not want to invest my money in some useless product.

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Sales Manager-I am really very happy to know that you have asked for a meeting with us before
making your decision of purchasing a new product. I will make sure that we are being able o
help you throughout the entire process. There is no force on you. You will buy the product only
after you are totally confirmed with the quality of the products. We will also hand you with the
brochures and guideline papers that will be useful for you in order to know about the detailed
description of the product. We believe in providing you with the best quality product.

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Task 4
Sales employee-Hello Aman, I will be looking after you today. I understand that you are
confused and do not know which product will be good for you. I would like to know what you
are actually looking for in your phone.
Aman- I have been looking for a particular product that will be helpful in taking good pictures. I
have a deep interest in the field of photography. So, I will try to look for some product that will
give me a very good picture quality. I was thinking about purchasing the iPhone XS. This will
help me in pursuing my hobby properly. However, I am sure about the features that are present
within this new series.
Sales employee -I know that you have surely gathered some information about this product. So, I
will not waste, much time in narrating about the features that are present within the phone. I
would suggest you buy iPhone XS over iPhone X.
Aman-May I know about the features of this product? Will I be benefitted from the purchase o
this product
Sales manager -I will surely help you in this aspect. I would like you to have a look at the
features of our brand new product that is the iPhone XS. It has a good amount o inbuilt space that
will help you to click a large number of pictures. You will not have to get worried about the
storage in the camera. This will be very good for you.
Aman-What is the storage capacity of this phone?
Sales employee -The internal memory is 64 GB.
Aman-Will I be able to get any Professional touch in the picture?

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Sales employee -Of course, this is rather, one of the most important, attractive and unique
features of this phone. You will get a very good quality dual camera, Smart HDR feature, which
would allow one to highlight and also add shadow details to the photos. This is really one of the
most important features that will help you to buy this product. The depth control feature is one of
the most important and unique features that will always help in adding a professional touch to the
pictures.
Aman-What is the display of this product?
Sales employee -The 5.80-inch display will be very useful for this product. I will be handing you
over the leaflets, brochures and the other necessary documents that will help you in
understanding the specification of this product. I will also give you some sample pictures that
have been clicked with these cameras. Apart from this, we have a unique feature where we like
to give you some test samples of the phone. You can use this in order to see the features of this
product. We will never force you to buy this product. We will proceed with the formalities only
after you are totally confident.

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References
Meyer, C.R., Skaggs, B.C., Nair, S. and Cohen, D.G., 2015. Customer interaction uncertainty,
knowledge, and service firm internationalization. Journal of International Management, 21(3),
pp.249-259.
Yao, C., Sun, A. and Hall, D.A., 2015, October. Efficient power harvesting from the mobile
phone audio jack for mHealth peripherals. In Global Humanitarian Technology Conference
(GHTC), 2015 IEEE (pp. 219-225). IEEE.