SEO Audit for White Spot Restaurant Company

Running head: SEO AUDIT
SEO Audit
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SEO Audit
Introduction
Anyone or any company that runs a website would like its presence to be known globally. Search
Engine Optimization techniques helps businesses to track its performance and monitor its rank in
the search engines in order to see its reach it its clients. This report will discuss about SEO audit
of White Spot Restaurant Company. The audit will outline the behavior of the company's website
with different search engines like Google and Bing. The audits will also describe the performance
of the whole site in relation with the elements and the chosen keywords. The activity involved will
not only check the bad situations but also provide a summary of observations and/or
recommendations on how the company will improve its online presence through the use of
appropriate keywords and what needs to be updated, changed or fixed using the eight phases of
Search Engine Optimization.
Keyword analysis and research
Testing the business website based on the chosen keywords phrases like White spot, white spot
menu, white spot Vancouver, white spot thanksgiving menu and white spot restaurant. It is
evident that the website is ranked organically in many ways. The organic ranking was
achieved though personalizing and optimizing the search phrases to their customers. They
got to understand what their customers want and search in the internet and why they might
come to them. This all is organized by stating the services they offer and how their products
feel.
Ranking based on broader terms like Starbucks Vancouver proved that it was difficult to identify
the website in the top list in the engine as compared to the use of chosen keyword. The Search
Engine tends to identify the website based on keyword specific search criteria. The results
displayed only the websites with the searched broad term for instance the one used.

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SEO Audit
The source code of the website shows the use of Metadata description and generator
plugins to fetch the keywords in different pages and achieve its search optimization.
Example of metadata content include "White Spot Restaurants has become a British
Columbian legend with a passion for using fresh, quality, local ingredients." The long tail
metadata includes localized words which describe the type of product and service the restaurant
is offering (Amaldoss et al.,2015).
SERP Analysis
Search Engine Results Page is an important approach to researching for a keyword. It is a process
where you look for top ranked websites and determining whether the chosen keyword to be ranked
can be relevant and effective for use. It helps a business to outrank its competitor on the internet.
By using the specific keywords, the results were almost same since all the browsers displayed the
same search results on the first page for White spot limited company. The browsers used were
chrome, Bing, yahoo, yandex and YouTube.
In comparison with other restaurants, Cactus Club Café is one of the top competitors of White spot
limited.