Search engine optimization is the practice of making your website more appealing to search engines in order to increase your online presence. (Sharma et. al., 2019) Search engine optimization (SEO) frequently entails making minor changes to portions of your website. These modifications may appear to be small gains when evaluated alone, but when coupled with other optimizations, they may have a significant influence on your site's user experience and performance in search engine results (Sharma et. al., 2019).