SEO and Keyword Techniques for Effective Marketing: A Data Analysis and Reflective Assessment

This report discusses the importance of SEO and keyword techniques in marketing, and how data analytics can help in generating revenue. It also includes a reflective assessment on the challenges faced while writing a blog on this topic using Gibb's reflective cycle.

Assessment 2
Individual Practical
Assessment

Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................2
Discussion of SEO and Keyword techniques.........................................................................2
Data Analysis and discussion in relation to your marketing plan and activities carried out..3
Reflection...............................................................................................................................4
The Blog.................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is defined as the collection of all those activities which are undertaken for the purpose
of influencing the people to purchase the products and services in order to creating profitability
and revenue of organisation. It is necessary for business organisation to prepare a marketing plan
before under taking the activities because it include higher cost and time. Below mention report
is based on blog which is written on the marketing topic. It involve the planning, creation,
promotion and analysis of a blog (Mönch and et. al., 2018). In the today’s world, the use of
technology has been increases which also bring several of changes in the methods or modes of
marketing. Several of people writing blogs and getting revenue by driving traffic on th websites
and blogs. This report deals with the marketing plan, SEO and keyword techniques, data analysis
along with the reflective assessment including Gibb's reflective cycle which should include the
challenges which I faced during writing the blog.
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TASK
Discussion of SEO and Keyword techniques
Search engine optimization is defined as the process of optimizing the websites for the purpose
of ranking well on search engines through organic or non paid searches. It is found as the most
important marketing strategy for any business organization because the objective of Google is to
provide best experience to its user for their searches. Hence, the aim of SEO is to make efforts in
the process of making show regarding the search engines reorganization of users content as the
leading information on the web for a particular search query (Liasidou, S., 2017). Keywords are
defined as the topics and ideas which describe about the content. In the process of SEO,
keywords are considered as the words and phrases which are entered by the searchers into the
search engines and it is also known as a search queries. Keywords are found as essential as they
are working as linchpin among what the people are searching for and the content which are
providing by SEO is feeling their needs or not. The major objective in ranking on search engines
is to drive organic traffic to the site from the results which come from search engine.
Ranking, traffic and conversions are considered as the key performance indicators which
measures the effectiveness of campaign of SEO. Below mentioned is the brief discussion of
these KPIs: Ranking: By tracking the rankings of keyword on constant basis gives the business
ability of designing the strategy of SEO around the keywords which require the higher
attention and provide the best benefits. Tracking the rankings is found as essential but it
is not enough. The organization is required to understand how the keywords can be
translated into the increasing quality traffic. Traffic: Analysing the quality and volume of traffic which the first page rankings deliver
is found as important. Number of visitors of organic search is considered as the traffic
volume (Rafailov, M.K., 2017). Analysing the quality of traffic is found as difficult.
Hence, several of metrics can be used for analysing the quality of traffic such as pages
per visit, average visit duration and bounce rate.
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 Conversions: It is found as essential for noting that not all the visitors are ready to buy
and neglecting for measuring the actions of those visitors is a mistake. The conversions
can be defined as the social shares, actions of visitors, newsletter and many more.
Keyword planner includes several tools which are related to discover the new keywords. It also
provides several ways of creating search campaigns. It also has a vital role in making the
campaign successful as it discover new keywords and determine the coast along with organizing
the keywords. All these factors help the organization in creating the new campaign.
Data Analysis and discussion in relation to your marketing plan and activities carried out
Data analytics is defined as the process of identifying the row data sets in order to drawing the
findings and valuable insights. The major purpose of data analytics is to apply statutical analysis
tool and technology is on the road data for the purpose of a solving issues and uncovered trends.
It helps the business organisation in decision making along with driving the growth in an
effective and efficient manner (Rosenbaum-Elliott, R., 2021). There are several principles have
been analysed which are developed for data analytics. Some of them are given below: Provide the right interfaces for users to consume the data: data analysis is a getting a
new normal which seems as completely foreign for those who are not data scientist. It
state that a dashboard and display are required for presenting the data in a better form.
One of the key principles of data analytics is flexibility. In simple words, it can be said
that it is essential to have a tool for allowing the displays for meeting the demand and
skills set of different people interpreting the data. Commitment to defining expected result: 'What to look for' is the main confusing topic
while doing data analysis. Several of business organisations make the division of data
into several parts without any clear goal or expected result. It is essential for data analysis
to be have a standard purpose. Everyone can be an analyst: In an organisation, every person has to interpret the data to
some extent. Hence, all the people working in the business organisation should know
about the processor of interpreting the data to someone else.
 Data analysis only matters if it is meaningful and actionable: Data always show some
informations and allowed the practitioner to take the action on the basis of what the data
is telling. Setting analytical standards and running reports help in avoiding the latter and
monitoring the standards help in finding the discrepancy.
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Google data analytics tools include Google analytics, Google search console, lookers, Google
ads, Google Data Studio, Google optimize, Google Surveys, Google Tag manager and many
others. Some of them are given below: Google Ads: It is considered as the tool of Data analytics because it provide an online
advertising platform. It allows the business to show their ads and pay when a visitor click
on the ads. It helps in displaying the correct or relevant ads to the correct audience. The
target of these ads is based on the location, keywords, duration and frequency of the day
and many more. It also helps in tracking the actions which have been taken by the
audience. Google tag manager: It is also another free Google Data analytics tool. It permits
organisation for installing and tracking the tags on their websites in which they are not
required any code. It make it easy only for the non programmers by adding and editing
the tags and variables. These tags can be exported as well by creating the templates of
commonly used tags (Bocconcelli and et. al.,2018).
 Google Survey: it is considered as the coast effective plate form as it helps the marketers
in evaluating the trends and predicts the behavior of customers. It makes the research of
customers easy and offer fast and reliable insights from genuine people. This tool is
priced at a completed response basis and on the target audience.
Reflection
Gibb's reflective cycle was developed by Graham Gibbs in a 1988 for the purpose of
providing a structure to the learning from experience. It provides a framework for the purpose of
identifying the experiences along with the providing it so cyclic nature lands itself particularly
well to repeated experience by allowing the people for learning and planning from the things that
either went well or didn't go well. Majorly, it include 6 stages which are given below: Description: While writing blog, I found that firstly I didn't have a clear topic for the
blog. It was a really problem for me to decide a clear topic and niche for the blog. I was
also facing the problem in getting enough traffic on blog. It was a challenge for me to
bring a traffic on my blog. There were only few visitors on my blog. Feeling: In the starting of blog, I was feeling confusing in several topics which I have to
select. After that I overcome from that challenge and then I found that I am not able to
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getting the enough traffic. It was really demotivating phase for me because all of my
struggle will get waste if it do not get traffic. Evaluation: Some of readers of my blog said that my writing style is too good which is a
compliment for me. Along with this I write a blog which was completely plagiarism free.
These are the good evaluation of my experience. On the other hand the challenges which
have stated above are the bad face or experience for me. Analysis: I found that it is necessary for me to overcome from the challenges in order to
making the effective blog. This analysis help me in getting over from the challenges. Conclusion: By writing blog I found that I can write in an effective writing style and
voice which is plagiarism free (Anwar and et. al., 2020). I can also right the quality
content because several of a people like my content. Whereas, I also faced several
challenges while writing the blog as it was acting as an barrier for me to getting success.
 Action Plan: In order to overcome from the challenges which I face while writing blogs,
I have to prepare personal development plan or action plan to work on my weaker
sections. While facing the problem in searching the topic, I can overcome from this
problem by doing research of several topics from the use of internet or I can take any of
current scenario as I can get much more information on the current topic. Along with this
I was not getting enough traffic on my blog. I can overcome from this Challenger by the
use of SEO technology and adding some extra keyword so that the keywords help the
blog in getting the higher views and traffic.
The Blog
https://outseas.blogspot.com/2022/07/marketing-is-well-known-with-name-of.html
CONCLUSION
From the above report it has been concluded that the data analytics is an affective tool used
by the business organisation in order to doing the marketing and generating the higher revenue as
it helps in presenting the blog in front of users. There are several tools of Data analytics as well
which include Google tag manager, Google ads, Google survey and many more. Search engine
optimization is also a technique of getting the traffic on the website by the use of several
keywords. It helps the users in getting the accurate result so which they want by matching the
keywords. While writing this blog, I face to save a lot of challenges you such as not getting
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traffic on my website and blog and many more. In order to discussing and evaluating the
challenges I use Gibb's reflective cycle. Further more it has been also analysed that in order to
using all the above mentioned tools, it is necessary to have efficient knowledge and skills to
handle all these tools.
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REFERENCES
Books and journal
Aithal, R.K. and Maurya, H., 2018. Distribution Challenges in Emerging Markets: Evaluating
Alternate Distribution Strategies for FMCG Firms in Rural India. In Strategic Marketing
Issues in Emerging Markets (pp. 51-60). Springer, Singapore.
Anwar and et. al., 2020. Strategic imperatives of mobile commerce in developing countries: the
influence of consumer innovativeness, ubiquity, perceived value, risk, and cost on
usage. Journal of Strategic Marketing, pp.1-21.
Bocconcelli and et. al.,2018. SMEs and marketing: a systematic literature review. International
Journal of Management Reviews, 20(2), pp.227-254.
Liasidou, S., 2017. Drafting a realistic tourism policy: The airlines’ strategic influence. Tourism
Review.
Mönch and et. al., 2018. A survey of semiconductor supply chain models part I: semiconductor
supply chains, strategic network design, and supply chain simulation. International
Journal of Production Research, 56(13), pp.4524-4545.
Morimoto, Y. and Guillaume, R.O., 2018. Reconceptualizing Strategic Planning: Planning
Strategically for Student Success. Journal of Applied Research in the Community
College, 25(2), pp.23-30.
Rafailov, M.K., 2017. Strategic planning of rural territories development: interbranch
relationships. Ekonomika Sel'skokhozyaĭstvennykh i Pererabatyvayushchikh Predpriyatiĭ,
(2), pp.38-41.
Rosenbaum-Elliott, R., 2021. Strategic advertising management. Oxford University Press.
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