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SEO Implementation Plan Assignment PDF

   

Added on  2021-06-14

6 Pages2073 Words262 Views
SEOImplementationPlan[Pickthedate]Website Marketing StrategySEO Implementation PlanWebsite Marketing StrategyABOUT THE CLIENTIT Works has been contracted to undertake SEO of a local company called Adelaide AdvertisingAgency. You have been provided a copy of their website. The website is going to be hosted andaccessed via the domain adelaideadvertising.com.au. Adelaide Advertising Agency (AAA) is wanting tooptimize the 3 main service areas on their site, they are web design, google AdWords marketing andcopy/blog writing. All the current content can be utilized but will need to be reworded as required. Thecurrent site has had minimal SEO work completed, AAA would like IT Works to apply best SEOpractices to the meta data, headings, content and images on the website. You will be liaising with thecompanies CTO John Stevens.The company known as Adelaide Advertising Agency is an advertising company whose main business isto provide advertising related services to the business based in Australia. The company has a website

SEO Implementation Planthat goes by the URL of adelaideadvertising.com.au wherein the company wishes to optimize it’s SEOso as to boost rankings on search engine results. In order to do this, a thorough SEO plan would beneeded as this is one of the most competitive fields of business. As such, this SEO plan would help thecompany carve out a space for themselves. In order to approach the topic of SEO, the first step is finding out the keywords that are relevant forthe business. After keywords has been identified, these keywords then need to be grouped into threecategories based on their estimated traffic: High, Medium and Low. Keyword density is another factorto be determined as part of the SEO plan. There are multiple other marketing techniques that can beused as well. Among them, the most prominent ones are running text, image or video Ads via AdNetworks such as Google Ad Network, Yahoo Ad Network, Infolinks, Revcontent among others. Apartfrom these, other most prominent method that has gained great grounds in the past couple of years isrunning Ads on Social Media sites. These are termed as Social Media Marketing. Social MediaMarketing Ads turn out to be highly targeted wherein advertisers can target very specific niches anduse advanced filtering techniques to reach the target audience. All of the Ads are prominentlycategorized in three different delivery methods namely : Pay Per Click, Pay Per View and Pay PerImpression. The domain name chosen by Agency is quite relevant within the context of business being offered andwill help their customers quickly recognize the type of business / service being offered behind thedomain. However, it won’t help in the rankings as recent Google Search Engine updates havediscounted Domain name based keywords from affecting the search results. PROPOSED META STRUCTURE &KEYWORDSPrimary and secondary GoalsEach of the goals being listed for the Agency needs to conform to the SMART rule. The SMART rulespecifies that an SEO goal should specific, it should be measurable, and it should also be achievable interms of the capacity and resources with the company. The goal should also be realistic in terms that itis possible given the parameters and it should have a clearly defined timeline. Accordingly, thefollowing are the primary and secondary goals for the companyPrimary:a) To achieve a page rank of 10 in 1 x high-traffic keyword within first 6 months.b) To achieve a page rank of 10 in 3 x medium-traffic keywords within first 6 months.c) To achieve a page rank of 10 x 6 low-traffic keywords within first 3 months.Secondarya.To generate a visitor count in upwards of 10000 visitors in the 6th month of business.b.To achieve a conversion rate of 5% in the 6th month of business.c.To rank as the number 10th company in overall search traffic for Advertising agency based inAustralia within 1st year of the business.Page 1of 7

SEO Implementation PlanExisting SEO ContentThe title tags of the pages contains high-traffic keywords.Target AudienceThe target Audience of the Agency are primarily business owners based out in Australia. Theirdemographics is typically people in the age group of 25 to 75 of either gender with or withouteducational background. The people who are present on Social Media platforms (such as the ones whoown a business page) and / or have a website with respect to their business are the primary targetaudience. Their business must be such that online advertisement would help them drive their businessand sales. Search EnginesAccording to statcounter, Google is the most popular search engine with market share being inupwards of 90%. The second spot is taken by Bing and Yahoo being at the third spot. It is safe to saythereby that major efforts would be made for Google and Bing thereby targeting nearly 98% of themarket. Social Media OptimisationA variety of Social Media platforms should be targeted. This is because, the company in question isAdvertising Agency. An advertising Agency may have customers that are from a variety ofbackgrounds. YouTube, Google+ and Facebook are general purpose social media platforms andthereby would attract all kinds of business owners on them. LinkedIn is the choice of platform thatconnect with business owners who are into IT, Manufacturing, Media, Marketing and many othersegments. Simultaneously, Instagram is primarily platform that is best suited for restaurants, lifestyle,fashion and entertainment related brands. Pinterest on other hand is also suited for lifestyle, fashionand home and gardening segments of the industry. Finally, Flickr would be where traditionally businessowners belonging to print, journalism, blogs and photographers would be found. Keyword Competitive AnalysisThe key keywords of the website are : SEO marketing, Google adwords, campaigns, social ads, seooptimization, organic traffic, search engine marketing, social media marketing, Google remarketing,Google’s display network, Text ads, Image ads and remarketing. For keyword research, Googlekeyword tool was used and different keywords were mixed and then their corresponding volume wassearched. The mentioned keywords had search volume between 500-1000 without any CPP. Toanalyse the competitor keywords, SEMRush tool was used. Though its paid, but it gives a detailedanalysis of keywords harnessed by the competitor. High-traffic keywords are not implemented becausethose keywords will bring my competitors sites in top 10 SERPs because of domain authenticity.RecommendationsKeyword Optimisation[Provide a description of keyword optimisation on-page and meta-tag creation]Page 2

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