SEO and Keyword Techniques for Online Libraries - A Digital Project Presentation

This digital project presentation discusses SEO and keyword techniques for online libraries. It covers topics such as keyword research, content marketing, link building, and on-page optimization. The presentation also includes a discussion on data analysis using Google Analytics and a reflection on the experience. References are provided for further reading.

Project

Table of Content
 Discussion of SEO and Keyword techniques
 Data analysis and discussion
 Reflection
 References

Discussion of SEO and Keyword techniques
 Search engine optimisation is the art and science of getting pages rank higher. Basically people
search and read the results that are ranked higher. The one shown at the top are mostly refereed by
the individuals.
 Keyword research: It is the starting technique under which the use of trending and relevant
keywords is done. The keywords used by competitors are analysed and the one used on the top
websites are reviewed.
 Content marketing: The use of content marketing is done after the keywords are being analysed.
It can be done by updating the existing content and enhance the image of the blog. There is need of
posting high quality content on Google and get positive response.

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 Link building: In order to rant good, there is need of link building. The
use of link building helps to enhance the reach of the blog. The use of
SEO helps to improve the page and provide relevant information there.
The use of sitemap is a good way to build the links.
 On-page optimization: There are some off-page factors such
as links that provide tremendous benefits for SEO, and it helps to control
the webmaster. On the other side, the on page optimisation includes
optimization the URL and incorporating the key words for the benefit of
the company. It also impacts the ranking of the blog and makes it more
successful.

Data analysis and discussion
 Google analytics is a web analytic service it is provided by
google. They launched this service in November 2005. The main
motive of this website is to collect information about different
individuals who visits the site. Google analytics provides
excellent user insights and provides real-time of user and collects
real data. It is basically use to track the website activity. For
example how many people visits site pages per session, session
duration etc.

While writing the blog the publisher of the blog could use this tool to know about the
website traffic. In simple words how many people had visited the site and read the particular
article which the publisher has published. This tool particularly decides that the readers are
interested in the publishers content. Most the blogging platforms had inbuilt analytics. On the
other hand, this service is free for the users in the technological market. The blog writer could
mark the and accurate real-time stats and see the visitors on the blog. In terms of accuracy
google analytics are note the most accurate according to its popularity. The fake and bots
views are also counted in the tool. This is the main shortcoming of this service.

Reflection
 The use of Gibb's model of reflection is done to share the
experience. There are 6 stages that help to learn from the situation
and enhance the skills.
 Description: It is the first stage, in which description of the situation
is done. The instance is related to writing 4 blogs related to
marketing.
 Feelings: In this stage, the felling of the individuals are being
defined. At the time of writing blog, I was excited and enthusiastic.

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 Evaluation: It is evaluated that there is need of effective writing skills that help to write a
blog.
 Analysis: In this stage, the analysis related to the event is done. It is analysed that there is
need of proper knowledge and creativity.
 Conclusion: Marketing is a vast topic and I selected the topics related to digital marketing
and social media marketing as they are important the present time.
 Actions: There is need of creativity skills and research skills to write such blogs.

References
 Bosangit, C., 2022. Blogs. In Encyclopedia of Tourism Management and Marketing. Edward
Elgar Publishing.
 LOUR DES DE ROSE, V.J., 2021. Marketing Through Video Blogs--An Emerging Trend.
Journal of Contemporary Issues in Business & Government, 27(3).
 Koivisto, M., 2019. Credibility in the blogosphere: Fashion blogger attitudes to blog marketing.
 Čábyová, Ľ., 2021. The Role of Blogs in The Communication of Ecological Topics. Marketing
Identity, 9(1), pp.88-97.

Thank You