Service Marketing at Hilton Hotel

Running Head: SERVICE MARKETING
Service marketing
Essay
[DATE]
Hilton hotel
[Company address]

SERVICE MARKETING 1
Hilton service offering diagram
Above diagram is representing service offering diagram of Hilton hotel, which is
considered as one of the best hotel organization in the world. The diagram is divided in to three
sections as per their business operations. First layer is known as core in which the main objective
or purpose of the organization is to offering accommodation. In addition to this, this section also
includes other services like offering basic infrastructure, safe deposit box, small refrigerator, air
hairdryer, LED, air conditioning, basic facilities like tea and coffee, direct dial telephone, bath
and small bar. Second layer is known as supplementary services, this section adds value to the
core layer service like information offering, order taking, safekeeping of customers, billing,
consultation and so on (Wisdom, 2019). In information, customers are made aware about the
service of the hotel. In addition to this customers are made aware about the payment charges
overnight stay as per their preference package. In order taking, service is offered through
website, email and call conformation about their stay with hotel. In billing, customers is made
aware about the price information associated with the various additional supplementary services
likely to be offered. In consultation, customer are being guided by the expert regards to the
package, which can better suit them. In safekeeping, customer are being offered a safety related
to their child, things and personal safety (Nscpolteks, 2019). Then comes the third layer of the
service offering which is known as augmented services. In this service customers are offered
with the mode of payment which better suits them both debt as well as credit. In addition to this,
this layer also includes all the service, which are being offered after the availing of service.
After sale
Delivery &credit
Consultation
Order taking
HospitalitySafekee
ping
Accommod
ation
Information
Billing